Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Remote

🔹 Location: Remote (NORAM)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing marketing technical setups and automation tools to drive product adoption and activation
• Collaborating with cross-functional teams to optimize processes and improve performance
• Ensuring data accuracy and integrity through cleansing, enriching, and uploading prospect lists
• Building strong relationships with other departments to support cross-functional automations and lead routing

ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing automation tools. It also demands strong collaboration and communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Manage Remote’s marketing technical setups, including campaign building, workflow automation, data segmentation, form implementation, vendor ownership, and integration

✅ Manage marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData, etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation

✅ Manage leads sourced from different activities: events, content syndication, webinars, partnership, etc.

✅ Maintain critical data lists and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing

✅ Build strong relationships with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay, etc.) to support cross-functional automations, lead routing, and engagement

✅ Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement

✅ Document and maintain tech stack architecture, technical workflows, and critical business management changes

ASSUMPION: This role involves a high degree of technical complexity and requires a deep understanding of marketing automation tools, data management, and cross-functional team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing automation, operations, or a similar role

Required Skills:

• Proven experience with Salesforce, HubSpot, LeanData, and data enrichment tools
• Strong proficiency in marketing automation, email marketing, outreach, and product notifications
• Experience in lead enrichment, funnel building, and automated workflows
• Demonstrated strength in collaborating with cross-functional teams, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders

Preferred Skills:

• Experience with additional marketing automation tools or platforms
• Fluency in additional languages

ASSUMPION: Given the technical nature of this role, a strong background in marketing automation tools and data management is essential. Additionally, proven experience in cross-functional team collaboration is crucial for success in this position.

💰 Compensation & Benefits

Salary Range: $34,300 - $90,000 USD per year (Remote's compensation philosophy ensures fair, unbiased compensation and fair equity pay along with competitive benefits in all locations)

Benefits:

• Work from anywhere
• Flexible paid time off
• Flexible working hours (Remote is async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget and IT equipment
• Budget for local in-person social events or co-working spaces

Working Hours: Flexible, asynchronous work arrangement

ASSUMPION: Remote's compensation philosophy ensures fair, unbiased compensation and fair equity pay along with competitive benefits in all locations. The salary range provided is based on the role, experience level, and location, with the actual base pay for the successful candidate dependent upon various factors.

📌 Applicant Insights

🔍 Company Context

Industry: Remote is a global HR platform that helps companies hire, manage, and pay their entire team, enabling them to find and hire the best talent and build financial and personal freedom for employees.

Company Size: Remote has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2019, with a mission to create opportunity everywhere, empowering employers to find and hire the best talent and enabling individuals to build financial and personal freedom.

Company Description:

• Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom.
• Remote is a Global HR Platform that helps companies hire, manage, and pay their entire team — and more effectively compete in the modern global economy through our comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more.

Company Specialties:

• Remote Jobs
• PEO
• Hiring
• remote work
• global employment
• payroll
• EOR
• remote hiring
• Global Benefits
• Global Tax and Compliance Management
• international payroll
• IP Protection
• Automated payments
• human resource management
• contractor management
• owned entities
• visas and immigration,
• employee onboarding
• time off approvals
• employment documentation management
• incentives and expenses management
• salary calculation
• HRIS
• HRMS
• and Global Equity Management

Company Website: remote.com

ASSUMPTION: Remote's industry focus, company size, and mission provide a unique work environment with a strong emphasis on global talent acquisition, employee management, and compliance.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: Reports directly to the Manager, CRM & Lifecycle Marketing

Work Arrangement: Fully Remote (work from anywhere)

Growth Opportunities:

• Potential to grow into a senior or management role as the company expands and the team evolves
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to gain experience in a fast-paced, dynamic environment and learn from industry experts

ASSUMPTION: This role offers significant growth potential as the company continues to expand and the team evolves to meet its ambitious goals.

🌍 Location & Work Environment

Office Type: Fully Remote (work from anywhere)

Office Location(s): Remote (NORAM)

Geographic Context:

• Remote offers the opportunity to work from anywhere, providing flexibility and convenience for employees
• The company has a strong presence in North America, with additional offices and employees worldwide
• Remote's global workforce enables it to tap into diverse talent pools and provide a more inclusive work environment

Work Schedule: Flexible, asynchronous work arrangement (Remote is async)

ASSUMPTION: Remote's fully remote work environment offers unparalleled flexibility and convenience for employees, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Interview with recruiter
• Interview with future manager
• (Async) Take-home test
• Interview with team members
• Interview with executive
• Prior employment verification check and criminal record check
• Bar Raiser Interview

Key Assessment Areas:

• Technical proficiency in marketing automation tools and data management
• Cross-functional team collaboration and communication skills
• Problem-solving and analytical skills
• Adaptability and resilience in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and data management
• Demonstrate your strong collaboration and communication skills through clear and concise writing
• Showcase your problem-solving and analytical skills through relevant examples and achievements
• Prepare for behavioral interview questions that focus on your adaptability and resilience in a fast-paced, dynamic environment

ATS Keywords: Marketing automation, data management, cross-functional team collaboration, technical proficiency, marketing operations, campaign building, workflow automation, data segmentation, lead enrichment, funnel building, automated workflows

ASSUMPTION: Remote's interview process is designed to assess candidates' technical proficiency, collaboration and communication skills, problem-solving and analytical skills, and adaptability and resilience in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• LeanData
• Data enrichment tools
• Marketing automation tools (Appcues, Livestorm, Qualified, etc.)
• Revenue operations tools (Outreach, Zoominfo, Crunchbase, Clay, etc.)

ASSUMPTION: This role requires a strong proficiency in various marketing automation tools, data management, and revenue operations tools to effectively manage Remote's marketing technical setups and drive product adoption and activation.

👔 Cultural Fit Considerations

Company Values:

• Empower employees to do their best work
• Focus on impact, not hours
• Be inclusive and respectful
• Act with integrity and accountability
• Be transparent and honest

Work Style:

• Remote is an async company, prioritizing results over hours worked
• The company values flexibility, autonomy, and work-life balance
• Remote fosters a culture of collaboration, open communication, and continuous learning
• The work environment is dynamic, fast-paced, and driven by innovation and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on innovation and growth?
• Are you comfortable working independently and managing your time effectively in an async work arrangement?
• Do you have a proven track record of collaborating effectively with cross-functional teams and driving positive results for stakeholders?
• Are you committed to acting with integrity, accountability, and transparency in all aspects of your work?

ASSUMPTION: Remote's company values and work style require candidates who are adaptable, resilient, and committed to driving impact and results in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require working with complex technical concepts and tools, demanding a strong learning curve
• Remote's fast-paced, dynamic environment may present challenges in managing time and priorities effectively
• The fully remote work arrangement may require exceptional self-motivation and time management skills
• The role may involve collaborating with diverse teams across various time zones, presenting unique communication and coordination challenges

ASSUMPTION: While Remote offers unparalleled flexibility and convenience, the fully remote work arrangement and fast-paced, dynamic environment may present unique challenges that require exceptional adaptability and resilience.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role focuses more on cross-functional team collaboration, data management, and process optimization, while the Marketing Automation Specialist role is more focused on technical implementation and maintenance of marketing automation tools
• Industry-specific context: Remote's focus on global talent acquisition, employee management, and compliance makes this role unique within the industry
• Career path comparison: This role may serve as a stepping stone to senior or management roles as the company expands and the team evolves

ASSUMPTION: While this role shares similarities with other marketing operations and automation roles, its unique focus on global talent acquisition, employee management, and compliance, as well as its potential for growth and advancement, sets it apart within the industry.

📝 Sample Projects

• Developing and implementing a comprehensive data management strategy to improve lead quality and conversion rates
• Optimizing marketing automation workflows to drive increased engagement and adoption of Remote's products
• Collaborating with cross-functional teams to streamline lead routing and assignment processes, reducing complexity and improving efficiency

ASSUMPTION: These sample projects illustrate the technical complexity, cross-functional collaboration, and data management aspects of the Marketing Operations Manager role at Remote.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
• How does Remote support the professional development and growth of its employees, particularly in this role?
• Can you provide examples of how Remote fosters a culture of collaboration, open communication, and continuous learning?
• How does Remote ensure the security and compliance of employee and customer data in its global operations?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, professional development opportunities, company culture, data security and compliance, and performance measurement for the Marketing Operations Manager role at Remote.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools, data management, and cross-functional team collaboration
• Prepare for behavioral interview questions that focus on your adaptability, resilience, and problem-solving skills in a fast-paced, dynamic environment
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.