📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: VRIFY
🔹 Location: Remote (Canada, preference for Metro Vancouver-based)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving marketing operations from concept to execution
- Optimizing processes, systems, and execution frameworks
- Collaborating cross-functionally to ensure marketing delivers measurable business impact
- Proactively identifying opportunities for improvement and driving change
- Managing marketing projects through structured methodologies
ASSUMPTION: This role requires a high-energy, mission-driven professional who thrives in a fast-paced environment and takes ownership of marketing operations. Success in this role demands exceptional initiative, resilience, and the ability to get things done with minimal guidance.
📋 Key Responsibilities
✅ CRM Ownership & Marketing Program Execution (50%)
- Administer and maintain the CRM platform (HubSpot)
- Customize and optimize HubSpot to align with team needs
- Troubleshoot technical issues related to GTM execution
- Collaborate with Marketing Analytics Manager on CRM hygiene and reporting
- Collaborate with Sales/BD and ABM to ensure efficient CRM lead management
- Take complete ownership of marketing campaign execution
- Champion a culture of accountability and results across all marketing initiatives
✅ Project Management & Process Optimization (30%)
- Own and enhance the Asana-based 2-week sprint process
- Develop and document standardized processes for efficient team scaling
- Create and maintain templates, checklists, and playbooks for accelerated marketing execution
- Identify process bottlenecks and inefficiencies, implementing solutions proactively
- Drive cross-functional alignment through clear communication and process documentation
✅ Marketing Technology Management (10%)
- Lead the optimization of the marketing technology stack
- Implement automation workflows to increase team efficiency and program effectiveness
- Lead system integrations and enhancements
- Ensure marketing systems are configured to support the go-to-market strategy
- Proactively research and recommend new technologies to advance marketing capabilities
✅ Cross-Functional Collaboration (10%)
- Serve as a proactive liaison between marketing, sales, and customer success teams
- Assist with the distribution of sales enablement materials in collaboration with the content team
- Establish and maintain clear SLAs and handoff procedures between marketing and sales
- Collaborate with customer marketing and customer success to operationalize customer testimonials and success stories
- Build strong relationships across departments to ensure seamless execution of marketing initiatives
ASSUMPTION: The role requires a strong focus on CRM management, project management, process optimization, and cross-functional collaboration to drive marketing operations and ensure marketing delivers measurable business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 5+ years of experience in B2B marketing operations or program management
Required Skills:
- Proven track record of driving projects to completion without supervision
- Strong analytical and problem-solving skills with exceptional attention to detail
- Advanced proficiency with marketing automation platforms (preferably HubSpot) and CRM systems
- Experience managing marketing projects through structured methodologies (Agile/Scrum preferred)
Preferred Skills:
- Experience in high-growth, mission-driven organizations
- Background in category creation or market positioning initiatives
- Experience in enterprise B2B SaaS or technology marketing
- HubSpot Marketing or Operations certification
- Experience with project management tools (Asana or similar)
- Knowledge of marketing analytics and attribution models
ASSUMPTION: The required qualifications for this role emphasize a strong background in marketing operations, project management, and CRM management, with a preference for candidates with experience in high-growth organizations and relevant certifications.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD (Based on industry standards for a Marketing Operations Manager with 5-10 years of experience in Canada)
Benefits:
- Full-time, Permanent, Remote work in Canada
- Completion of a background check required
- Must be legally entitled to work in Canada
Working Hours: 40 hours per week, with flexibility for a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Operations Manager with 5-10 years of experience in Canada. The benefits listed are derived from the job description and may not be exhaustive.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-assisted mineral discovery
Company Size: 51-200 employees (Mid-size)
Founded: 2017, with a mission to change mineral discovery using AI
Company Description:
- VRIFY is a Vancouver-based company that has developed a proprietary AI platform for mineral exploration
- The platform turns data into discovery, helping mineral exploration companies leverage their data more effectively
- VRIFY has supported nearly 200 clients across 70 countries and has helped 30+ clients successfully explore targets
Company Specialties:
- AI-assisted mineral discovery
- Data synthesis and analysis
- Custom AI models for specific mineral systems
Company Website: vrify.com
ASSUMPTION: VRIFY is a mid-size company specializing in AI-assisted mineral discovery, with a strong focus on data analysis and custom AI models. The company has experienced significant growth since its founding in 2017 and has supported a large number of clients globally.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth as the company continues to expand
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works cross-functionally with various teams, including sales, customer success, and content
Work Arrangement: Remote solely, with a preference for candidates based in Metro Vancouver
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Operations Manager to take on additional responsibilities or move into a more senior role
- The role offers the chance to work on high-impact projects and drive marketing operations for a cutting-edge AI platform
- VRIFY's focus on data-driven decision-making and continuous improvement provides ample opportunities for professional development
ASSUMPTION: This role offers significant growth potential as VRIFY continues to expand its client base and enhance its AI platform. The Marketing Operations Manager will have the opportunity to drive marketing operations, collaborate cross-functionally, and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Remote (fully remote work environment)
Office Location(s): Metro Vancouver, British Columbia (preferred)
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty, outdoor activities, and vibrant arts scene
- The city has a mild oceanic climate, with mild winters and warm, dry summers
- Vancouver is home to a thriving tech industry, with many startups and established tech companies
Work Schedule: Flexible, results-driven work environment with a focus on delivering measurable business impact
ASSUMPTION: The remote work environment offers candidates the flexibility to work from anywhere in Canada, with a preference for candidates based in Metro Vancouver. The work schedule is flexible, with a focus on delivering results and driving marketing operations for the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO) and a team member
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Experience with marketing automation platforms and CRM systems
- Project management skills and ability to work independently
- Cross-functional collaboration and communication skills
- Alignment with VRIFY's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your problem-solving skills and analytical thinking in your application materials
- Showcase your experience with marketing automation platforms and CRM systems
- Prepare for behavioral interview questions that focus on your experience and skills
- Research VRIFY's company culture and mission to ensure a strong fit
ATS Keywords: Marketing Operations, B2B Marketing, CRM Management, HubSpot, Project Management, Process Optimization, Cross-Functional Collaboration, Analytical Skills, Problem-Solving, Attention to Detail, Agile Methodologies, Communication, Initiative, Resilience, Adaptability, Ownership
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's problem-solving skills, analytical thinking, and relevant experience. Applicants should tailor their application materials to highlight their skills and experience and prepare for behavioral interview questions.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Asana (project management tool)
- Clay (marketing technology for enterprise B2B SaaS)
- Other marketing technology tools (based on the company's tech stack)
ASSUMPTION: The Marketing Operations Manager will be expected to have advanced proficiency with HubSpot and experience with project management tools such as Asana. Familiarity with other marketing technology tools may also be required, depending on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: VRIFY is focused on transforming the mineral discovery industry using AI
- Innovative: The company encourages creativity and continuous improvement
- Collaborative: VRIFY fosters a culture of teamwork and cross-functional collaboration
- Results-driven: The company prioritizes delivering measurable business impact
Work Style:
- High-energy and fast-paced work environment
- Focus on initiative and driving projects to completion without supervision
- Comfortable with ambiguity and changing priorities
- Strong work ethic with a focus on impact rather than hours
- Proactive problem-solver who anticipates issues before they arise
- Effective communicator who can build relationships across departments
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-energy work environment?
- Are you comfortable with ambiguity and changing priorities?
- Do you have a strong work ethic and focus on delivering impact?
- Are you a proactive problem-solver who can anticipate issues before they arise?
- Do you have experience working remotely and managing your time effectively?
ASSUMPTION: VRIFY values mission-driven professionals who are comfortable with a fast-paced, high-energy work environment and can drive projects to completion independently. Candidates should be comfortable with ambiguity, have a strong work ethic, and be effective communicators who can build relationships across departments.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong time management and prioritization skills
- As a remote employee, candidates must be self-motivated and able to work independently with minimal supervision
- The role may involve occasional travel to attend industry events or meet with clients
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
ASSUMPTION: The Marketing Operations Manager role at VRIFY may present challenges related to time management, self-motivation, and adaptability to a fast-paced work environment. Candidates should be aware of these potential challenges and ensure they are a good fit for the role.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Program Manager: The former focuses more on process optimization and cross-functional collaboration, while the latter is more focused on campaign execution and project management
- B2B Marketing Operations vs. B2C Marketing Operations: B2B marketing operations typically involves longer sales cycles and a greater emphasis on account-based marketing, while B2C marketing operations may have shorter sales cycles and a focus on customer acquisition and retention
- Marketing Operations Manager vs. Marketing Technology Manager: The former role involves a broader range of responsibilities, including project management and process optimization, while the latter role is more focused on marketing technology management and implementation
ASSUMPTION: The Marketing Operations Manager role at VRIFY is distinct from other marketing operations roles in its emphasis on process optimization, cross-functional collaboration, and driving marketing operations from concept to execution. Candidates should consider the unique aspects of this role and ensure they are a good fit for the position.
📝 Sample Projects
- Developing and implementing a new project management process to improve marketing team efficiency
- Optimizing the CRM system to better support the go-to-market strategy and improve data hygiene
- Collaborating with the content team to create and distribute sales enablement materials that drive revenue growth
- Implementing a new marketing automation workflow to improve campaign performance and reduce manual effort
- Conducting a comprehensive review of marketing processes and systems to identify opportunities for improvement and optimization
ASSUMPTION: The Marketing Operations Manager at VRIFY may be involved in a wide range of projects, from process optimization and automation to cross-functional collaboration and campaign execution. Candidates should be prepared to take on diverse responsibilities and drive marketing operations from concept to execution.
❓ Key Questions to Ask During Interview
- How does the Marketing Operations Manager role fit into the overall marketing strategy and go-to-market plan?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing operations team members?
- What are the key priorities for the Marketing Operations Manager in the first 90 days?
- How does the company measure the success of its marketing initiatives, and how can this role contribute to improving those metrics?
- What is the company's approach to cross-functional collaboration, and how can this role help facilitate better communication and coordination between marketing, sales, and other departments?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to better understand the role, the company's marketing strategy, and the opportunities for professional growth and development. By asking insightful questions, candidates can demonstrate their interest in the role and their commitment to driving marketing operations and contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, analytical thinking, and relevant experience
- Research VRIFY's company culture and mission to ensure a strong fit
- If selected for an interview, be prepared to discuss your experience with marketing automation platforms, CRM systems, and project management tools
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
