Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: MoeGo

🔹 Location: Los Angeles, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing and managing marketing processes, technology stack, and data analytics within a B2B SaaS environment
• Conducting top-of-funnel analysis, Salesforce reporting, and managing key aspects of the marketing technology infrastructure
• Collaborating with cross-functional teams to create accurate demand projections, monitor campaign outcomes, and manage marketing budgets
• Ensuring marketing strategies are data-driven, efficient, and aligned with business objectives

ASSUMPTION: This role requires a strong understanding of marketing operations, data analysis, and marketing technology to drive go-to-market success at MoeGo.

📋 Key Responsibilities

✅ Generate and analyze reports from Salesforce to monitor and optimize top-of-funnel activities, providing insights into lead generation and conversion metrics from top of funnel down.

✅ Oversee the marketing tech stack, including customer communication platforms, chat systems, and attribution tools, ensuring seamless integration and functionality.

✅ Design and manage key customer journeys, including the creation and optimization of landing pages, forms, and gated content to enhance lead capture and nurturing.

✅ Assist stakeholders in executing campaigns from start to finish, including list management, audience segmentation, attribution tracking, and performance analysis.

✅ Conduct thorough analyses of marketing data to inform strategy, optimize campaign performance, and lead weekly stakeholder alignment meetings.

✅ Contribute to planning and forecasting efforts by partnering with marketing, sales, and finance teams to create accurate demand projections, monitor campaign outcomes, and manage marketing budgets.

✅ Identify and implement improvements in marketing processes to increase efficiency and effectiveness across campaigns and channels.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work collaboratively with various teams to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing operations within a B2B SaaS environment

Required Skills:

• Strong experience with Salesforce reporting and analytics
• Proven ability to manage and optimize marketing technologies
• Demonstrated ability to conduct top-of-funnel analysis, pacing, and reporting
• Experience in creating and managing customer journeys through landing pages, forms, and gated content
• Excellent project management abilities with a focus on process optimization and efficiency
• Proven experience with Hubspot for CRM and Salesforce as source of truth

Preferred Skills:

• Experience with enrichment tools like Clay or AmpleMarket
• Experience with sales cadence tools like Outreach
• Experience with email marketing tools
• Experience with Asana for project management

ASSUMPTION: Candidates with experience in the pet care industry or B2B SaaS environment may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Operations Manager with 5-10 years of experience in a B2B SaaS environment)

Benefits:

• Flexible benefit plans for employees and their family members at no cost to the employees
• 401(k) matching

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (MoeGo is a growing startup with a close-knit team and a dynamic work environment)

Founded: 2019 (MoeGo was founded with a mission to transform the future of pet care business)

Company Description:

• MoeGo is on a mission to transform the future of pet care business, from small-business groomers to franchise doggie hotels
• The dedicated entrepreneurs behind these businesses keep our beloved pets happy and healthy, and MoeGo aims to provide them with comprehensive technology solutions
• MoeGo's marketing team is focused on driving growth through engaged communities and happy customers, powered by resilient teams

Company Specialties:

• Pet care technology solutions
• B2B SaaS marketing
• Customer-centric marketing strategies

Company Website: moego.pet

ASSUMPTION: MoeGo's focus on customer-centric marketing and pet care technology makes it an attractive opportunity for candidates passionate about pets and technology.

📊 Role Analysis

Career Level: Mid-level (This role is suited for an experienced marketing operations professional looking to make a significant impact on a growing company)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including marketing, sales, and finance

Work Arrangement: Remote OK (MoeGo offers flexible work arrangements, including remote work options)

Growth Opportunities:

• As MoeGo continues to grow, there will be opportunities for the Marketing Operations Manager to take on more responsibilities and advance their career
• This role provides exposure to executive leadership and the opportunity to influence go-to-market strategy
• MoeGo values internal promotions and offers opportunities for professional development

ASSUMPTION: This role offers significant growth potential as MoeGo continues to expand its reach in the pet care industry.

🌍 Location & Work Environment

Office Type: Hybrid (MoeGo has an office in Los Angeles, California, but also offers remote work options)

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is a vibrant city with a diverse population and a thriving tech industry
• The city offers a mix of urban and suburban living options, with plenty of opportunities for outdoor activities and cultural experiences
• MoeGo's office is centrally located, making it easily accessible for employees who choose to work on-site

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: MoeGo's hybrid work environment offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the option to collaborate in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the VP of Marketing
• Final interview with the CEO

Key Assessment Areas:

• Technical skills in marketing operations, data analysis, and marketing technology
• Problem-solving abilities and process optimization mindset
• Collaboration and communication skills
• Alignment with MoeGo's mission and company culture

Application Tips:

• Highlight relevant experience in marketing operations and data analysis
• Include specific examples of process optimization and campaign management successes
• Tailor your resume and cover letter to emphasize your fit with MoeGo's mission and company culture

ATS Keywords: Marketing Operations, Salesforce Reporting, Data Analysis, Campaign Management, Process Optimization, Project Management, Customer Journeys, Marketing Technology Management, Audience Segmentation, Performance Analysis, Demand Projections, Lead Generation, Conversion Metrics, Attribution Tracking, CRM Management, Email Marketing

ASSUMPTION: MoeGo's interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• Marketing automation tools (e.g., Marketo, Pardot)
• Customer communication platforms (e.g., Intercom, Drift)
• Attribution tools (e.g., Bizible, BrightFunnel)

ASSUMPTION: The Marketing Operations Manager will be expected to have experience with and be comfortable using a variety of marketing technologies to optimize processes and drive results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Resilience
• Innovation
• Collaboration
• Integrity

Work Style:

• Data-driven decision making
• Process-oriented mindset
• Strong attention to detail
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-informed decision making?
• Are you comfortable managing multiple projects and prioritizing tasks based on business needs?
• Do you thrive in a collaborative, dynamic work environment and enjoy working with cross-functional teams?

ASSUMPTION: MoeGo values candidates who are passionate about pets, customer-centric marketing, and driving growth through engaged communities and happy customers.

⚠️ Potential Challenges

• Managing a high volume of data and ensuring accurate reporting
• Balancing multiple projects and priorities in a fast-paced, growing startup environment
• Collaborating effectively with cross-functional teams to drive alignment and results
• Adapting to changes in the marketing technology landscape and staying up-to-date with best practices

ASSUMPTION: The Marketing Operations Manager will need to be proactive, organized, and adaptable to overcome these challenges and drive success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position has a strong focus on driving go-to-market success and influencing business strategy
• MoeGo's unique focus on the pet care industry and customer-centric marketing sets it apart from other B2B SaaS companies
• This role offers significant growth potential as MoeGo continues to expand its reach in the pet care industry

ASSUMPTION: Candidates should consider how their experience and skills align with MoeGo's unique focus on the pet care industry and customer-centric marketing when evaluating this opportunity.

📝 Sample Projects

• Optimizing lead capture and nurturing processes through landing pages, forms, and gated content
• Implementing a new marketing automation platform to streamline campaign management and improve performance
• Conducting a comprehensive analysis of marketing data to inform strategy and optimize campaign performance

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, but the specific projects will vary depending on MoeGo's current priorities and the Marketing Operations Manager's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role and how it might evolve as MoeGo continues to grow?
• How does MoeGo support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does MoeGo measure the success of its marketing efforts, and how can this role contribute to improving those metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about whether this opportunity is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing operations, data analysis, and campaign management
• Prepare examples of your process optimization and campaign management successes to discuss during the interview
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.