Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Remote

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing Remote’s marketing technical setups and automation tools
• Driving increases in product adoption and activation through strategic campaign planning
• Collaborating with cross-functional teams to optimize processes and workflows
• Ensuring data integrity and maintaining critical data lists

ASSUMPTION: This role requires a strong background in marketing automation, data management, and cross-functional collaboration. The ideal candidate will have experience working with various marketing tools and be comfortable in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Manage Remote’s marketing technical setups, including campaign building, workflow automation, data segmentation, form implementation, vendor ownership, and integration

✅ Manage marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData, etc.) to increase the value and awareness of Remote’s products and drive increases in adoption/activation

✅ Manage leads sourced from different activities: events, content syndication, webinars, partnership, etc.

✅ Maintain critical data lists and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing

✅ Build strong relationships with wider Remote’s departments and leverage revenue operations tools to support cross-functional automations, lead routing, and engagement

✅ Document and maintain tech stack architecture, technical workflows, and critical business management changes

ASSUMPTION: This role involves a high degree of technical proficiency and requires strong problem-solving skills to troubleshoot complex issues and optimize processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing automation, operations, or a related role

Required Skills:

• Proven experience with Salesforce, HubSpot, and LeanData
• Experience with data enrichment tools and marketing automation platforms
• Strong proficiency in email marketing, outreach, and product notifications
• Demonstrated strength in collaborating with cross-functional teams, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders

Preferred Skills:

• Experience with additional marketing automation tools (e.g., Marketo, Pardot)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the tech industry or working with remote teams may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $34,300 - $90,000 USD per year (Remote's compensation philosophy ensures fair, unbiased compensation and competitive benefits worldwide)

Benefits:

• Work from anywhere
• Flexible paid time off
• Flexible working hours (Remote is async-friendly)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget and IT equipment
• Budget for local in-person social events or co-working spaces

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: Remote's compensation philosophy ensures fair, unbiased compensation and competitive benefits worldwide, with salary ranges determined by role, level, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services (specifically, Global HR Platform for hiring, managing, and paying remote teams)

Company Size: 1,001-5,000 employees (Mid-size to Enterprise)

Founded: 2019

Company Description:

• Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom
• Remote is a Global HR Platform that helps companies hire, manage, and pay their entire team through its comprehensive set of core solutions, including HRIS, payroll, international employment, contractor management, and more

Company Specialties:

• Remote Jobs
• PEO
• Hiring
• remote work
• global employment
• payroll
• EOR
• remote hiring
• Global Benefits
• Global Tax and Compliance Management
• international payroll
• IP Protection
• Automated payments
• human resource management
• contractor management
• owned entities
• visas and immigration
• employee onboarding
• time off approvals
• employment documentation management
• incentives and expenses management
• salary calculation
• HRIS
• HRMS
• and Global Equity Management

Company Website: remote.com

ASSUMPTION: Remote's focus on global talent hiring and management makes it an attractive employer for candidates seeking international exposure and experience.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Manager, CRM & Lifecycle Marketing

Work Arrangement: Fully Remote (work from anywhere)

Growth Opportunities:

• Potential career growth within the Marketing department or other internal teams
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to gain experience in a fast-growing, global tech company

ASSUMPTION: Remote's focus on internal mobility and employee growth provides ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Fully Remote (no physical office)

Office Location(s): Global (Remote employees work from various locations worldwide)

Geographic Context:

• Remote employees enjoy the flexibility to work from their home or any location with an internet connection
• Remote's global presence allows employees to collaborate with team members from diverse backgrounds and time zones
• Remote's async work culture enables employees to maintain a healthy work-life balance

Work Schedule: Flexible, async-friendly (work hours are flexible and can be managed independently)

ASSUMPTION: Remote's fully remote work environment and async culture provide employees with unparalleled flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Interview with recruiter
• Interview with future manager
• (Async) Take-home test
• Interview with team members
• Interview with executive
• Prior employment verification check and criminal record check
• Bar Raiser Interview

Key Assessment Areas:

• Technical proficiency with marketing automation tools
• Problem-solving skills and ability to troubleshoot complex issues
• Collaboration and communication skills
• Strategic thinking and ability to drive business growth

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a remote, async environment
• Be ready to discuss your experience with marketing automation tools and data management

ATS Keywords: Marketing Automation, Salesforce, HubSpot, LeanData, Data Enrichment, Cross-Functional Collaboration, Technical Proficiency, Problem-Solving, Async Work, Remote Work

ASSUMPTION: Remote's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the company's async work environment.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• LeanData
• Appcues
• Livestorm
• Qualified
• Marketo (preferred)
• Pardot (preferred)
• Data enrichment tools
• Email marketing platforms
• Outreach tools
• CRM and marketing automation platforms

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Remote's tech stack grows and changes.

👔 Cultural Fit Considerations

Company Values:

• Empower employees to do their best work
• Focus on impact and results
• Encourage open, inclusive, and respectful communication
• Promote work-life balance and employee well-being
• Foster a culture of continuous learning and improvement

Work Style:

• Async-friendly (work hours are flexible and managed independently)
• Collaborative and inclusive ( Remote values open, inclusive, and respectful communication)
• Results-driven (Remote focuses on impact and results)
• Adaptable and resilient (Remote employees must be comfortable working in a dynamic, global environment)

Self-Assessment Questions:

• Do you thrive in a remote, async work environment?
• Are you comfortable working with diverse teams across different time zones?
• Do you have strong problem-solving skills and the ability to troubleshoot complex issues?
• Are you results-driven and focused on delivering impact?

ASSUMPTION: Remote's cultural values and work style require candidates who are comfortable working in a fully remote, async environment and who possess strong problem-solving skills and a results-driven mindset.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Collaborating with global teams may present communication and time zone challenges
• Troubleshooting complex technical issues may require extensive problem-solving and research
• The fast-paced, dynamic nature of Remote's work environment may present unique challenges and opportunities

ASSUMPTION: Remote's fully remote work environment and async culture present unique challenges and opportunities that require candidates to be adaptable, resilient, and self-motivated.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role requires a broader range of skills, including data management, cross-functional collaboration, and process optimization, while the Marketing Automation Specialist role focuses primarily on technical aspects of marketing automation
• Industry-specific context: Remote's focus on global talent hiring and management makes it an attractive employer for candidates seeking international exposure and experience
• Career path comparison: The Marketing Operations Manager role may serve as a stepping stone to senior marketing or management positions within Remote or other organizations

ASSUMPTION: Remote's focus on global talent hiring and management sets it apart from other employers, providing unique opportunities for candidates seeking international exposure and experience.

📝 Sample Projects

• Implementing and optimizing marketing automation workflows to drive increases in product adoption and activation
• Collaborating with cross-functional teams to streamline lead routing and engagement processes
• Developing and maintaining data mapping between the Remote platform and Hubspot/Salesforce to ensure data integrity and accuracy

ASSUMPTION: Remote's focus on global talent hiring and management provides ample opportunities for candidates to work on high-impact projects and drive significant business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Remote support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Remote ensure effective communication and collaboration among its global teams?
• What are the most challenging aspects of working in a fully remote, async environment, and how does Remote support its employees in overcoming these challenges?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand Remote's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a remote, async environment
• Be ready to discuss your experience with marketing automation tools and data management
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.