🔹 Job Title: Marketing Operations Manager
🔹 Company: Avid
🔹 Location: Remote - Poland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of technical proficiency in Marketo and Salesforce, as well as strong analytical and process improvement skills.
✅ Marketo Administration: Serve as the primary administrator for Marketo, overseeing configuration, performance, and scalability. Ensure seamless integration with Salesforce, maintaining accurate data flow for lead lifecycle tracking. Manage platform updates, compliance standards, and technical troubleshooting.
✅ Campaign Execution & ABM Strategy: Plan, build, and execute multi-channel campaigns in Marketo, including email automation, lead nurturing, and audience segmentation. Support ABM marketing initiatives by designing targeted engagement programs that align with broader business objectives.
✅ API Integrations: Develop and maintain API integrations between Marketo, Salesforce, and other marketing technologies to improve data accuracy and workflow automation. Work cross-functionally to troubleshoot issues and enhance system connectivity.
✅ Data Management: Implement sophisticated audience segmentation strategies within Marketo to accurately target ABM segments. Maintain data hygiene, compliance with privacy regulations, and ensure that list segmentation aligns with campaign strategies for email personalization and engagement tracking.
✅ Email Automation: Oversee email automation workflows, ensuring dynamic content, personalized messaging, and A/B testing for improved performance. Manage email deliverability, list segmentation, and engagement tracking to maximize open and click-through rates.
✅ Reporting: Ensure accurate data flow between Marketo and Salesforce to maintain list segmentation, reporting integrity, and lead scoring. Maintain dashboards that track ABM campaign effectiveness, lead conversions, and revenue impact from marketing initiatives.
✅ Process Improvement: Identify opportunities to streamline workflows, reduce manual tasks, and enhance campaign efficiency using Marketo automation. Optimize lead routing, scoring models, and audience segmentation processes for improved ABM targeting.
✅ Collaboration: Partner with marketing, sales, and IT teams to align strategies and ensure smooth operational execution. Provide Marketo training and ongoing support for marketing personnel to enhance their understanding of the platform's capabilities.
ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in marketing operations, with a strong focus on Marketo administration and automation
Required Skills:
Preferred Skills:
ASSUMPTION: Fluency in English is required for this role, as it is a remote position for a global company.
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on experience and other factors.
Industry: Avid operates in the software development industry, focusing on technology, media, and entertainment. The company is known for its innovative tools and collaborative platforms that inspire and spark joy for creators worldwide.
Company Size: Avid is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Avid was founded in 1987 and has since grown to become a leading provider of digital audio and video solutions for the media and entertainment industry.
Company Description:
Company Specialties:
Company Website: http://avid.com
ASSUMPTION: Avid's diverse range of specialties reflects its commitment to supporting various aspects of the media and entertainment industry.
Career Level: This role is at the senior level, requiring extensive experience and expertise in marketing operations, Marketo, and Salesforce
Reporting Structure: The Marketing Operations Manager will report directly to the Senior Director of Marketing Operations and work closely with marketing, sales, and IT teams
Work Arrangement: This is a remote position with flexible hours, allowing for a better work-life balance and the ability to work from anywhere in Poland
Growth Opportunities:
ASSUMPTION: Avid's commitment to employee growth and development is reflected in its provision of resources and opportunities for professional advancement.
Office Type: Remote work environment, with no physical office required for this role
Office Location(s): N/A (remote work only)
Geographic Context:
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide applicants with the opportunity to balance their personal and professional lives more effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketo, Salesforce, email automation, campaign management, ABM segmentation, data management, reporting, process improvement, collaboration, analytical skills
ASSUMPTION: Avid's hiring process is designed to assess the technical skills and cultural fit of candidates, ensuring they are well-suited for the role and the company's values.
ASSUMPTION: The tools and technologies listed are commonly used in marketing operations roles and may vary depending on the specific needs of the company and the role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Avid's company values and work style emphasize the importance of innovation, collaboration, and a strong customer focus, which are essential for success in this role.
ASSUMPTION: The potential challenges listed are common to marketing operations roles and may vary depending on the specific needs of the company and the role.
ASSUMPTION: Avid's unique focus on the media and entertainment industry provides applicants with the opportunity to work on high-impact projects and collaborate with industry leaders.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Operations Manager may be responsible for in this role.
ASSUMPTION: The key questions listed are designed to provide applicants with a better understanding of the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.