📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: ScaleOps
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing funnel performance and driving lead nurturing
- Collaborating closely with the Growth team to align marketing and sales efforts
- Analyzing campaign performance metrics to provide actionable insights
- Designing, implementing, and optimizing email marketing and nurture campaign strategies
- Managing operational workflows, scoring models, and segmentation strategies
ASSUMPTION: This role requires a strong background in marketing operations, with a focus on data-driven decision making and process improvement. The ideal candidate will have experience with HubSpot and Salesforce, and a passion for testing and optimization.
📋 Key Responsibilities
✅ Own the systems, processes, and data that power the marketing machine
✅ Design, implement, and optimize email marketing and nurture campaign strategies
✅ Maintain operational workflows, scoring models, and segmentation strategies
✅ Partner with the GTM Operations team to ensure lead flow alignment, clean data management, and unified reporting
✅ Analyze campaign performance metrics and provide actionable insights
✅ Assist with event operations (flows, routing, pages, reporting)
✅ Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
✅ Be the go-to person for the marketing team's operational and data needs
ASSUMPTION: This role requires a hands-on approach to marketing operations, with a focus on driving engagement, lead progression, and conversion through personalized, scalable campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in marketing operations or a related field
Required Skills:
- Proven expertise in HubSpot and basic knowledge in Salesforce
- Strong background in email marketing, lead nurturing, and marketing automation
- Data-driven mindset with a passion for testing, optimization, and process improvement
- Basic understanding of full-funnel infrastructure
- Experience in a fast-paced startup environment
Preferred Skills:
- Familiarity with DevOps, Cloud infrastructure, or Kubernetes
ASSUMPTION: Candidates should have a proven track record in marketing operations, with a focus on driving results through data analysis and process improvement. Familiarity with the tech industry and cloud infrastructure is a plus.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year (Based on industry standards for a mid-level marketing operations role in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work schedule
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing operations role in the US. Benefits are typical for a startup company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2020 (Relatively new company with a focus on growth and innovation)
Company Description:
- ScaleOps specializes in helping organizations navigate the complex landscape of compliance regulations in the cloud
- The company offers a cloud-native, cloud-agnostic compliance monitoring and management framework
- ScaleOps works with a variety of industries, including healthcare, finance, and technology
Company Specialties:
- Compliance monitoring and management
- Cloud infrastructure management
- DevOps and IT consulting services
Company Website: scaleops.io
ASSUMPTION: ScaleOps is a growing company with a focus on helping organizations manage compliance in the cloud. The company offers a dynamic and agile work environment, with a focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Growth
Work Arrangement: Fully Remote (with the option to work on-site in the future)
Growth Opportunities:
- As the company grows, there will be opportunities for the Marketing Operations Manager to take on more responsibility and advance their career
- This role offers the chance to work closely with the Growth team and gain experience in a variety of marketing disciplines
- The company offers a flexible work environment, with opportunities for professional development and growth
ASSUMPTION: This role offers significant growth potential, as the company is relatively new and growing rapidly. The ideal candidate will be eager to take on new challenges and grow with the company.
🌍 Location & Work Environment
Office Type: Remote-first (with the option to work on-site in the future)
Office Location(s): San Francisco, CA (with remote work options)
Geographic Context:
- The company is headquartered in San Francisco, CA, with a remote workforce spread across the United States
- The company offers a flexible work environment, with the option to work remotely or on-site
- The company is committed to fostering a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The company offers a flexible and dynamic work environment, with a focus on fostering a diverse and inclusive culture. The company is committed to helping employees achieve a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Head of Growth
- Technical assessment or case study
- Final interview with the CEO and other team members
- Background check and offer
Key Assessment Areas:
- HubSpot and Salesforce expertise
- Email marketing and lead nurturing skills
- Data analysis and process improvement abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with HubSpot and Salesforce in your resume and cover letter
- Include specific examples of your email marketing and lead nurturing campaigns, and the results you achieved
- Demonstrate your data-driven mindset and process improvement skills in your application materials
- Showcase your cultural fit and alignment with the company's mission and values
ATS Keywords: Marketing Operations, HubSpot, Salesforce, Email Marketing, Lead Nurturing, Marketing Automation, Data Analysis, Campaign Performance Tracking, Segmentation Strategies, Operational Workflows, Event Operations, Cross-Functional Collaboration, Process Improvement, Funnel Optimization, Cloud Infrastructure, DevOps, Kubernetes
ASSUMPTION: The application process for this role is likely to be competitive, as the company is growing rapidly and offers significant growth potential. Applicants should highlight their relevant experience and skills in their application materials, and be prepared to demonstrate their cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo (or similar marketing automation platform)
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: The ideal candidate will have experience with HubSpot and Salesforce, as well as a working knowledge of marketing automation platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
- Committed to fostering a diverse and inclusive work environment
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you data-driven and results-oriented, with a passion for testing and optimization?
- Do you enjoy working collaboratively with a team to achieve shared goals?
- Are you committed to fostering a diverse and inclusive work environment?
ASSUMPTION: The ideal candidate will be a self-starter who thrives in a dynamic and fast-paced work environment. They will be data-driven and results-oriented, with a passion for testing and optimization. They will also be a strong collaborator who is committed to fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Working in a fast-paced startup environment, with a focus on rapid growth and innovation
- Managing multiple priorities and deadlines, with a focus on driving results and achieving key performance indicators (KPIs)
- Collaborating with a remote team, with a focus on fostering a strong and inclusive company culture
- Adapting to changes in the market and the company's strategic direction
ASSUMPTION: The ideal candidate will be adaptable and resilient, with the ability to thrive in a fast-paced and dynamic work environment. They will be able to manage multiple priorities and deadlines, and adapt to changes in the market and the company's strategic direction.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role is broader in scope, with a focus on optimizing funnel performance and driving lead nurturing. The Marketing Automation Specialist role is more focused on the technical aspects of marketing automation.
- Marketing Operations Manager vs. Demand Generation Manager: The Marketing Operations Manager role is more focused on the operational aspects of marketing, with a focus on data analysis and process improvement. The Demand Generation Manager role is more focused on driving demand and generating leads.
- Marketing Operations Manager vs. Marketing Manager: The Marketing Operations Manager role is more focused on the operational aspects of marketing, with a focus on data analysis and process improvement. The Marketing Manager role is more focused on overall marketing strategy and execution.
ASSUMPTION: The Marketing Operations Manager role is distinct from related marketing roles, with a focus on optimizing funnel performance and driving lead nurturing through data analysis and process improvement.
📝 Sample Projects
- Designing and implementing a new email marketing campaign to drive engagement and lead progression
- Analyzing campaign performance metrics to identify trends and optimize outcomes
- Collaborating with the GTM Operations team to ensure lead flow alignment, clean data management, and unified reporting across marketing and sales
- Assisting with event operations, including flows, routing, pages, and reporting
ASSUMPTION: The Marketing Operations Manager will be involved in a variety of projects, with a focus on driving engagement, lead progression, and conversion through personalized, scalable campaign execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- Can you describe the company's approach to fostering a diverse and inclusive work environment?
- How does the company measure the success of its marketing efforts, and how will this role contribute to that success?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: The ideal candidate will be curious and engaged, with a strong interest in the company's mission and values. They will ask thoughtful questions about the company's growth trajectory, professional development opportunities, and approach to fostering a diverse and inclusive work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with HubSpot and Salesforce in your resume and cover letter
- Include specific examples of your email marketing and lead nurturing campaigns, and the results you achieved
- Demonstrate your data-driven mindset and process improvement skills in your application materials
- Showcase your cultural fit and alignment with the company's mission and values
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
