Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Kaufman Rossin

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Designing, implementing, and managing marketing programs to support growth objectives
• Collaborating with cross-functional teams to execute integrated marketing campaigns
• Optimizing marketing operations processes and improving campaign effectiveness
• Ensuring data integrity, accuracy, and security while adhering to global privacy regulations

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will have a strong background in marketing automation and a data-driven mindset.

📋 Key Responsibilities

✅ Plan, execute, and measure integrated marketing campaigns across various channels

✅ Manage marketing automation platforms (e.g., Marketo) to build, deploy, test, and track campaigns

✅ Proactively monitor, troubleshoot, and resolve issues related to marketing automation processes and campaign performance

✅ Develop and manage automated workflows, lead nurturing programs, lead scoring models, data normalization, audience segmentation, and personalized experiences

✅ Oversee campaign operations, including the creation and QA/QC of emails, landing pages, forms, and other assets

✅ Maintain campaign calendars, timelines, and resource plans to ensure timely and efficient execution

✅ Collaborate with the business operations team to support seamless integration between Marketo, Salesforce, and other MarTech tools

✅ Analyze campaign performance and provide actionable insights and optimization recommendations

✅ Partner with the business operations data team and marketing analyst to develop and manage campaign reporting dashboards and performance analytics

✅ Stay current on marketing automation trends and emerging best practices, sharing insights to elevate team performance

ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 5-7+ years of experience in marketing automation setup and strategy, preferably in a B2B environment

Required Skills:

• Strong expertise in Marketo setup, infrastructure, and daily operations
• High-level understanding of Salesforce, including Marketo and Salesforce integration
• Experience proactively identifying and troubleshooting issues within the Marketo platform
• Experience using project management tools (e.g., Asana preferred)

Preferred Skills:

• Marketo certification
• Salesforce certification
• Basic HTML knowledge/skills
• Experience with DOMO, Introhive

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Operations Manager with 5-7 years of experience in a B2B environment, the estimated salary range is $85,000 - $120,000 per year. This range may vary depending on factors such as location, company size, and individual performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors mentioned above. Benefits information is based on industry standards and may vary depending on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Kaufman Rossin is an accounting firm that provides professional services to businesses and their leaders, from inception to succession. They offer audit and tax services as well as business, risk, and forensic advisory services.

Company Size: Kaufman Rossin has over 700 employees serving the needs of clients in dozens of countries. They have been recognized as the Best Accounting Firm to Work For among large firms nationwide and locally.

Founded: 1962, in Miami, Florida

Company Description:

• Kaufman Rossin provides professional services to businesses and their leaders, from inception to succession.
• The firm provides audit and tax services as well as business, risk, and forensic advisory services.
• Kaufman Rossin has won significant awards, including repeat honors as the Best Accounting Firm to Work For among large firms nationwide and locally.

Company Specialties:

• Tax
• Non-profit Audit and Tax Services
• Audit and Accounting
• Forensic Accounting and Forensic Technology
• Advisory Services
• Business Valuation
• Hedge Fund and Broker Dealer Audit
• Employee Benefit Plan Audit

Company Website: http://www.kaufmanrossin.com

ASSUMPTION: Kaufman Rossin's focus on employee satisfaction and growth opportunities makes it an attractive place for professionals seeking a supportive work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to advance their career in marketing operations and automation.

Reporting Structure: The Marketing Operations Manager reports to the Director, Demand Generation & Marketing Operations.

Work Arrangement: This role is remote and can be performed from anywhere in the United States.

Growth Opportunities:

• Potential to advance to a director or management role within the marketing department
• Opportunities to learn and implement new marketing technologies and strategies
• Chance to work on high-impact campaigns and initiatives that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, as it involves managing and optimizing marketing operations processes and collaborating with various teams to execute campaigns.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): N/A (remote work only)

Geographic Context:

• Kaufman Rossin has offices in Miami, Boca Raton, and Fort Lauderdale, Florida
• The company serves clients in dozens of countries worldwide
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work arrangements

ASSUMPTION: The remote work arrangement may require some overlap with the Eastern Time Zone to facilitate collaboration with the team and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the director or other stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing automation expertise and experience
• Data-driven mindset and analytical skills
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing automation experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company's values
• Prepare for the technical assessment or case study by reviewing your Marketo and Salesforce skills

ATS Keywords: Marketing Automation, Marketo, Salesforce, Campaign Management, Lead Nurturing, Data Analysis, Project Management, Collaboration, Communication, Troubleshooting, HTML, Web Analytics, Digital Marketing, Audience Segmentation, Performance Metrics

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Asana (or other project management tools)
• DOMO (or other business intelligence tools)
• Google Analytics
• GA4
• Google Tag Manager
• Attribution tools (e.g., for search and performance marketing)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• People First
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Remote and flexible work arrangements
• Data-driven and results-oriented approach
• Collaborative and team-focused environment
• Continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and stakeholders to achieve common goals?

ASSUMPTION: Kaufman Rossin values a strong work-life balance and fosters a collaborative and innovative work environment. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Troubleshooting technical issues and finding creative solutions
• Adapting to changes in marketing strategies and technologies
• Balancing remote work responsibilities and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to problem-solving, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Specialist or Marketing Automation Manager, but with a greater emphasis on campaign management and optimization
• In a B2B environment, this role may have more focus on account-based marketing (ABM) strategies and tactics
• Career progression may include roles such as Marketing Operations Director, Marketing Technology Manager, or similar leadership positions

ASSUMPTION: While this role shares similarities with other marketing operations positions, its unique focus on campaign management and optimization sets it apart and offers distinct growth opportunities.

📝 Sample Projects

• Developing and implementing a lead scoring model to improve lead quality and conversion rates
• Optimizing campaign performance by analyzing data and making data-driven recommendations
• Collaborating with cross-functional teams to execute integrated marketing campaigns and achieve business objectives

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Marketing Operations Manager role at Kaufman Rossin.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Kaufman Rossin support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Kaufman Rossin foster a remote work environment and maintain a strong company culture?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing automation experience and relevant skills
• Write a cover letter that demonstrates your fit for the role and the company's values
• Prepare for the technical assessment or case study by reviewing your Marketo and Salesforce skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.