📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: GoGuardian
🔹 Location: United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Maximizing efficiency and managing the marketing and sales funnel using HubSpot and Salesforce
- Conducting audits and managing automation systems to ensure data consistency
- Analyzing performance across various marketing channels and driving data-driven decisions
- Collaborating cross-functionally with Revenue Operations, Finance, and Sales to optimize processes
- Continuously improving skills in Salesforce and HubSpot
ASSUMPTION: This role requires a strong understanding of B2B and B2B2C marketing funnels, as well as experience with marketing automation platforms and data analysis tools.
📋 Key Responsibilities
✅ Conduct ongoing audits of the Salesforce and HubSpot integration to ensure efficiency and consistency throughout the marketing and sales funnel
✅ Manage and enhance automation systems that sync and process data between HubSpot and Salesforce
✅ Build and maintain reports and dashboards in both HubSpot and Salesforce to enable data-driven marketing decisions
✅ Analyze performance across various marketing channels (digital, social, email, paid search, etc.) to uncover trends, opportunities, and areas for improvement
✅ Develop and maintain dashboards and reporting to track KPIs, ROI, and customer acquisition metrics
✅ Translate complex data insights into clear recommendations for non-technical stakeholders
✅ Monitor customer behavior, engagement, and conversion metrics to inform segmentation, targeting, and campaign optimization
✅ Process prospect lists for events and revenue-generating marketing campaigns
✅ Create custom properties and manage ongoing integration between HubSpot and Salesforce
✅ Document and optimize internal processes related to the marketing and sales funnel
✅ Generate and manage UTMs with a strong understanding of marketing attribution goals
✅ Collaborate cross-functionally with Revenue Operations, Finance, and Sales to drive process optimization
✅ Continuously improve your skills in Salesforce and HubSpot, working toward expert-level proficiency
ASSUMPTION: This role requires a high level of attention to detail and strong problem-solving skills to ensure data accuracy and process efficiency.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field
Experience: 3+ years of experience in Marketing, Sales, or Revenue Operations
Required Skills:
- Proficient in Salesforce and marketing automation platforms (HubSpot/SFDC certifications are a plus)
- Strong skills in data analysis and visualization tools such as Excel, Google Analytics, Tableau, Looker, SQL, or Databricks
- Experience with marketing platforms like Google Ads, Facebook Ads, HubSpot, Salesforce, and Google Analytics, with the ability to integrate data from multiple sources
- Results-oriented, with a collaborative approach to working with Marketing, Sales, Sales Ops, and RevOps teams
- Comfortable in a remote environment and proficient with tools like Google Workspace, Slack, and project management platforms (e.g., Jira, Airtable)
- Exceptional attention to detail and problem-solving skills
- Strong communication skills with the ability to convey data insights clearly to technical and non-technical audiences
Preferred Skills:
- Experience with marketing attribution and cross-channel analytics
- Familiarity with marketing automation workflows and lead scoring
ASSUMPTION: While not explicitly stated, proficiency in SQL and experience with data analysis tools are likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year
Benefits:
- Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan
- Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break
- Robust catalog of benefits that support professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager with 2-5 years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- GoGuardian helps thousands of K-12 schools maximize the learning potential of every student by creating safe and effective digital learning environments
- Their technology products help educators inspire curiosity in the classroom, support student mental health, and protect students from harmful or distracting content
- Today, over 7 million students are safely exploring more of the internet with the industry’s most advanced device management platform
Company Specialties:
- Chromebook Management
- Web Content Filtering
- Chromebook Monitoring
- Chromebook Filtering
- Chromebook Theft Recovery
- Education Technology
- Classroom Management
- Web Filtering
- Internet Filtering
Company Website: http://www.goguardian.com
ASSUMPTION: GoGuardian is a rapidly growing company in the education technology sector, with a focus on creating safe and effective digital learning environments for K-12 students.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Marketing Operations
Work Arrangement: Remote (US), with flexible hours and a focus on results and performance
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions within the marketing department
- Opportunities to work on high-impact projects and drive meaningful change within the organization
- Chance to gain experience in a fast-growing industry and work with a diverse, mission-driven team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): United States
Geographic Context:
- The United States has a diverse range of educational systems and cultures, which may impact the role's responsibilities and priorities
- The remote work arrangement allows for flexibility and work-life balance, but requires strong self-motivation and time management skills
- The company culture is described as supportive, driven, and mission-focused, with a strong emphasis on collaboration and results
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance, but require strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- Technical assessment or case study
- Final interview with the team or stakeholders
Key Assessment Areas:
- Data analysis and visualization skills
- HubSpot and Salesforce proficiency
- Marketing funnel and attribution knowledge
- Problem-solving and attention to detail
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with marketing automation platforms, data analysis tools, and marketing funnels
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and data-driven decision-making
ATS Keywords: Marketing Operations, Salesforce, HubSpot, Marketing Automation, Data Analysis, Marketing Funnel, Attribution, KPIs, ROI, Customer Acquisition, Cross-Channel Analytics, Lead Scoring, Marketing Workflows
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis, marketing automation, and problem-solving skills.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Analytics
- Tableau
- SQL
- Google Workspace (G Suite)
- Slack
- Project management platforms (e.g., Jira, Airtable)
ASSUMPTION: Proficiency in Salesforce, HubSpot, and data analysis tools is required for this role, with additional experience in marketing automation platforms and project management tools being beneficial.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Focused on creating safe and effective digital learning environments for K-12 students
- Collaborative: Working together to achieve common goals and drive meaningful change
- Results-oriented: Focusing on outcomes and continuous improvement
Work Style:
- Remote: Working from home or a preferred location with flexible hours
- Data-driven: Making decisions based on data analysis and insights
- Adaptable: Embracing change and continuous learning
Self-Assessment Questions:
- Do you have a strong understanding of B2B and B2B2C marketing funnels, and experience with marketing automation platforms?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong data analysis and visualization skills, and the ability to communicate complex data insights clearly to technical and non-technical audiences?
ASSUMPTION: A strong cultural fit for this role requires a mission-driven, collaborative, and results-oriented mindset, with a focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced, growing organization
- Keeping up with the latest trends and best practices in marketing automation and data analysis
- Ensuring data accuracy and consistency across multiple platforms and systems
- Balancing the need for detailed, accurate data with the need for quick, actionable insights
ASSUMPTION: This role presents unique challenges related to data management, stakeholder communication, and continuous learning in a fast-paced, growing organization.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Operations role, this position places a stronger emphasis on data analysis and visualization, as well as cross-channel marketing attribution
- In the education technology sector, this role may require a deeper understanding of K-12 education systems and student data privacy regulations
- Career progression in this role may lead to senior marketing operations or management positions within the marketing department, or to related roles in data analysis, marketing strategy, or revenue operations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing operations field, with a focus on data-driven decision-making and continuous learning in the education technology sector.
📝 Sample Projects
- Developing and implementing a comprehensive marketing attribution model to track cross-channel customer acquisition and ROI
- Creating and maintaining dashboards and reports to monitor marketing funnel performance and optimize campaign targeting and segmentation
- Conducting a comprehensive audit of the Salesforce and HubSpot integration to ensure data consistency and process efficiency
ASSUMPTION: These sample projects illustrate the data-driven, cross-channel, and optimization-focused nature of the Marketing Operations Manager role at GoGuardian.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other marketing teams and stakeholders to drive process optimization and improve marketing funnel performance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional growth and development of its marketing operations team members?
- What are the most challenging aspects of working in a remote, mission-driven, and rapidly growing organization like GoGuardian?
- How does the company ensure data privacy and security in its marketing and sales processes?
ASSUMPTION: These key questions help applicants understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation platforms, data analysis tools, and marketing funnels
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and data-driven decision-making
- Research the company and its mission to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
