Marketing Operations Manager, APJ

📌 Core Information

🔹 Job Title: Marketing Operations Manager, APJ

🔹 Company: Snowflake

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing teams in executing campaigns and managing projects
• Administering Marketo automation platform and managing workflows
• Creating event and webinar landing pages using Wordpress and Adobe Experience Manager (AEM)
• Segmenting and leveraging marketing databases for campaign efficiency
• Collaborating with cross-functional teams and providing exemplary service

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to a fast-paced environment. The ideal candidate will have a strong background in marketing operations and a data-driven mindset.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to execute marketing campaigns

✅ Administer Marketo automation platform, including workflows, email campaigns, landing pages, and list imports

✅ Create event and webinar landing pages in Wordpress and Adobe Experience Manager (AEM)

✅ Segment and leverage the marketing database for greater campaign efficiency and effectiveness

✅ Manage list uploads, maintaining database hygiene

✅ Update Japan and Korea Snowflake’s web pages with new localized content in Adobe Experience Manager

✅ Troubleshoot campaign, workflow, data, and automation issues

✅ Support the marketing teams with creation of assets for live and virtual events and QA the programs

✅ Provide exemplary service to internal customers - marketing program managers

ASSUMPTION: The role involves a mix of technical tasks, such as managing automation platforms and creating landing pages, as well as collaborative and customer-facing responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Approximately 8 years of working experience in marketing operations, digital marketing, or analytical marketing roles

Required Skills:

• Proven and successful experience and expertise in marketing automation platforms (e.g., Hubspot, Marketo, Pardot), CRM systems (Salesforce), and analytics tools (Tableau)
• Knowledge of website CMS platforms (like Wordpress and AEM), HTML, and CSS. Familiarity with Javascript is a plus
• Data-driven and focused on optimizing campaign and email performance
• Working knowledge of lead flow management and B2B sales processes
• Detail-oriented, process-driven mindset, organized, accurate, with excellent project management and prioritization skills
• Ability to maintain an autonomous, optimistic, approachable, and hands-on mentality

Preferred Skills:

• Experience working in a fast-paced, dynamic environment
• Fluency in multiple languages

ASSUMPTION: The required skills section emphasizes the need for candidates with strong technical skills in marketing automation and data analysis, as well as excellent project management and communication skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Operations Manager role with 8+ years of experience in Japan, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM JST), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may include standard employee benefits such as health insurance and retirement savings plans.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, and data exchange solutions.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Snowflake was founded in 2012 and has since grown to become a leading provider of the AI Data Cloud.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network that enables organizations to mobilize data with near-unlimited scale, concurrency, and performance.
• The company unites siloed data, enables data sharing, and powers diverse analytic workloads, providing a seamless experience across multiple public clouds.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating solutions for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: http://www.snowflake.com

ASSUMPTION: Snowflake's focus on data and analytics makes it an attractive employer for candidates interested in working with cutting-edge technology and driving business growth through data-driven insights.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of technical expertise and leadership skills.

Reporting Structure: The Marketing Operations Manager will report directly to the Senior Marketing Manager, APJ and work closely with various marketing teams and stakeholders.

Work Arrangement: This is an on-site position based in Tokyo, Japan, with flexibility for occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Expanding responsibilities within the marketing operations team as the company grows
• Potential career progression into senior management or leadership roles within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: The role offers significant growth potential, as Snowflake continues to expand its operations in the APJ region and beyond.

🌍 Location & Work Environment

Office Type: Snowflake's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2-2-1 Yaesu, 30F Yaesu Central Tower, Tokyo Midtown Yaesu, Chuo-ku, Tokyo 104-0028, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and a rich cultural heritage
• The office is located in the heart of Tokyo, offering easy access to public transportation, shopping, and dining options
• Tokyo is known for its high cost of living, but it also offers excellent job opportunities and a high quality of life

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 6:00 PM JST, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The location and work environment at Snowflake's Tokyo office provide a dynamic and engaging atmosphere for employees, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the senior marketing manager, APJ

Key Assessment Areas:

• Technical skills in marketing automation and data analysis
• Project management and organizational skills
• Communication and collaboration skills
• Alignment with Snowflake's company values and culture

Application Tips:

• Highlight your relevant experience and skills in marketing operations and data analysis
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of your past projects or achievements that demonstrate your qualifications
• Research Snowflake's company culture and be ready to discuss how your values and work style align with the company's

ATS Keywords: Marketing Operations, Marketing Automation, CRM, Salesforce, Marketo, Tableau, HTML, CSS, Javascript, Data-Driven, Lead Flow Management, B2B Sales Processes, Project Management

ASSUMPTION: The interview process at Snowflake is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Tableau
• Wordpress
• Adobe Experience Manager (AEM)
• HTML, CSS, Javascript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing campaigns, create landing pages, and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Trustworthy
• Performance-Driven
• One Team, One Dream

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-focused and committed to exceptional service

Self-Assessment Questions:

• Do you have a proven track record of success in marketing operations or a related field?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you possess strong communication and collaboration skills, with the ability to build and maintain effective working relationships with cross-functional teams?
• Are you passionate about data and analytics, with a strong desire to optimize campaign performance and drive business growth?

ASSUMPTION: Snowflake's company culture emphasizes collaboration, innovation, and a customer-focused approach, making it an attractive employer for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Working with a diverse range of stakeholders, including marketing teams, sales teams, and external vendors
• Keeping up with the latest marketing technologies and best practices
• Navigating a large, complex organization with a matrix reporting structure

ASSUMPTION: These challenges are inherent to the role and require a high level of organization, adaptability, and strong communication skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong technical skill set in marketing automation and data analysis, as well as excellent project management and communication skills
• Snowflake's focus on data and analytics sets it apart from other companies in the industry, offering unique opportunities for candidates interested in working with cutting-edge technology and driving business growth through data-driven insights
• Career progression in this role may lead to senior management or leadership positions within the marketing department, with opportunities to expand responsibilities and impact the company's overall success

ASSUMPTION: This role offers a unique blend of technical, project management, and communication skills, making it an attractive opportunity for candidates seeking to develop a well-rounded skill set in marketing operations.

📝 Sample Projects

• Managing a large-scale marketing campaign, including email automation, landing page creation, and event planning
• Analyzing campaign performance data to optimize email open rates, click-through rates, and conversion rates
• Collaborating with cross-functional teams to develop and implement a new lead scoring model

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from technical tasks such as campaign management and data analysis to collaborative and customer-facing responsibilities such as teamwork and stakeholder communication.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing marketing campaigns and projects in this role?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?
• How does Snowflake support the professional development and growth of its employees, particularly in marketing operations roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best contribute to achieving them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities associated with this role at Snowflake.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and data analysis
• Prepare examples of your past projects or achievements that demonstrate your qualifications
• Research Snowflake's company culture and be ready to discuss how your values and work style align with the company's
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.