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Marketing Operations Manager

Checkr
Full-time
On-site
Denver, Colorado, United States
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Manager

πŸ”Ή Company: Checkr

πŸ”Ή Location: Denver, Colorado, United States

πŸ”Ή Job Type: Full-time, Hybrid (2-3 days in-office per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: 5+ years

πŸ”Ή Remote Status: Hybrid (with hub locations in Denver, CO; San Francisco, CA; and Santiago, Chile)

πŸš€ Job Overview

Key aspects of this role include:

  • Scaling marketing strategy and driving operational initiatives
  • Streamlining processes, reporting on performance, and providing insights
  • Collaborating with marketing to optimize demand and increase efficiency
  • Working with revenue analytics and business systems teams to implement infrastructure

ASSUMPTION: This role requires a balance of operational, analytical, and collaborative skills to drive marketing strategy and improve processes.

πŸ“‹ Key Responsibilities

βœ… Drive initiatives to completion while continually assessing and improving processes

βœ… Solve key operational challenges, such as attribution, lead routing, and data accuracy

βœ… Oversee campaign processes, including lead handoff and reporting

βœ… Analyze campaign effectiveness and provide recommendations for optimization

βœ… Collaborate with management to increase visibility of team metrics and improve lead quality

βœ… Work with revenue analytics and business systems teams to design and implement infrastructure

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis to optimize marketing operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing operations experience in a B2B or B2C environment

Required Skills:

  • Deep understanding of marketing and sales funnel, and lead management best practices
  • Strong analytical and modeling skills, with experience in reporting and SQL (a plus)
  • Excellent organizational and project management skills
  • Proficient in Salesforce and marketing automation (Marketo)
  • Ability to manage multiple projects in a fast-paced environment

Preferred Skills:

  • Experience with data augmentation, lead routing, database segmentation, and lead scoring
  • Familiarity with data-driven decision-making and A/B testing

ASSUMPTION: Candidates should have a strong foundation in marketing operations and be comfortable working with data to drive strategic decisions.

πŸ’° Compensation & Benefits

Salary Range: $133,000 to $156,000 per year (for Denver, CO)

Benefits:

  • Learning and development allowance
  • Competitive cash and equity compensation
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
  • Home office stipend

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in-office per week)

ASSUMPTION: The salary range is based on the company's compensation philosophy and geographic cost of labor. Benefits are competitive and designed to support employee well-being and growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Checkr operates in the software development industry, focusing on background screening and HR technology.

Company Size: Checkr has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Checkr was established in 2014 and has since grown to become a leading provider of background screening services.

Company Description:

  • Checkr is committed to building a fairer future by designing technology to create opportunities for all.
  • The company powers people infrastructure for the future of work, using artificial intelligence and machine learning to make background checks faster, easier, and more compliant.
  • Checkr's advanced screening technology helps companies understand the changing workforce, bring transparency and fairness to hiring, and ultimately build a better future for workers.

Company Specialties:

  • Background screening
  • Motor Vehicle Reports
  • Criminal Searches
  • API
  • FCRA Compliance
  • Artificial Intelligence
  • Machine Learning
  • HR Technology

Company Website: checkr.com

ASSUMPTION: Checkr's mission and values focus on fairness, transparency, and creating opportunities for all, which should resonate with candidates who align with these principles.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level, requiring a balance of operational experience and strategic thinking.

Reporting Structure: The Marketing Operations Manager will report directly to the Revenue Operations Manager and collaborate closely with the marketing team.

Work Arrangement: The role follows a hybrid work arrangement, with 2-3 days in the office per week. Hub locations include Denver, CO; San Francisco, CA; and Santiago, Chile.

Growth Opportunities:

  • Potential to advance within the revenue operations team or explore other roles within Checkr as the company grows.
  • Opportunity to work on high-impact projects and drive meaningful change in marketing operations.
  • Access to learning and development resources to support professional growth.

ASSUMPTION: The role offers opportunities for career advancement and professional development within Checkr's growing organization.

🌍 Location & Work Environment

Office Type: Checkr's offices are designed to be collaborative and comfortable, with ample amenities to support employee productivity and well-being.

Office Location(s): Denver, CO; San Francisco, CA; and Santiago, Chile

Geographic Context:

  • Denver, CO: Known for its outdoor lifestyle, vibrant culture, and growing tech industry.
  • San Francisco, CA: A global tech hub with a diverse economy and rich cultural scene.
  • Santiago, Chile: A bustling city with a strong economy, rich history, and vibrant arts scene.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in-office per week).

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work styles and preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • On-site or virtual interview with the team
  • Final interview with the Revenue Operations Manager

Key Assessment Areas:

  • Operational and analytical skills
  • Collaboration and communication abilities
  • Problem-solving and strategic thinking
  • Cultural fit and alignment with Checkr's values

Application Tips:

  • Highlight relevant marketing operations experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and analytical skills.

ATS Keywords: Marketing Operations, Campaign Management, Lead Management, Data Analysis, Salesforce, Marketo, SQL, Process Improvement, Attribution, Lead Routing, Database Segmentation, Lead Scoring

ASSUMPTION: The application process will focus on assessing candidates' operational and analytical skills, as well as their cultural fit with Checkr's values and mission.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo
  • SQL
  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Transparency
  • Fairness
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Data-driven and analytical
  • Fast-paced and adaptable
  • Collaborative and communicative
  • Results-oriented and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively and communicating effectively with cross-functional teams?
  • Do you have a proven track record of driving results and improving processes?

ASSUMPTION: Candidates who align with Checkr's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Working with large datasets and complex marketing tools
  • Collaborating effectively with cross-functional teams and stakeholders
  • Adapting to changes in processes and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Manager, this role focuses more on operational and analytical aspects, with less emphasis on strategic planning and campaign execution.
  • Unlike a Marketing Data Analyst, this role requires a broader understanding of marketing operations and a stronger focus on process improvement and stakeholder management.
  • In terms of career path, this role can lead to advancement within revenue operations or exploration of other roles within Checkr as the company grows.

ASSUMPTION: Understanding the differences between similar roles can help candidates determine if this position is the right fit for their career goals and skillset.

πŸ“ Sample Projects

  • Optimizing lead routing and follow-up processes to improve conversion rates
  • Analyzing campaign performance data to identify trends and opportunities for improvement
  • Collaborating with the marketing team to automate campaign processes and scale demand

ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Operations Manager might work on, focusing on data-driven decision-making and process improvement.

❓ Key Questions to Ask During Interview

  • Can you describe a time when you identified a process inefficiency and implemented a solution to improve it?
  • How do you approach collaborating with cross-functional teams to drive marketing strategy and execution?
  • What steps do you take to ensure data accuracy and integrity in your analysis?
  • How do you stay up-to-date with industry trends and best practices in marketing operations?
  • What is your approach to working with stakeholders to manage expectations and drive results?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about pursuing the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Checkr's careers page
  • Tailor your resume to highlight relevant marketing operations experience and skills
  • Write a cover letter explaining your interest in the role and how your background makes you a strong fit
  • Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and analytical skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.