📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Spring Health
🔹 Location: East Coast (Remote)
🔹 Job Type: Full-Time
🔹 Category: Mental Health Care
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing digital asset management systems and processes
- Optimizing marketing technology platforms
- Supporting cross-functional collaboration
- Driving efficiency and enhancing overall marketing performance
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Manage and own DAM and other digital asset management systems and processes
✅ Support agency management across Marketing teams - managing priorities and contracts
✅ Help administer and optimize marketing technology platforms, including HubSpot, RingLead, and 6sense
✅ Manage integrations and data sync between marketing systems and Salesforce
✅ Build and maintain dashboards and reports in Salesforce to help stakeholders understand marketing performance
✅ Support cross-functional collaboration across marketing, sales, and operations teams
✅ Jump in and support various marketing initiatives as needed
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing operations or revenue operations
Required Skills:
- Advanced expertise in Frontify
- Moderate experience in HubSpot, RingLead, and 6sense
- Working knowledge of Salesforce, including building reports, dashboards, and understanding campaign/member relationships
- Excellent organizational skills and attention to detail
- Analytical mindset with experience interpreting data and turning insights into action
- Strong communication and interpersonal skills, with the ability to collaborate across teams and influence without authority
- A proactive, solutions-first mindset and a desire to grow as a generalist across the marketing operations function
Preferred Skills:
- Experience with Asana
- Familiarity with project management and digital asset management tools
ASSUMPTION: Candidates with experience in mental health or healthcare industries may have an advantage in understanding the unique needs and challenges of this role.
💰 Compensation & Benefits
Salary Range: $97,680 - $122,100 per year (based on Radford Global Compensation Database)
Benefits:
- Health, Dental, Vision benefits starting on the first day
- Employer-sponsored 401(k) match of up to 2% for retirement planning
- Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers
- Competitive paid time off policies, including vacation, sick leave, and company holidays
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure
- Access to Noom, a weight management program
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Access to Wellhub, which connects employees to fitness, mindfulness, nutrition, and sleep options in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 professional development reimbursement per year
- $200 per year donation matching to support favorite causes
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual qualifications and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2016
Company Description:
- Spring Health is a leading provider of mental health services, offering a clinically validated technology platform that delivers the right care at the right time, tailored to each individual's needs
- The company partners with over 450 companies, providing care for 10 million people, and has generated a net positive ROI for employers
- Spring Health has raised capital from prominent investors and has a current valuation of $3.3 billion
Company Specialties:
- Mental Health Care
- Artificial Intelligence
- Mental Illness
- Treatment Selection
- Benefits
- Therapy
- Psychology
- Psychiatry
- Telemedicine
- Health and Wellness
Company Website: Spring Health
ASSUMPTION: Spring Health's focus on mental health care and innovative technology sets it apart in the industry, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Sr. Manager, MarTech and Operations
Work Arrangement: Remote OK (East Coast preferred)
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and rapid expansion.
🌍 Location & Work Environment
Office Type: Remote-first with East Coast office locations
Office Location(s): New York City, NY
Geographic Context:
- The East Coast office is located in New York City, with a significant presence in the mental health care industry
- The remote work arrangement offers flexibility and work-life balance
- The company's headquarters is in New York City, NY
Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven culture
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the company's location in the heart of the mental health care industry provides unique networking and growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the team
- Final interview with the director or VP
Key Assessment Areas:
- Problem-solving skills and analytical mindset
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Technical proficiency in relevant marketing operations tools
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Demonstrate your understanding of the mental health care industry and Spring Health's unique value proposition
- Showcase your ability to work independently and manage multiple projects in a dynamic, fast-paced environment
ATS Keywords: Marketing Operations, Digital Asset Management, Marketing Technology, Salesforce, Campaign Tracking, Lead Scoring, Reporting, Collaboration, Problem Solving, Project Management, Communication, Analytical Skills, Attention to Detail, Organizational Skills, Adaptability, Curiosity
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the team and company.
🛠️ Tools & Technologies
- Frontify
- HubSpot
- RingLead
- 6sense
- Salesforce
- Asana (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Be seen. Be you. Be well.
- We support teams and families with personalized mental health care.
- Our approach is rooted in empathy, accessibility, and innovation.
Work Style:
- Remote-first with a flexible, results-driven culture
- Collaborative and cross-functional teams
- Dynamic and fast-paced environment
- Focus on continuous learning and growth
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with a high degree of autonomy and responsibility?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and interpersonal skills, with the ability to collaborate across teams and influence without authority?
- Are you curious and eager to learn, with a proactive, solutions-first mindset?
ASSUMPTION: Candidates who align with Spring Health's values and work style will be more likely to succeed and enjoy their role in the long term.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic, fast-paced environment
- Working with cross-functional teams and stakeholders to ensure consistent execution across all initiatives
- Keeping up with the latest marketing technologies and best practices
- Balancing the need for accuracy and attention to detail with the need for speed and efficiency
- Navigating the unique challenges and complexities of the mental health care industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive, solutions-first mindset.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role offers unique opportunities to work on high-impact projects and initiatives in the mental health care space
- The mental health care industry is rapidly evolving, with new technologies and best practices emerging constantly
- Career paths in marketing operations can vary depending on the company's size, structure, and growth trajectory
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with the potential for significant growth and impact.
📝 Sample Projects
- Implementing a new digital asset management system and migrating existing assets
- Optimizing marketing technology platforms to improve data flow, lead scoring, and campaign tracking
- Developing and maintaining dashboards and reports to help stakeholders understand marketing performance
- Supporting cross-functional collaboration on high-impact marketing initiatives and campaigns
ASSUMPTION: These projects are representative of the types of initiatives the Marketing Operations Manager may work on, showcasing the role's strategic and tactical nature.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing operations team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as sales and product, to drive overall company success?
- What opportunities are there for professional growth and development within the marketing operations function and the company as a whole?
- How does Spring Health support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Demonstrate your understanding of the mental health care industry and Spring Health's unique value proposition
- Showcase your ability to work independently and manage multiple projects in a dynamic, fast-paced environment
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
