Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Jacuzzi Group

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Enhancing marketing effectiveness through technology, data analysis, and process optimization
• Managing marketing automation and CRM integrations
• Collaborating cross-functionally to support marketing initiatives
• Overseeing global website development projects
• Identifying and implementing new marketing technologies

ASSUMPTION: This role requires a strong background in digital marketing and e-commerce, with a focus on data-driven decision making and process improvement.

📋 Key Responsibilities

✅ Oversee the marketing technology ecosystem, including marketing automation tools, CRM systems, and data analytics platforms

✅ Administer and maintain digital platforms, including PIM, Salesforce, and global websites

✅ Identify and implement new marketing technologies

✅ Manage global website development projects from concept to launch

✅ Evaluate emerging technologies for potential adoption

✅ Develop and implement conversion optimization strategies

✅ Oversee processes and collaborations with IT and Salesforce Core teams

✅ Oversee compliance platforms and manage integrations

✅ Collaborate with cross-functional and regional teams to develop global marketing initiatives

✅ Provide necessary training to users on marketing platforms and tools

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration to drive marketing efficiency and effectiveness.

🎯 Required Qualifications

Education: Bachelor's or Master's degree, or an equivalent level of experience

Experience: 5-8 years of experience in digital marketing or e-commerce

Required Skills:

• Proven experience in enhancing landing pages and improving user conversion funnels
• Strong expertise in website analytics tools like Google Analytics or Qlik
• Understanding of HTML, CSS, and JavaScript (preferred)
• Familiarity with the most current trends and best practices in online marketing and analytics

Preferred Skills:

• Experience with PIM, Salesforce, and global website management
• Background in manufacturing or related industry

ASSUMPTION: Candidates with a strong analytical mindset, proven experience in digital marketing, and a solid understanding of marketing technologies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $95,000 or more (based on experience)

Benefits:

• 401(k) with matching program
• Paid time off (PTO)
• Health insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance

Working Hours: Full-time, with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for this role. Benefits are typical for a company of this size in the manufacturing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Jacuzzi Group is a leading global manufacturer of hot tubs, swim spas, baths, showers, saunas, and pool equipment. They operate in the competitive and dynamic manufacturing industry.

Company Size: Jacuzzi Group has 1,001-5,000 employees, making it a mid-sized company with a significant global presence. This size allows for diverse opportunities and a well-established infrastructure.

Founded: Jacuzzi Group was founded in 1956 and has since grown into a global leader in its industry, with a strong reputation for innovation and quality.

Company Description:

• Jacuzzi Group is a leading global manufacturer of wellness products, including hot tubs, swim spas, baths, showers, saunas, and pool equipment
• The company operates across multiple brands and has a strong global presence, with manufacturing and warehouse operations in several countries
• Jacuzzi Group's primary customers include specialty, big-box, and internet retailers, as well as direct-to-consumer sales through independent authorized dealers

Company Specialties:

• Hot Tubs
• Spas
• Luxury Baths
• Swim Spas
• Premium Showers
• Pool Equipment
• Steam Cabins
• Water Care
• Hydromassage Jet Technology

Company Website: http://www.jacuzzi.com

ASSUMPTION: As a well-established company in the manufacturing industry, Jacuzzi Group offers a stable work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking and hands-on implementation.

Reporting Structure: The Marketing Operations Manager will report directly to the Vice President of Marketing and collaborate with various departments, including IT, Salesforce Core, and regional marketing teams.

Work Arrangement: This is a remote, full-time position with flexible hours as needed to support global operations.

Growth Opportunities:

• Expanding skills in marketing technology and data analysis
• Gaining experience in global marketing and cross-functional collaboration
• Potential advancement to senior-level marketing roles within the organization

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of marketing technology and global marketing.

🌍 Location & Work Environment

Office Type: Remote work environment, with occasional on-site meetings or travel as needed

Office Location(s): United States (with global team members)

Geographic Context:

• The United States has a diverse and dynamic job market, with a strong focus on innovation and technology
• The remote work arrangement allows for flexibility and a better work-life balance
• The global team structure provides opportunities for international collaboration and exposure

Work Schedule: Full-time, with flexible hours as needed to support global operations

ASSUMPTION: The remote work arrangement and global team structure offer unique opportunities for flexibility and international collaboration, while the United States provides a dynamic job market with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the IT department
• Behavioral interview with the hiring manager
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Technical skills in marketing technology and data analysis
• Problem-solving and process improvement abilities
• Cross-functional collaboration and communication skills
• Global mindset and cultural awareness

Application Tips:

• Highlight relevant experience in digital marketing and e-commerce
• Demonstrate strong analytical skills and a data-driven approach
• Showcase experience with marketing technologies and global website management
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Marketing Operations, Digital Marketing, E-commerce, Data Analysis, Marketing Automation, CRM Integrations, Website Development, Conversion Optimization, Global Marketing, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on global mindset and cross-functional collaboration.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce)
• Data analytics platforms (e.g., Google Analytics, Qlik)
• Website management tools (e.g., WordPress, Adobe Experience Manager)
• HTML, CSS, JavaScript

ASSUMPTION: The tools and technologies listed are commonly used in marketing operations roles and may vary depending on the specific needs of the organization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Global Perspective
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• Do you have a strong analytical mindset and a data-driven approach to marketing?
• Are you comfortable working in a global, cross-functional team environment?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you proactive and results-oriented, with a strong focus on driving marketing efficiency and effectiveness?

ASSUMPTION: Jacuzzi Group values candidates who are data-driven, collaborative, adaptable, and results-oriented, with a strong global perspective and a customer-focused mindset.

⚠️ Potential Challenges

• Managing multiple global websites and marketing technologies
• Balancing strategic planning with hands-on implementation
• Collaborating effectively with diverse, global teams
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The Marketing Operations Manager role presents unique challenges related to global marketing, cross-functional collaboration, and balancing strategic planning with hands-on implementation.

📈 Similar Roles Comparison

• This role is similar to a Marketing Technology Manager or a Digital Marketing Manager, but with a stronger focus on process optimization and cross-functional collaboration
• In comparison to other marketing roles, this position requires a unique blend of technical, analytical, and collaborative skills
• Career progression may include advancement to senior-level marketing roles within the organization

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on process optimization and cross-functional collaboration sets it apart and offers opportunities for professional growth and development.

📝 Sample Projects

• Implementing a new marketing automation platform to streamline lead management and nurturing
• Optimizing global website performance through A/B testing and conversion rate optimization
• Managing a global website redevelopment project, from concept to launch, to enhance user experience and drive engagement

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Operations Manager role, focusing on process improvement, technology implementation, and global marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing technology stack and any plans for expansion or consolidation?
• How does this role collaborate with the IT department and the Salesforce Core team to ensure efficient support for marketing initiatives?
• What are the key global marketing priorities for the next 12-24 months, and how does this role contribute to their success?
• How does Jacuzzi Group support the professional development and growth of its marketing team members?
• What are the primary challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These interview questions focus on understanding the role's strategic priorities, cross-functional collaborations, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in digital marketing, e-commerce, and marketing technology
• Prepare for technical and behavioral interviews by brushing up on your marketing technology skills and reflecting on your problem-solving and collaboration experiences
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.