📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Brightspeed
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing programs from offer concept through fulfillment
- Ensuring process and revenue assurance for various programs
- Collaborating with cross-functional teams for marketing readiness and operational support
- Designing, launching, and managing product pricing and promotional projects
- Analyzing program performance and optimizing opportunities
ASSUMPTION: This role requires a high level of organization, cross-functional collaboration, and analytical skills to manage multiple marketing programs and ensure their success.
📋 Key Responsibilities
✅ Identify, evaluate, build consensus, and execute cross-functional solutions, marketing strategies, programs, and processes
✅ Develop innovative solutions to problems that position teams to meet and exceed targets
✅ Collaborate with cross-functional teams to ensure marketing readiness and ongoing operational support for residential programs, products, pricing, offers, and strategies
✅ Design, launch, and manage product pricing and promotional projects
✅ Analyze program performance and optimize opportunities
✅ Project manage initiatives end-to-end, keeping cross-functional teams updated on progress, key issues, and overall alignment of the plan
✅ Serve as a key liaison between marketing, sales, product development, customer care, operations, network, legal/regulatory, and IT
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 8+ years in Marketing, Marketing Operations, or Program Management, with 8+ years of experience in the telecommunications industry
Required Skills:
- Cross-functional leadership experience
- Strong organizational and tracking skills
- Ability to connect the dots across strategy, planning, execution, and results; agile marketing
- Process and detail orientation
- Strong written communication and public speaking/presentation skills
- Strong track record of establishing trusted relationships
Preferred Skills:
- Direct or sales support experience
ASSUMPTION: Given the industry-specific experience required, candidates with a background in telecommunications are likely to be more successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Operations Manager with 10+ years of experience in the telecommunications industry)
Benefits:
- Medical, Dental, Vision, and Life Insurance
- Employee Assistance Program
- 401K plan with company match
- Voluntary Benefits
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (on-site and remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 1,001-5,000 employees
Founded: 2022
Company Description:
- Brightspeed is an internet provider on a mission to bring more connectivity to America
- They believe that where you choose to call home shouldn't limit your options for fast, reliable internet
- Brightspeed is building the infrastructure to provide millions of homes with fast, reliable internet
Company Specialties:
- High-Speed Fiber and Fiber Broadband
Company Website: http://brightspeed.com
ASSUMPTION: Brightspeed is a relatively new company focused on expanding internet access in rural and suburban areas, with a strong emphasis on providing fast, reliable service.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role will report directly to the Senior Director of Marketing Operations
Work Arrangement: Hybrid (On-site and Remote) - Brightspeed prioritizes hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for their hybrid workforce. They invest in technology that enables their entire team to stay connected.
Growth Opportunities:
- As Brightspeed continues to grow, there may be opportunities for the Marketing Operations Manager to take on more responsibilities or move into a leadership role
- This role offers the chance to work on a wide range of marketing programs, providing diverse experience and the potential to develop new skills
ASSUMPTION: Given Brightspeed's rapid growth, there may be opportunities for career advancement as the company expands its services and customer base.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Vantage South End - East Tower in Charlotte, NC
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC, is a vibrant city with a growing tech industry and a diverse population
- The city offers a range of cultural attractions, including museums, theaters, and sports teams
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (on-site and remote). Brightspeed prioritizes work-life balance and offers flexible scheduling options.
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Cross-functional collaboration and communication skills
- Industry knowledge and understanding of marketing operations
- Alignment with Brightspeed's company culture and values
Application Tips:
- Highlight relevant experience in marketing operations, program management, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: Marketing Operations, Program Management, Cross-Functional Leadership, Marketing Strategy, Process Assurance, Product Pricing, Promotional Projects, Agile Marketing, Telecommunications Industry
ASSUMPTION: Brightspeed uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Being Real: Brightspeed values authenticity and encourages employees to bring their authentic selves to work
- Customer Obsessed: Brightspeed prioritizes providing an exceptional customer experience
- One Team: Brightspeed fosters a collaborative work environment and encourages cross-functional teamwork
Work Style:
- Agile: Brightspeed embraces an agile work environment, focusing on flexibility, adaptability, and continuous improvement
- Data-Driven: Brightspeed uses data to inform decision-making and drive results
- Inclusive: Brightspeed values diversity and fosters an inclusive work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a strong attention to detail and a knack for process improvement?
ASSUMPTION: Brightspeed values employees who are adaptable, collaborative, and data-driven, with a strong commitment to customer service.
⚠️ Potential Challenges
- Managing multiple marketing programs simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working in a fast-growing company may present challenges in terms of adapting to change and maintaining a high level of productivity
- Collaborating with cross-functional teams may require strong communication skills and the ability to navigate different perspectives and priorities
- Working in a hybrid environment may present challenges in terms of balancing on-site and remote work effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Program Manager: Both roles focus on managing marketing programs, but the Marketing Operations Manager role has a stronger emphasis on process assurance and cross-functional collaboration
- Telecommunications Industry vs. Other Industries: The telecommunications industry has unique challenges and regulations, requiring industry-specific knowledge and experience
- Mid-Senior Level Role vs. Entry-Level or Senior-Level Roles: This role offers a unique blend of strategic and tactical responsibilities, providing opportunities for growth and development
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, making it an attractive option for mid-career marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and implementing a new product launch campaign, including pricing strategy, promotional materials, and cross-functional team coordination
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Streamlining marketing processes to improve efficiency and reduce waste
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Operations Manager role at Brightspeed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Brightspeed support work-life balance for its employees, particularly in a hybrid work environment?
- What opportunities are there for professional development and growth within the marketing team?
- How does Brightspeed measure the success of its marketing programs, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions by reviewing the job description and researching Brightspeed's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
