📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Pendo
🔹 Location: Raleigh, NC (Primary), New York, NY, San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Driving impactful campaigns across multiple channels to fuel revenue growth and enhance customer experiences.
- Analyzing campaign performance and optimizing strategies using data-driven insights.
- Leveraging advanced Marketo expertise to build and execute sophisticated campaigns and automations.
- Streamlining marketing operations processes and ensuring data integrity.
- Collaborating with cross-functional teams to innovate and improve campaign performance.
ASSUMPTION: This role requires a high level of proficiency in Marketo and a strong analytical mindset. It's ideal for a strategic thinker with a creative approach to campaign optimization.
📋 Key Responsibilities
✅ Design and execute multi-channel campaigns that drive revenue and engagement across the entire customer journey.
✅ Analyze campaign performance, generate insightful reports, and refine strategies to enhance the prospect/customer experience.
✅ Contribute as a key team member delivering end-to-end campaign execution within Marketo, from initial request and planning to quality assurance and launch.
✅ Develop and maintain comprehensive documentation for marketing operations processes, identifying opportunities for efficiency and improvement.
✅ Ensure data integrity and compliance with GDPR and other data privacy regulations.
✅ Partner with cross-functional teams, contribute to strategic planning, and drive A/B testing initiatives to optimize campaign performance.
ASSUMPTION: This role requires a strong focus on data analysis and process improvement, as well as excellent communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience.
Experience: 3-5 years of experience in marketing operations, creating campaigns and driving measurable results within a B2B environment.
Required Skills:
- Proven Marketo expertise with advanced programming and smart campaigns.
- Strong analytical mindset and ability to develop and execute data-driven strategies.
- Exceptional written and verbal communication skills.
- Adaptable and resourceful with a strong sense of ownership.
- Curious and creative, with a desire to incorporate new technologies into workflows.
- Team player with a collaborative and positive attitude.
Preferred Skills:
- Experience with Salesforce, 6Sense, Qualified, and other B2B marketing software tools.
ASSUMPTION: Candidates with a proven track record in B2B marketing operations and advanced Marketo skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,700 - $123,200 USD (varies by location)
Benefits:
- Competitive salary and benefits package
- Growth opportunities in a rapidly growing company
- Collaborative culture with a positive work environment
Working Hours: Full-time (40 hours/week) with flexible hours and remote work possibilities
ASSUMPTION: The salary range is competitive for the size and industry of the company, and may vary based on location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Product Experience Platforms
Company Size: Medium (501-1,000 employees) - Offers a dynamic and collaborative work environment with ample growth opportunities.
Founded: 2013 - Pendo has been growing rapidly since its founding and has established itself as a leader in its industry.
Company Description:
- Pendo's mission is to elevate the world’s experience with software.
- Pendo's product experience platform allows companies to make product intelligence actionable with speed and scale.
- Pendo aims to support the success of product and digital leaders through various initiatives, including Mind the Product and customer communities, sponsored events, and podcasts.
Company Specialties:
- SaaS Analytics
- Product Management Tools
- Big Data
- In-Application Messaging and Guides
- Product Success
- Onboarding
- Product Analytics
- NPS
- User onboarding
- In-Application Survey and Polls
- and Product Engagement
Company Website: http://www.pendo.io
ASSUMPTION: Pendo's focus on product experience and customer engagement makes it an attractive employer for marketing professionals seeking to make a significant impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Director of Marketing Operations
Work Arrangement: Primarily on-site, with potential for hybrid or remote work arrangements
Growth Opportunities:
- Advancement within the marketing department as the company grows
- Expansion into other areas of the business, such as product management or customer success
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity
Office Location(s): Raleigh, NC (Primary), New York, NY, San Francisco, CA
Geographic Context:
- Raleigh, NC: A vibrant, growing city with a strong tech industry and a high quality of life
- New York, NY: A global hub for business, finance, and culture, offering unparalleled opportunities for professional growth and networking
- San Francisco, CA: A major tech hub with a diverse and dynamic culture, offering a high cost of living and competitive job market
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work possibilities
ASSUMPTION: The location of this role offers candidates the opportunity to live and work in dynamic, culturally rich cities with thriving tech industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Marketing Operations
Key Assessment Areas:
- Marketo expertise and campaign strategy
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and process improvement mindset
Application Tips:
- Highlight specific Marketo campaigns and results from your previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of data-driven decisions and campaign optimizations you've implemented
- Research Pendo's products and mission to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Marketing Operations, Campaign Execution, Marketo, Data Analysis, Process Improvement, Data Integrity, Collaboration, A/B Testing, Communication, Strategic Thinking, Creativity, Adaptability, Resourcefulness, Teamwork, B2B Marketing, Technology Integration
ASSUMPTION: Pendo's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on data-driven decision-making and campaign optimization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6Sense
- Qualified
- Other B2B marketing software tools
ASSUMPTION: Proficiency in Marketo is essential for this role, while experience with other B2B marketing software tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Elevate the world's experience with software
- Focus on customer success and engagement
- Collaborate and innovate to drive results
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and resourceful
- Creative and curious
Self-Assessment Questions:
- How do you approach optimizing campaigns based on data analysis?
- Can you describe a time when you improved a marketing process or workflow?
- How do you stay up-to-date with the latest trends and technologies in marketing operations?
ASSUMPTION: Pendo values candidates who are passionate about elevating the customer experience, data-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in marketing operations and technology
- Balancing data-driven decision-making with creative and innovative approaches
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and resourceful marketing operations professional with strong communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other marketing operations roles, this position requires a high level of Marketo expertise and a strong focus on data-driven decision-making
- Pendo's focus on product experience and customer engagement sets it apart from other software development companies
- Career paths within Pendo may vary depending on the individual's skills, interests, and the company's growth and expansion
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user engagement and retention
- Analyzing campaign performance data to optimize strategies and improve ROI
- Streamlining marketing operations processes to enhance efficiency and collaboration
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the marketing operations manager role at Pendo.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Pendo support the professional development and growth of its marketing operations team members?
- What are the most challenging aspects of working in marketing operations at Pendo, and how do you approach them?
- How does Pendo measure the success of its marketing campaigns, and how do you use that data to inform your strategies?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on Marketo campaigns and data-driven decision-making
- Prepare examples of campaign optimizations and data analysis to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
