- Job Title: Marketing Operations Manager
- Company: Accurx
- Location: London, UK (Office-based with remote flexibility)
- Job Type: Full-time, Hybrid (3 office days per week)
- Category: Marketing
- Date Posted: April 9, 2025
- Experience Level: Mid-level (2-5 years)
π Job Overview
Key aspects of this role include:
- Driving operational efficiency and scalability within the marketing team.
- Managing and optimizing the marketing tech stack.
- Ensuring clean data management and smooth integrations between marketing and sales platforms.
- Executing multi-channel automated campaigns and optimizing performance.
- Aligning marketing and sales processes for a seamless buyer journey.
ASSUMPTION: This role requires a strong understanding of marketing operations, data management, and campaign execution within a B2B SaaS environment.
π Key Responsibilities
- Marketing Tech Stack Management:
- Own and scale the marketing tech stack to improve team efficiency.
- Continuously evaluate and integrate new tools to drive growth and align with industry trends.
- Data Management & Marketing Reporting:
- Ensure clean, consistent marketing data for automation, targeting, and reporting.
- Maintain smooth integrations between marketing and sales platforms.
- Provide actionable insights to optimize performance.
- Campaign Execution & Optimization:
- Oversee a unified marketing calendar and execute multi-channel automated campaigns.
- Analyze data and customer feedback to enhance engagement, product adoption, and reduce churn.
- Process Design & Team Support:
- Align marketing and sales processes for a seamless buyer journey.
- Train and empower the team on best practices and tools.
- Optimize campaign performance through segmentation, A/B testing, and audience targeting.
ASSUMPTION: This role involves close collaboration with various teams, including Product Marketing, Community Marketing, and GTM teams, to drive strategic marketing ops initiatives.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience (2-5 years) working in B2B marketing operations, revenue operations, or a related role within a SaaS or fast-paced tech company.
- Required Skills:
- Strong understanding of Salesforce and MarTech tools (e.g., ActiveCampaign, Salesloft).
- Solid experience with email marketing, marketing automation, data analysis, campaign optimization, and measuring performance.
- Solid understanding of B2B and B2C marketing funnels, including lead management, intent tracking, and product adoption journeys.
- Strong attention to detail and the ability to create scalable processes for tracking and execution.
- Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, Pardot).
- Familiarity with SQL or other data query languages.
- Knowledge of the healthcare industry.
ASSUMPTION: Candidates with experience in B2B marketing operations and a strong understanding of marketing automation tools will be most successful in this role.
π° Compensation & Benefits
- Salary Range: Β£45,000 - Β£60,000 per year, dependent on experience, plus Β£31,500 worth of share options.
- Benefits:
- Access to Happl, a flexible benefits provider with a Β£600 budget for perks of your choice.
- Annual learning and development budget.
- Enhanced parental leave policy.
- Prayer, meditation, and breastfeeding room.
- Working abroad policy.
- Free healthy breakfasts, snacks, and lunches provided by an in-house chef.
- Working Hours: Full-time (40 hours per week), with flexible remote work options.
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing operations roles in the London area.
π Applicant Insights
π Company Context
- Industry: Healthcare technology (HealthTech)
- Company Size: Medium (201-500 employees)
- Founded: 2016
- Company Description: Accurx is a fast-growing healthcare technology company that makes it easier for patients and healthcare teams to communicate. Their software helps doctors, nurses, pharmacists, administrators, and other professionals seamlessly connect with both patients and each other.
- Company Specialties: HealthTech and healthcare communication
π Role Analysis
- Career Level: Mid-level marketing operations role with opportunities for growth and progression.
- Reporting Structure: This role reports directly to the Head of Marketing and works closely with various marketing teams.
- Work Arrangement: Hybrid (3 office days per week, with remote work options available).
- Growth Opportunities:
- Potential to grow into a senior marketing operations role as the company expands.
- Opportunities to work on high-impact projects and drive real change in marketing delivery.
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing HealthTech company and make a significant impact on marketing operations and communication strategies.
π Location & Work Environment
- Office Type: Modern, collaborative office space in Shoreditch, London.
- Office Location(s): 7 Curtain Road, Liverpool Street, London EC2A 3LT, GB
- Geographic Context: Central London, with easy access to public transportation and nearby amenities.
- Work Schedule: Flexible hours with a focus on results and productivity.
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on supporting employees' well-being and work-life balance.
πΌ Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and team members.
4. Final interview with the Head of Marketing.
- Key Assessment Areas:
- Technical skills and experience in marketing operations.
- Problem-solving and analytical skills.
- Cultural fit and alignment with company values.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of your experience with marketing automation, data analysis, and campaign optimization.
- Research Accurx and the healthcare industry to demonstrate your enthusiasm and understanding of the role.
π οΈ Tools & Technologies
- Salesforce
- ActiveCampaign
- Salesloft
- Marketing automation platforms (e.g., Marketo, Pardot)
- SQL or other data query languages
- Microsoft Office Suite or Google Workspace
ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies are essential for success in this role.
π Cultural Fit Considerations
- Company Values: Fix healthcare communication, raise the bar, be a driver, succeed together, move with urgency, be relentlessly resourceful, embrace challenge.
- Work Style: Collaborative, fast-paced, data-driven, and focused on continuous improvement.
- Self-Assessment Questions:
- How do you align with Accurx's core principles and values?
- How do you approach working in a fast-paced, collaborative environment?
- How do you ensure data accuracy and integrity in marketing campaigns?
ASSUMPTION: Candidates who share Accurx's passion for fixing healthcare communication and align with the company's values and work style will thrive in this role.
β οΈ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced environment.
- Managing and optimizing marketing campaigns across various channels.
- Ensuring data accuracy and integrity in a dynamic and evolving marketing landscape.
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a results-driven mindset.
π Similar Roles Comparison
- Role Differentiators: This role focuses on marketing operations within the healthcare industry, requiring a strong understanding of healthcare communication and marketing funnels.
- Industry-Specific Context: The healthcare industry is dynamic and evolving, with unique challenges and opportunities for marketing operations professionals.
- Career Path Comparison: This role offers a clear path for growth and progression within the marketing operations function, with potential opportunities to move into senior roles as the company expands.
ASSUMPTION: Candidates with experience in B2B marketing operations and a strong understanding of the healthcare industry will find this role particularly appealing.
π Sample Projects
- Optimizing email marketing campaigns to improve open rates and click-through rates.
- Implementing marketing automation workflows to enhance customer segmentation and personalization.
- Analyzing campaign performance data to identify trends and opportunities for optimization.
- Collaborating with cross-functional teams to align marketing and sales processes and improve lead management.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
β Key Questions to Ask During Interview
- How does this role support Accurx's mission to fix healthcare communication?
- What are the biggest challenges facing the marketing team, and how can this role address them?
- How does Accurx approach data privacy and security in marketing campaigns?
- What opportunities are there for professional development and growth within this role?
- How does Accurx support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/accurx/500a2a03-8f3b-401c-91cc-58f6521da9ec).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of your experience with marketing automation, data analysis, and campaign optimization.
- Research Accurx and the healthcare industry to demonstrate your enthusiasm and understanding of the role.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
β οΈ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.