Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Bitrise

🔹 Location: Budapest (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote OK (within the country advertised)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing daily marketing operations using HubSpot and Intercom
• Collaborating with sales and marketing teams to develop lead nurturing campaigns and workflows
• Ensuring campaigns are efficient, measurable, and drive leads and revenue
• Working with a remote-first company offering flexibility and growth opportunities

ASSUMPTION: This role requires a blend of technical expertise, project management, and marketing strategy to ensure marketing campaigns are efficient, measurable, and high-performing.

📋 Key Responsibilities

✅ Lead and manage the daily marketing operations of HubSpot and Intercom, ensuring all marketing campaigns, workflows, lead scoring, forms, and landing pages are optimized for success

✅ Configure and optimize HubSpot and Intercom to deliver email marketing, automation workflows, any form of relevant integrations, reporting, and dashboards to improve overall marketing efficiency

✅ Oversee and improve data quality in HubSpot and Intercom, including contact management, segmentation, and lifecycle stages

✅ Ensure the right connections are established with Salesforce, in collaboration with the Salesforce Administrator

✅ Act as the point of contact for all HubSpot and Intercom related inquiries, troubleshooting, and best practices

✅ Integrate HubSpot with other business systems (CRM, analytics tools, social media platforms, etc.) to ensure a seamless flow of data across the organization

✅ Manage and optimize marketing technology stack and help assess new tools that could improve operations

✅ Work closely with the demand generation team to ensure digital campaigns are integrated, automated, and optimized for performance

✅ Set up, monitor, and analyze marketing campaigns, workflows, and lead nurturing programs to drive leads and revenue, in collaboration with the Sales Analyst

✅ Build and manage lead nurturing campaigns and workflows to guide leads through the buyer’s journey

✅ Work with sales and marketing teams to develop lead scoring models and ensure proper handoff of leads from marketing to sales teams

✅ Design and optimize automated lead nurturing, re-engagement, and retention programs to drive conversions

ASSUMPTION: This role requires a strong understanding of marketing and sales automation tools, as well as excellent project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of digital marketing experience

Required Skills:

• Proven ability to build relationships with sales, operations, and product marketing
• Excellent knowledge with marketing and sales automation tools (HubSpot, Intercom, Salesforce)
• Strong project management skills with attention to detail and a desire to meet exceed deadlines
• Excellent oral and written communication skills
• Confidence in presenting pipeline numbers in regular key stakeholder meetings
• Proven ability to excel in a dynamic, fast-paced environment
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong team player with a positive attitude

Preferred Skills:

• Experience with DevOps, developer marketing, or highly technical solutions
• Experience and understanding of mobile tools and processes

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on marketing operations and automation. Experience with HubSpot, Intercom, and Salesforce is essential.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Operations Manager with 7+ years of experience in Budapest)

Benefits:

• Freedom and trust while your contributions help shape and grow Bitrise for years to come
• A commitment to invest in your personal growth and development in the form of courses, conferences, book allowance, and more
• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote-first environment coupled with a fancy office in Budapest
• A competitive stock options package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager with 7+ years of experience in Budapest. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 201-500 employees (Mid-size company with a significant global presence)

Founded: 2015 (Relatively young company with a proven track record of growth and success)

Company Description:

• Bitrise is a continuous integration and delivery platform, built by and for mobile app developers
• The company's mission is to help everyone build and operate better mobile apps by streamlining, automating, and optimizing recurring mobile development processes
• Bitrise has grown exponentially since its launch in 2015, with tens of thousands of developers using the platform and billions of mobile devices running apps built on Bitrise
• The company has a strong focus on innovation, continuous improvement, and customer success

Company Specialties:

• Mobile app development
• Mobile continuous integration
• Mobile continuous delivery
• Mobile CI/CD
• Continuous integration and delivery
• Mobile continuous integration and delivery
• CICD
• Android app development
• iOS app development
• Swift
• React Native
• Java
• Flutter
• Kotlin
• Ionic
• Xamarin
• and Objective C

Company Website: www.bitrise.io

ASSUMPTION: Bitrise is a well-established company in the mobile app development industry, with a strong focus on innovation, customer success, and continuous improvement.

📊 Role Analysis

Career Level: Mid-Senior level (This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing operations)

Reporting Structure: This role reports directly to the Revenue Operations team and works closely with sales, marketing, and product teams

Work Arrangement: Remote OK (within the country advertised) with a remote-first company culture and a fancy office in Budapest

Growth Opportunities:

• Working in a fast-paced, dynamic environment with ample opportunities for professional growth and development
• Contributing to a company with a strong focus on innovation and continuous improvement
• Gaining experience in a wide range of marketing operations, automation, and optimization tasks
• Potential career progression into senior marketing roles or other areas of the business

ASSUMPTION: This role offers significant growth opportunities and the chance to make a substantial impact on the company's marketing operations. The ideal candidate will be self-motivated, innovative, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Fancy office in Budapest with a remote-first company culture

Office Location(s): Hamzsabégi út 37, Budapest, HU

Geographic Context:

• Budapest is the capital and the largest city of Hungary, with a population of approximately 1.7 million people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Budapest is a major hub for technology and innovation in Central and Eastern Europe
• The city offers a high quality of life, with affordable cost of living compared to other major European cities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work remotely within the country advertised

ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have the ability to manage their time and priorities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the Revenue Operations team and other relevant stakeholders
• Background check and offer

Key Assessment Areas:

• Technical expertise with HubSpot, Intercom, and Salesforce
• Project management skills and attention to detail
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Bitrise's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of marketing automation tools and their application in a business context
• Showcase your ability to manage and optimize marketing campaigns and workflows
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
• Research Bitrise's company culture and values, and be prepared to discuss how your personal values align with the company's

ATS Keywords: Marketing Operations, HubSpot, Intercom, Salesforce, Marketing Automation, Project Management, Digital Marketing, Lead Nurturing, Data Quality, Email Marketing, Automation Workflows, Lead Scoring, Marketing Campaigns, Workflow Optimization, Marketing Technology Stack, Marketing Strategy

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• HubSpot
• Intercom
• Salesforce
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing automation tools and a strong understanding of how to integrate them with other business systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer success and satisfaction
• Collaboration and teamwork
• Transparency and open communication
• Work-life balance and flexibility

Work Style:

• Dynamic and fast-paced
• Remote-first with a focus on results and output
• Data-driven and analytical
• Collaborative and team-oriented
• Focused on personal and professional growth and development

Self-Assessment Questions:

• How do you approach continuous learning and improvement in your role?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or processes?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
• Can you describe a situation where you had to collaborate with cross-functional teams to achieve a common goal?

ASSUMPTION: Bitrise values a strong cultural fit and looks for candidates who align with the company's values and work style.

⚠️ Potential Challenges

• The role may require working with multiple time zones and collaborating with remote teams
• The fast-paced nature of the role may present challenges in managing priorities and workload
• The role may require occasional travel for meetings and events
• The company's remote-first culture may present challenges in building and maintaining relationships with colleagues

ASSUMPTION: The ideal candidate will be comfortable working in a remote-first environment and have strong communication and collaboration skills.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role focuses more on overall marketing strategy and campaign optimization, while the Marketing Automation Specialist role is more focused on the technical implementation and maintenance of marketing automation tools.
• Marketing Operations Manager vs. Marketing Manager: The Marketing Operations Manager role is more focused on the behind-the-scenes aspects of marketing, such as data management, workflow optimization, and tool integration, while the Marketing Manager role is more focused on strategic planning, campaign execution, and team leadership.
• Marketing Operations Manager vs. Marketing Data Analyst: The Marketing Operations Manager role requires a strong understanding of data analysis and reporting, but the primary focus is on marketing strategy and campaign optimization, while the Marketing Data Analyst role is more focused on data collection, cleaning, and analysis to drive insights and inform marketing decisions.

ASSUMPTION: The Marketing Operations Manager role is a unique blend of technical expertise, project management, and marketing strategy, requiring a diverse skill set and a strong understanding of the marketing technology landscape.

📝 Sample Projects

• Optimizing HubSpot workflows to improve lead scoring and conversion rates
• Integrating Intercom with Salesforce to ensure seamless data flow and improved sales and marketing alignment
• Designing and implementing automated lead nurturing campaigns to guide leads through the buyer’s journey
• Conducting a comprehensive audit of marketing technology stack and recommending improvements to optimize overall marketing efficiency
• Developing and executing a marketing campaign to drive leads and revenue for a new product launch

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing operations projects and a strong understanding of how to optimize marketing campaigns and workflows.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing automation and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing operations team members?
• Can you provide an example of a successful marketing campaign that the company has executed, and what role did marketing operations play in its success?
• How does the company measure the success of its marketing operations, and what key performance indicators (KPIs) does it track?
• What is the company's approach to collaboration and communication between marketing operations, sales, and other departments?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and shows that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
• Research Bitrise's company culture and values, and be prepared to discuss how your personal values align with the company's
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.