Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Avetta, LLC

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Hybrid (3 days in office, 2 days work from home)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with remote work consideration for those outside commutable distance)

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of marketing technology ecosystem, ensuring alignment with business goals and marketing strategy
• Design and refinement of lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency
• Data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
• Cross-functional collaboration with sales, marketing, RevOps, and IT to identify operational bottlenecks and streamline workflows
• Staying ahead of marketing technology trends and evaluating new solutions to enhance marketing efficiency and performance

ASSUMPTION: This role requires a strategic mindset, strong troubleshooting skills, and a focus on data-driven decision-making to improve marketing performance and pipeline outcomes. The hybrid work arrangement allows for both in-office collaboration and remote work flexibility.

📋 Key Responsibilities

✅ Own the strategy and execution of the marketing technology ecosystem, including Marketo, Salesforce, and key integrations

✅ Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue

✅ Build and steward the data foundation for attribution and reporting, ensuring accuracy through ongoing oversight and governance

✅ Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy

✅ Leverage marketing data to troubleshoot operational issues and drive continuous improvement

✅ Partner cross-functionally with sales, marketing, RevOps, and IT to identify operational bottlenecks, streamline workflows, and implement scalable processes

✅ Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management, with quarterly reviews at minimum

✅ Develop and maintain clear documentation for all marketing operations processes and changes, ensuring transparency and repeatability across teams

✅ Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy

✅ Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance

✅ Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations and internal governance standards

✅ Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to optimize marketing operations and drive business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing operations or marketing automation

Required Skills:

• Strong expertise in Marketo and Salesforce, with Marketo certification preferred
• Experience in B2B marketing preferred
• Experience rebuilding or rearchitecting marketing automation platforms
• Familiarity with attribution modeling (e.g., multi-touch)
• Experience with data management and governance best practices

Preferred Skills:

• Strong analytical skills and ability to use data to drive decisions
• Excellent project management skills and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact

ASSUMPTION: Candidates with a strong background in marketing automation, data management, and cross-functional collaboration will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Operations Manager with 5-10 years of experience in Calgary, Alberta, the estimated salary range is CAD 90,000 - CAD 120,000 per year. This estimate takes into account the company size, location, and experience level required for the role.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in office, 2 days work from home)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Avetta operates in the IT Services and IT Consulting industry, focusing on supply chain risk management, occupational safety, and ESG compliance.

Company Size: Avetta has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Avetta was founded in 2003 and has since grown to become a leading provider of contractor risk management solutions.

Company Description:

• Avetta provides a unified platform for proactive risk identification, assessment, and mitigation in the supply chain
• The company offers robust supplier monitoring, advanced cybersecurity measures, ESG compliance, and subcontractor management
• Avetta's platform enables clients to navigate supply chain risks with confidence, ensuring business continuity and operational excellence

Company Specialties:

• Supply Chain Risk Management
• Supply Chain Management
• Contractor Management
• Supplier Management
• Occupational Safety
• Risk Management
• ESG Compliance

Company Website: http://www.avetta.com

ASSUMPTION: Avetta's focus on supply chain risk management and commitment to providing a unified platform for clients sets it apart in the IT Services and IT Consulting industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, hands-on execution, and cross-functional collaboration.

Reporting Structure: The Marketing Operations Manager will report directly to the Senior Director of Marketing Operations and work closely with cross-functional teams, including sales, marketing, RevOps, and IT.

Work Arrangement: The hybrid work arrangement allows for both in-office collaboration and remote work flexibility, with 3 days in the office and 2 days working from home.

Growth Opportunities:

• As Avetta continues to grow, there may be opportunities for the Marketing Operations Manager to take on additional responsibilities or move into a leadership role
• This role provides exposure to various aspects of marketing operations, enabling the incumbent to develop a broad skill set and gain experience in different areas
• Working closely with cross-functional teams offers opportunities to learn about other aspects of the business and expand professional networks

ASSUMPTION: The Marketing Operations Manager role at Avetta presents opportunities for career growth and development, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Avetta's Calgary office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 3300 Triumph Blvd, Ste. 800, Lehi, UT 84043, US (Headquarters), Tustin, CA, US, Houston, TX, US, Dallas, TX, US, Calgary, CA, Newcastle, AU, Sydney, AU, Mount Maunganui, NZ, London, GB, Dusseldorf, DE

Geographic Context:

• Calgary is the largest city in Alberta, Canada, and is known for its vibrant cultural scene, diverse economy, and proximity to the Canadian Rockies
• The city offers a high quality of life, with a mix of urban amenities and outdoor recreation opportunities
• Calgary's business community is thriving, with a strong presence of tech and energy companies

Work Schedule: The hybrid work arrangement allows for a flexible schedule, with 3 days in the office and 2 days working from home. Core hours are 9:00 AM to 5:00 PM MST, with some flexibility for team meetings and collaboration.

ASSUMPTION: Avetta's Calgary office provides a modern, collaborative work environment that supports both in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical interview with the Senior Director of Marketing Operations
• On-site or virtual interview with cross-functional team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Technical expertise in marketing automation and data management
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Avetta's values

Application Tips:

• Highlight relevant marketing automation and data management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
• Research Avetta's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing Operations, Marketing Automation, Data Management, Lead Lifecycle, Lead Scoring, Cross-Functional Collaboration, Strategic Planning, Data-Driven Decision Making, Change Management

ASSUMPTION: The interview process for the Marketing Operations Manager role at Avetta will focus on assessing technical expertise, strategic thinking, and cultural fit, with a mix of technical, behavioral, and situational interview questions.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• 6sense
• Chilipiper
• Zoominfo
• Cvent
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The Marketing Operations Manager will be expected to have expertise in Marketo and Salesforce, with experience in other marketing automation and data management tools preferred.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Strategic
• Proactive
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you have a strong track record of using data to drive marketing strategy and improve performance?
• Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
• Do you thrive in a fast-paced, dynamic work environment that requires strong problem-solving and adaptability?

ASSUMPTION: Avetta values a data-driven, collaborative, and adaptable work style, with a strong focus on customer-centric innovation and accountability.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating a fast-paced, dynamic work environment with evolving priorities
• Balancing strategic planning with hands-on execution and troubleshooting
• Ensuring data compliance and governance across multiple marketing systems and platforms
• Managing cross-functional relationships and stakeholder expectations

ASSUMPTION: The Marketing Operations Manager role at Avetta presents both strategic and tactical challenges, requiring strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong focus on data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
• This role is unique in its focus on rebuilding and rearchitecting a legacy marketing automation platform, requiring strong technical expertise and strategic planning skills
• Career progression in marketing operations typically involves moving into leadership or specialized roles, such as Marketing Technology Manager or Revenue Operations Manager

ASSUMPTION: The Marketing Operations Manager role at Avetta is unique in its focus on data governance, platform rebuilding, and cross-functional collaboration, presenting both strategic and tactical challenges and opportunities for career growth.

📝 Sample Projects

• Developing and implementing a comprehensive data governance strategy to improve data quality and campaign effectiveness
• Rebuilding and rearchitecting a legacy marketing automation platform to support business growth and scalability
• Optimizing lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Operations Manager role at Avetta, requiring a balance of technical expertise, strategic planning, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing technology ecosystem and the challenges facing the platform?
• How does this role collaborate with cross-functional teams, such as sales, marketing, RevOps, and IT?
• What are the key priorities for the first 90 days in this role?
• How does Avetta support the professional development and growth of its marketing operations team members?
• What are the key performance indicators (KPIs) used to measure the success of the marketing operations function, and how are they tracked and reported?

ASSUMPTION: These key questions help assess the strategic priorities, cross-functional dynamics, and growth opportunities of the Marketing Operations Manager role at Avetta.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing automation and data management experience
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.