Marketing Operations Manager  

📌 Core Information 🔹 Job Title: Marketing Operations Manager 🔹 Company: TCP Software 🔹 Location: Belgrade, Serbia 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: April 17, 2025 🚀 Job Overview Key aspects of this role include: - Collaborating with cross-functional teams to optimize marketing and sales funnel efficiency - Managing and enhancing the Marketo instance for optimal usage across marketing and sales teams - Developing and maintaining best practices for lead lifecycle, attribution, lead scoring, and campaign management - Working closely with marketing and sales leadership to align on goals, SLAs, and future optimizations - Assisting in the evolution and integrity of the marketing technology stack - Driving marketing/sales funnel optimizations using tools like Leandata, ZoomInfo, Salesforce, and other relevant tools ASSUMPTION: This role requires a strong understanding of marketing operations, digital marketing processes, and the ability to balance creative and analytical thinking. 📋 Key Responsibilities ✅ Marketing Operations: - Manage and optimize the Marketo instance for marketing and sales teams - Develop and maintain best practices for lead lifecycle, attribution, lead scoring, and campaign management - Collaborate with marketing and sales leadership to align on goals, SLAs, and future optimizations - Work cross-functionally to build reports and dashboards for enhanced departmental reporting ✅ Marketing/Sales Funnel Optimization: - Drive marketing/sales funnel optimizations using tools like Leandata, ZoomInfo, Salesforce, and other relevant tools - Assist in the evolution and integrity of the marketing technology stack ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing and sales funnel efficiency. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3+ years of experience in marketing operations Required Skills: - Proven experience with Marketo, Salesforce, and BI tools (e.g., Tableau) - Hands-on knowledge of LeanData, Demandbase, and Google Marketing Suite (GA4, Tag Manager, LookerStudio) - Experience in analyzing business requirements and mapping them to technical flows - Strong understanding of digital marketing processes, including multi-channel marketing, campaign orchestration, real-time interaction, user journeys, and nurture workflows - Experience in implementing digital marketing automation, including data modeling, integrations, and Marketing tool configuration/customization - Experience with Salesforce, including reports, dashboards, campaigns, and in-depth knowledge of system architecture - Ability to balance right-brain creativity with left-brain analytical thinking - Growth mindset and ability to embrace constructive feedback about work - Native fluency in B2B SaaS technology marketing Preferred Skills: - Marketo and/or Salesforce certifications ASSUMPTION: A strong fit for this role requires a blend of marketing operations experience, digital marketing expertise, and a growth mindset to thrive in a dynamic, cross-functional environment. 💰 Compensation & Benefits Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for the role and location) Benefits: - Competitive salary based on experience - International working environment - Personalized benefits plan - 8 hours to volunteer and impact the community - Voluntary health insurance plan - The work/life setup you need to be successful - Opportunity to work with amazing talent in a fast-growing company Working Hours: Full-time (40 hours/week) with flexibility for the right candidate ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in a competitive market. 📌 Applicant Insights 🔍 Company Context Industry: Software Development (specifically, workforce management and employee scheduling solutions) Company Size: Medium (501-1,000 employees) Founded: 1988 (as TCP Software; Humanity acquired in 2020) Company Description: - TCP Software is a leading provider of flexible, mobile timekeeping and workforce management solutions, trusted by tens of thousands of customers and millions of users worldwide. - Humanity Scheduling, acquired by TCP in 2020, specializes in demand-driven employee scheduling solutions for various industries, including Healthcare, Hospitality, Retail, and Manufacturing. Company Specialties: - Employee Scheduling - Time Clock - HR Software - Mobile Time Clock App - Workforce Management Software - Leave Management - Intelligent Scheduling - Attendance - Partner Integrations - Workplace Communication - Task Management Company Website: Humanity Scheduling ASSUMPTION: TCP Software's acquisition of Humanity expanded its suite of time tracking and employee scheduling solutions, catering to a broader range of industries and customer needs. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: Reports directly to the Vice President of Demand and Marketing Operations Work Arrangement: On-site (Belgrade, Serbia) with potential remote flexibility for the right candidate Growth Opportunities: - Collaborate with cross-functional teams to drive marketing and sales funnel efficiency and optimization - Contribute to the evolution and integrity of the marketing technology stack - Gain exposure to various aspects of marketing operations, digital marketing, and cross-functional collaboration - Potential career progression into senior marketing operations or management roles ASSUMPTION: This role offers a unique opportunity to grow professionally by working closely with cross-functional teams and driving marketing and sales funnel efficiency in a dynamic, fast-growing company. 🌍 Location & Work Environment Office Type: On-site (Belgrade, Serbia) with potential remote flexibility for the right candidate Office Location(s): 11902 Burnet Rd, Austin, Texas, US (TCP Software's headquarters; Humanity's office is in Belgrade, Serbia) Geographic Context: - Belgrade, Serbia: The capital and largest city of Serbia, with a population of around 1.1 million people - Central and Eastern European time zone (CET, UTC+1) Work Schedule: - Full-time (40 hours/week) with flexibility for the right candidate - Potential for remote work arrangements, depending on the candidate's preferences and the company's assessment of their suitability for remote work ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and driving results in a growing company. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. Technical assessment (Marketo, Salesforce, and other relevant tools) 4. Final round interview with the marketing team and potential stakeholders 5. Background check and offer extension Key Assessment Areas: - Technical proficiency in Marketo, Salesforce, and other relevant tools - Understanding of digital marketing processes and marketing operations best practices - Ability to analyze business requirements and map them to technical flows - Strategic thinking and problem-solving skills - Cultural fit and alignment with TCP Software's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant marketing operations, digital marketing, and cross-functional collaboration experience - Include specific examples of your experience with Marketo, Salesforce, and other relevant tools - Prepare for technical assessments by brushing up on your skills and practicing with relevant exercises - Research TCP Software and Humanity Scheduling to demonstrate your understanding of the company and its products ATS Keywords: Marketing Operations, Marketo, Salesforce, BI Tools, Digital Marketing, Data Modeling, Integrations, Account-Based Marketing, Reporting, Dashboards, Process Optimization, Collaboration, Nurture Workflows, User Journeys ASSUMPTION: The application process is designed to assess your technical skills, strategic thinking, and cultural fit for the role and the company. 🛠️ Tools & Technologies - Marketo - Salesforce - BI Tools (e.g., Tableau) - LeanData - Demandbase - Google Marketing Suite (GA4, Tag Manager, LookerStudio) - Other relevant marketing and sales tools (e.g., Leandata, ZoomInfo) ASSUMPTION: The tools and technologies listed are essential for this role and are used to drive marketing and sales funnel efficiency, optimize spend, and enhance process and system efficiencies. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers first in all aspects of the business - Innovation: Embracing change and continuous improvement - Collaboration: Working together to achieve common goals - Integrity: Acting with honesty and ethical standards - Accountability: Taking responsibility for one's actions and their impact on the team and the company Work Style: - Dynamic and fast-paced work environment - Strong emphasis on collaboration, innovation, and driving results - Growth-oriented culture with a focus on continuous learning and development - Open and inclusive work environment that values diversity and encourages input from all team members Self-Assessment Questions: 1. How do you ensure that your marketing strategies align with TCP Software's customer-centric approach? 2. Describe a time when you drove innovation in a marketing operations role, and what was the outcome? 3. Can you provide an example of a successful collaboration with a cross-functional team to optimize marketing and sales funnel efficiency? 4. How do you approach continuous learning and development in a fast-paced, growth-oriented work environment? ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with cross-functional teams and alignment with TCP Software's values and work style. ⚠️ Potential Challenges 1. Language Barrier: While English is widely spoken in the workplace, there may be a language barrier for non-English speakers, as the company's primary language is English. 2. Time Zone Differences: Collaborating with teams in different time zones may present challenges in scheduling meetings and coordinating work. 3. Dynamic Work Environment: The fast-paced, growth-oriented work environment may require adaptability and the ability to manage multiple priorities and tight deadlines. 4. Technical Skills Requirements: The role requires a strong understanding of various marketing and sales tools, which may present a learning curve for candidates without extensive experience in these areas. ASSUMPTION: These challenges can be mitigated by effective communication, time management, adaptability, and a willingness to learn and grow in a dynamic work environment. 📈 Similar Roles Comparison 1. Marketing Operations Manager vs. Marketing Automation Specialist: - Marketing Operations Manager focuses on cross-functional collaboration, process optimization, and driving marketing and sales funnel efficiency, while Marketing Automation Specialist focuses on implementing and managing marketing automation tools and workflows. - Marketing Operations Manager requires a broader understanding of marketing operations, digital marketing processes, and cross-functional collaboration, while Marketing Automation Specialist requires deep expertise in marketing automation tools and workflows. 2. Industry-specific context: Marketing Operations Manager roles in the Software Development industry may require additional knowledge of marketing automation tools, customer relationship management (CRM) software, and other relevant technologies specific to the industry. 3. Career path comparison: Marketing Operations Manager roles can lead to senior marketing operations or management positions, while Marketing Automation Specialist roles may lead to specialized marketing automation or technical roles. ASSUMPTION: Understanding the differences between similar roles and the industry-specific context is crucial for applicants to tailor their applications and expectations accordingly. 📝 Sample Projects 1. Marketo Instance Optimization: Develop and implement best practices for Marketo usage across marketing and sales teams, including lead development, nurture, and email marketing. 2. Lead Lifecycle Management: Collaborate with marketing and sales leadership to establish goals, SLAs, and future optimizations for the lead to deal process, ensuring alignment on a regular cadence. 3. Marketing Technology Stack Evolution: Assist in driving the evolution and integrity of the marketing technology stack by removing manual processes and steps to make the team work efficiently. ASSUMPTION: These sample projects illustrate the cross-functional collaboration, process optimization, and strategic thinking required for success in this role. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Company Culture: What is the company's work style, and how does the marketing team collaborate with other departments? 4. Growth Opportunities: What opportunities are there for professional development and career growth within the marketing operations team and the company as a whole? 5. Work/Life Balance: How does the company support work/life balance, and what flexibility is available for remote work arrangements? ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about your fit for the position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: TCP Software Careers 2. Tailor your resume and cover letter to highlight relevant marketing operations, digital marketing, and cross-functional collaboration experience 3. Prepare for technical assessments by brushing up on your skills and practicing with relevant exercises 4. Research TCP Software and Humanity Scheduling to demonstrate your understanding of the company and its products 5. Follow up with the hiring manager one week after your application submission to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for a Marketing Operations Manager position at TCP Software, focusing on marketing and sales funnel optimization, Marketo instance management, and cross-functional collaboration. The role requires a strong understanding of marketing operations, digital marketing processes, and the ability to balance right-brain creativity with left-brain analytical thinking. The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in a competitive market.