Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Snappy

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Overseeing and optimizing marketing tech stack, primarily HubSpot and Salesforce
• Ensuring data integrity and consistency across marketing systems
• Managing end-to-end execution of marketing automation programs
• Collaborating with cross-functional teams to enhance operational efficiency and campaign performance
• Staying current on industry trends, including GenAI, and bringing forward innovative strategies

ASSUMPTION: This role requires a high level of technical proficiency and strong project management skills to manage multiple marketing channels and systems effectively.

📋 Key Responsibilities

✅ Oversee and optimize marketing tech stack, including HubSpot, ChiliPiper, Zoominfo, and Salesforce

✅ Ensure data integrity and consistency across marketing systems, aligning with broader company systems and reporting

✅ Develop and streamline processes to enhance operational efficiency

✅ Manage integration of marketing systems with Salesforce for seamless data flow

✅ Own the end-to-end execution of marketing automation programs, including campaign setup, QA, scheduling, segmentation, and performance tracking

✅ Manage high-volume email communications, ensuring deliverability, compliance, and performance

✅ Build and optimize workflows in HubSpot to support lead nurturing, onboarding, retention, and reactivation efforts

✅ Continuously test and improve messaging, subject lines, and send strategies to drive engagement and conversion

✅ Collaborate with content and product marketing teams to ensure campaigns are aligned

✅ Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation

✅ Manage the technical setup, execution, and optimization of marketing campaigns

✅ Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey

✅ Conduct A/B testing and experiments to optimize campaign performance and conversion rates

✅ Work closely with cross-functional teams to align on customer segmentation, messaging, and campaign objectives

✅ Support the Demand Generation Director in developing and executing operational aspects of marketing strategies

✅ Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact

✅ Provide actionable insights through comprehensive reporting and analytics

✅ Create, monitor, and refine dashboards and reporting metrics

✅ Translate complex data into clear, actionable insights to inform strategic decision-making

✅ Develop and refine workflows to drive marketing team efficiency

✅ Stay current on industry trends and bring forward innovative strategies to enhance performance

ASSUMPTION: This role requires strong analytical skills and the ability to work well under pressure, especially during peak seasons such as Q4.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing

Required Skills:

• Expert proficiency in HubSpot and Salesforce
• Familiarity with ChiliPiper, Outreach, ABM platforms, and Tableau
• Salesforce administration certified (a big plus)
• Proven track record in data management, campaign execution, and reporting
• Strong analytical skills with the ability to translate complex data into clear, actionable insights
• Extremely detail-oriented with a focus on accuracy and consistency in data management
• Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention
• Excellent project management, communication, and collaboration skills
• Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4

Preferred Skills:

• B2B startup experience

ASSUMPTION: Candidates with experience in a similar role within a B2B startup environment may have an advantage in this position.

💰 Compensation & Benefits

Salary Range: $110,000 - $135,000 per year

Benefits:

• Free healthcare, including vision and dental
• Generous 401k match
• Flexible PTO
• Paid family leave
• Snappy Summer Fridays (year-round)
• Snappy gifts for employee recognition and appreciation

Working Hours: Full-time, with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is market competitive and reflects the company's commitment to compensating employees fairly based on their experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in gifting and swag solutions for businesses and individuals

Company Size: 51-200 employees, offering a dynamic and collaborative work environment with ample opportunities for growth and innovation

Founded: 2015, with a strong track record of growth and success, including being named one of Inc.'s fastest-growing companies in the Northeast for multiple years

Company Description:

• Snappy is an award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting
• Snappy offers a recipient-picks experience, ensuring gift-givers send the perfect gift every time, for everyone, on every occasion
• Snappy has been featured on Fortune’s “Best Small & Medium Workplaces,” “Best Workplace for Millennials,” and “Best Workplace in Tech” lists

Company Specialties:

• Gifting
• Corporate Gifting
• Employee Engagement
• Employee Retention
• Engagement Marketing
• Lead Nurturing
• Customer Marketing
• eGifting
• Personalization
• Reward Programs
• Years of Service Rewards
• Employee Experience
• Anniversary Awards
• Employee Motivation
• Employee Rewards
• Sales Incentives
• B2B Gifting
• Holiday Gifts
• Personal Gifting
• Holiday Gifting
• Employee Appreciation
• Customer Loyalty

Company Website: http://www.snappy.com

ASSUMPTION: Snappy's commitment to diversity, equity, and inclusion, as well as its active focus on give-back programs, contributes to a positive and engaging work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: Reports directly to the Head of Revenue Operations, with close collaboration with the Demand Generation Director and other marketing team members

Work Arrangement: Remote (US), with flexible hours and the opportunity for in-person collaboration as needed

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to a senior-level or management role
• Expansion of responsibilities to include leadership and mentoring of junior team members
• Potential career paths within the broader organization, such as transitioning to a role within sales, customer success, or product management

ASSUMPTION: The Marketing Operations Manager role offers a unique opportunity to make a significant impact on Snappy's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person collaboration and team-building events

Office Location(s): 33 Irving Place, #5021, New York, NY 10003, US; Shlomo Ibn Gabirol St 30, 3rd floor, Tel Aviv-Yafo, 6407807, IL

Geographic Context:

• Snappy's remote work arrangement allows for a flexible and balanced work-life integration
• The company's headquarters in New York City and Tel Aviv offer vibrant and dynamic cultural experiences for in-person team members
• Snappy's global presence provides opportunities for international collaboration and exposure to diverse markets

Work Schedule: Full-time, with flexible hours and the ability to work remotely from anywhere in the United States

ASSUMPTION: Snappy's remote work arrangement and flexible hours contribute to a positive work-life balance and enable employees to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• In-depth behavioral and situational interview with the hiring manager and team members
• Final interview with the Head of Revenue Operations
• Background check and offer extension

Key Assessment Areas:

• Technical proficiency in HubSpot, Salesforce, and other relevant marketing tools
• Data management and analytics skills
• Project management and organizational skills
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Alignment with Snappy's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Snappy's business and the specific requirements of this position in your application materials
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Showcase your creativity and problem-solving skills through relevant examples and anecdotes
• Follow up with the HR team one week after your interview to express your continued interest in the position

ATS Keywords: Marketing Operations, HubSpot, Salesforce, ChiliPiper, Data Management, Campaign Execution, Reporting, Project Management, Collaboration, Customer Acquisition, Retention, GenAI

ASSUMPTION: Snappy's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• ChiliPiper
• Zoominfo
• Tableau
• Outreach (optional)
• ABM platforms (optional)

ASSUMPTION: The Marketing Operations Manager will be expected to have a strong proficiency in HubSpot and Salesforce, with familiarity with other relevant marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Grateful
• Fun

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
• Data-driven and analytical, with a focus on informed decision-making and strategic planning
• Flexible and adaptable, with a willingness to learn and grow in a rapidly evolving environment

Self-Assessment Questions:

• How do you embody Snappy's customer-centric value in your daily work?
• Describe a time when you drove innovation in a marketing project or campaign. What was the outcome?
• How do you approach collaboration and communication with team members and stakeholders?
• How do you stay current on industry trends and incorporate new insights into your marketing strategies?
• How do you balance data-driven decision-making with a creative and innovative approach to marketing?

ASSUMPTION: Snappy's company values and work style contribute to a positive and engaging work environment that fosters growth and success.

⚠️ Potential Challenges

• Managing high-volume email communications and ensuring deliverability, compliance, and performance
• Optimizing multi-channel marketing campaigns and balancing multiple priorities and deadlines
• Staying current on industry trends and integrating new tools and technologies into marketing strategies
• Collaborating effectively with cross-functional teams and managing stakeholder expectations
• Working in a fast-paced, dynamic environment, especially during peak seasons such as Q4

ASSUMPTION: The Marketing Operations Manager role presents unique challenges and opportunities for growth and development within the marketing department and the broader organization.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role requires a broader range of skills and responsibilities, including data management, campaign execution, and reporting, while the Marketing Automation Specialist role focuses more specifically on the technical aspects of marketing automation
• B2B vs. B2C Marketing: The Marketing Operations Manager role at Snappy focuses on B2B marketing, with a strong emphasis on customer acquisition and retention for corporate clients, while B2C marketing roles may focus more on consumer-facing campaigns and personal gifting
• Marketing Operations Manager vs. Marketing Manager: The Marketing Operations Manager role is more focused on the technical and operational aspects of marketing, while the Marketing Manager role may involve more strategic planning and leadership responsibilities

ASSUMPTION: The Marketing Operations Manager role at Snappy offers a unique blend of technical, operational, and strategic responsibilities that set it apart from similar roles within the marketing department and the broader organization.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve lead quality and conversion rates
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
• Streamlining marketing workflows to enhance operational efficiency and reduce manual effort
• Integrating new marketing tools and technologies to enhance team productivity and impact
• Analyzing campaign performance data to identify trends and opportunities for improvement

ASSUMPTION: The Marketing Operations Manager role at Snappy offers a diverse range of projects and initiatives that contribute to the company's continued growth and success.

❓ Key Questions to Ask During Interview

• How does the Marketing Operations team collaborate with other marketing departments and stakeholders to ensure consistent and effective campaign execution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Snappy support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a remote-first environment, and how does Snappy address these challenges?
• How does Snappy measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking insightful and relevant questions during the interview process demonstrates your interest in the role and commitment to Snappy's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Showcase your creativity and problem-solving skills through relevant examples and anecdotes
• Follow up with the HR team one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.