📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: EX.CO
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Acting as the operational backbone of the marketing team, driving efficiency and smooth execution
- Managing HubSpot workflows, email campaigns, and CRM data integrity
- Overseeing image needs, website updates, and blog post publication
- Supporting end-to-end event execution and award submission processes
- Identifying and implementing process improvements to streamline workflows
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be proactive, solutions-oriented, and able to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Act as the operational backbone of the marketing team, removing roadblocks, and enabling functions to ensure smooth execution
✅ Set up and manage email workflows, employee advocacy campaigns, and newsletters with proper UTM tracking
✅ Execute updates across HubSpot and ensure CRM data integrity for accurate segmentation and personalization
✅ Oversee all image needs and formatting across campaigns, blog posts, awards, and other marketing content
✅ Manage website updates in WordPress, including case studies, press pages, award wins, partner logos, and more
✅ Build and publish blog posts and landing pages for content and events in HubSpot, including internal linking and glossary integration
✅ Support end-to-end event execution, from venue sourcing and planning decks to swag logistics, reservations, and post-event ROI analysis
✅ Own the full award submission process: entry forms, payments, receipt tracking, trophy coordination, and logo licensing
✅ Track invoices, upload receipts, and help manage the marketing budget tracker (freelancers, events, vendors)
✅ Manage calendar invites and timelines for newsletters, campaign deadlines, reports, and events
✅ Build slides and compile updates for monthly reporting and executive visibility
✅ Identify and implement process improvements to streamline recurring workflows
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work collaboratively with various teams to ensure marketing campaigns and projects are executed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in marketing operations, campaign execution, or digital marketing support
Required Skills:
- Proficient in HubSpot (landing pages, email workflows, blogs, forms, and basic HTML/CSS)
- Proficient in WordPress (content updates, formatting, image sizing)
- Hands-on experience with Canva or similar tools for fast-turn creative asset development
- Excellent organizational and multitasking skills
- Clear communicator and dependable problem-solver
Preferred Skills:
- Experience with CRM segmentation, budget tracking, vendor coordination, or managing award submissions
ASSUMPTION: Candidates with experience in marketing operations or digital marketing support are preferred. Proficiency in HubSpot and WordPress is essential for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 per year (New York, NY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on market research for similar roles in New York, NY. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. EX.CO is the world's leading online video platform (OVP) empowering publishers to own their video strategy for maximum yield.
Company Size: 51-200 employees. As a mid-sized company, EX.CO offers a collaborative work environment with opportunities for growth and impact.
Founded: 2012. EX.CO began with a bold vision to empower media owners with smarter video technology that drives real revenue.
Company Description:
- EX.CO offers AI-powered solutions across the video ecosystem, including an all-in-one online video platform for content management, monetization, and contextual video recommendations, plus a cutting-edge ad server built for CTV and DOOH, fueled by advanced machine learning.
- The company is trusted by leading media groups, including Advance Local, Gannett, The Arena Group, Hearst Newspapers, and News Corp, helping them engage audiences and grow revenue at scale.
- Backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures, EX.CO's global team is united by a shared drive to shape the future of video.
Company Specialties:
- Video technology
- Online video platform
- Monetization
- Video content
- Publisher platform
Company Website: ex.co
ASSUMPTION: EX.CO's focus on video technology and empowering publishers make it an attractive choice for candidates interested in the digital media and technology sectors.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Operations Manager will report directly to the Marketing Director and work closely with various marketing teams, including content, design, paid media, and events.
Work Arrangement: Fully remote, with flexible hours and the opportunity to work from EX.CO's offices in New York, New York; Tel Aviv, Israel; or London, England.
Growth Opportunities:
- Expanding the role's responsibilities based on performance and the team's needs
- Cross-functional collaboration with other departments, such as sales, product, or customer success
- Professional development opportunities, including training, workshops, and mentorship programs
ASSUMPTION: This role offers opportunities for career growth and development within EX.CO's fast-paced and collaborative work environment.
🌍 Location & Work Environment
Office Type: EX.CO offers a hybrid work environment, with offices in New York, New York; Tel Aviv, Israel; and London, England. However, this role is fully remote and can be performed from anywhere in the United States.
Office Location(s): New York, New York; Tel Aviv, Israel; London, England
Geographic Context:
- The United States offers a large talent pool and diverse market for EX.CO's video technology solutions.
- Working remotely provides flexibility and the opportunity to live and work from various locations within the United States.
- The United States is home to many of EX.CO's clients and partners, enabling the Marketing Operations Manager to engage with stakeholders directly.
Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely
ASSUMPTION: The fully remote work arrangement for this role allows for a better work-life balance and the opportunity to live and work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study presentation to evaluate problem-solving skills and HubSpot proficiency
- Final interview with the Marketing Director and other team members to discuss the role's responsibilities, team dynamics, and career growth opportunities
Key Assessment Areas:
- Problem-solving skills and ability to work collaboratively with various teams
- HubSpot proficiency and understanding of marketing operations best practices
- Attention to detail and organizational skills
- Cultural fit and alignment with EX.CO's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience, HubSpot proficiency, and relevant skills
- Prepare for the technical assessment or case study presentation by researching EX.CO's products and services and familiarizing yourself with HubSpot's features
- During the final interview, ask thoughtful questions about the role's responsibilities, team dynamics, and career growth opportunities to demonstrate your interest and engagement
ATS Keywords: Marketing Operations, Campaign Execution, Digital Marketing Support, HubSpot, WordPress, Canva, Organizational Skills, Multitasking, Problem-Solving, Communication, Process Improvement, Budget Tracking, Vendor Coordination, Award Submissions
ASSUMPTION: EX.CO's interview process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their marketing operations experience and provide examples of their work.
🛠️ Tools & Technologies
- HubSpot (email workflows, landing pages, blogs, forms, and basic HTML/CSS)
- WordPress (content updates, formatting, image sizing)
- Canva (creative asset development)
- Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets)
- Asana or Trello (project management)
ASSUMPTION: The Marketing Operations Manager will be expected to have proficiency in HubSpot, WordPress, and Canva, as well as familiarity with Google Workspace and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience managing multiple projects and deadlines simultaneously?
- Are you open to learning new tools and technologies as needed?
ASSUMPTION: EX.CO values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Applicants should be prepared to discuss their alignment with these values and their comfort with EX.CO's work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working with various teams and stakeholders, necessitating strong communication and collaboration skills
- Keeping up with the fast-paced nature of the marketing industry and EX.CO's growth, requiring adaptability and a willingness to learn
- Ensuring data integrity and accuracy across multiple platforms, demanding attention to detail and data-driven decision-making
ASSUMPTION: The Marketing Operations Manager will face challenges related to managing multiple projects, working with various teams, and keeping up with the fast-paced nature of the marketing industry. Strong organizational skills, communication, and adaptability will be essential for success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong focus on HubSpot workflows, CRM data integrity, and event execution
- EX.CO's focus on video technology and publisher platforms sets this role apart from similar positions in other industries
- Career growth opportunities within EX.CO may differ from those in larger enterprises, offering more rapid advancement and increased responsibility
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries. Candidates should research EX.CO's products and services and consider how their skills and experience align with the company's focus on video technology and publisher platforms.
📝 Sample Projects
- Managing the end-to-end event execution for EX.CO's annual user conference, including venue sourcing, planning decks, swag logistics, reservations, and post-event ROI analysis
- Streamlining the award submission process by automating entry forms, payments, receipt tracking, trophy coordination, and logo licensing
- Improving the website update process by creating a centralized content management system and implementing a content approval workflow
ASSUMPTION: These sample projects illustrate the Marketing Operations Manager's responsibilities and the impact they can have on EX.CO's marketing efforts and overall success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does EX.CO support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EX.CO measure the success of its marketing operations function, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, team dynamics, and career growth opportunities, as well as EX.CO's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience, HubSpot proficiency, and relevant skills
- Prepare for the technical assessment or case study presentation by researching EX.CO's products and services and familiarizing yourself with HubSpot's features
- During the final interview, ask thoughtful questions about the role's responsibilities, team dynamics, and career growth opportunities to demonstrate your interest and engagement
- Follow up with the hiring manager one week after the final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
