📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: RxSense
🔹 Location: Princeton, NJ & NYC
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Princeton, NJ & NYC)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of digital marketing campaigns
- Data analysis and optimization of marketing performance
- Management of marketing technology stack and platforms
- Cross-functional collaboration with marketing, sales, and tech teams
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Digital Outreach & Campaign Management:
- Execute comprehensive digital marketing strategies across email, paid search, and display advertising channels.
- Define target audiences, segmentation strategies, and campaign goals to drive personalized and impactful outreach.
- Build, schedule, and launch targeted email campaigns; oversee template creation, versioning, and production workflows for streamlined execution.
- Plan and execute paid media campaigns across ensuring alignment with overall marketing objectives.
- Conduct A/B testing across email and ad creatives to optimize subject lines, content, design elements, and audience targeting.
- Monitor and optimize campaign performance metrics (CTR, conversion rates, deliverability, ROI) with a focus on real-time adjustments and continuous improvement.
- Maintain clean and accurate subscriber and audience lists to support effective targeting and campaign health.
✅ Data & Analytics:
- Analyze campaign and channel performance to identify opportunities for improvement and growth for email, paid search, social and other marketing initiatives.
- Develop marketing attribution models to tie campaigns to lead conversions and sales outcomes.
- Build and maintain dashboards and reporting tools to track KPIs, ROI, and funnel metrics.
- Develop and manage marketing automation workflows, lead scoring, and campaign tracking to optimize the lead lifecycle. Support broader business reporting, including QBRs, goal tracking, and team productivity reports.
✅ Marketing Technology & Platform Management:
- Serve as the SME and administrator for the RxSense marketing tech stack, including Salesforce, HubSpot, ZoomInfo, LinkedIn and Contentful.
- Manage end-to-end platform integration and ensure alignment between marketing and sales systems.
- Oversee user access, training, license management, and vendor relationships.
- Ensure proper website tagging and analytics implementation to enable robust tracking and insights.
- Own marketing project processes and workflows via Google & Asana, including intake, task management, and process optimization. Partner with the sales team to boost engagement and optimize usage of sales tools like Salesforce, LinkedIn and ZoomInfo.
- Website content manager, responsible for updating and maintaining site content in alignment with marketing initiatives.
ASSUMPTION: This role requires a strong understanding of marketing technology, data analysis, and project management to effectively oversee marketing operations and drive performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing operations, digital marketing, or a related field
Required Skills:
- Proven hands-on experience with marketing platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (Salesforce, Contentful), and digital ad platforms (Google Ads, LinkedIn).
- Strong analytical skills and the ability to transform data into strategic, actionable insights.
- Demonstrated success managing MarTech tools and marketing systems end-to-end.
- Detail-oriented with exceptional organizational and project management abilities.
- Strong cross-functional collaboration and communication skills.
- Experience with Asana or similar project management platforms.
Preferred Skills:
- Familiarity with SQL or business intelligence tools (e.g., Tableau, Looker, Power BI) preferred.
- Experience with website CMS platforms and working knowledge of HTML/CSS/Contentful preferred.
ASSUMPTION: Candidates with a strong background in marketing operations and digital marketing, along with proven experience managing marketing technology and data, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 (USD) per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for marketing operations managers with 5-10 years of experience in the healthcare technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology
Company Size: 201-500 employees
Founded: 2015
Company Description:
- RxSense is a leading healthcare technology company focused on providing innovative platforms and solutions to improve access to affordable pharmacy benefits.
- Their unified SaaS platform integrates intelligence across the pharmacy ecosystem, empowering enterprise and partnership clients to streamline operations while enabling consumers to save on prescriptions.
- RxSense is also the creator of SingleCare, a nationwide pharmacy discount service that has generated over $7 billion in prescription savings.
Company Specialties:
- Pharmacy Benefits
- Healthcare Technology
- Healthcare Innovation
Company Website: rxsense.com
ASSUMPTION: RxSense is a growing healthcare technology company with a strong focus on innovation and improving access to affordable pharmacy benefits.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the VP, Integrated Marketing
Work Arrangement: On-site (Princeton, NJ & NYC)
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions within the marketing department.
- Opportunities to gain experience in a fast-growing healthcare technology company and work on high-impact marketing initiatives.
- Chance to collaborate with cross-functional teams and develop skills in marketing technology, data analysis, and project management.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations and digital marketing within the healthcare technology industry.
🌍 Location & Work Environment
Office Type: Corporate offices in Princeton, NJ & NYC
Office Location(s): 650 College Rd E, 2005, Princeton, NJ 08540 & 99 High St, Boston, MA 02110
Geographic Context:
- Princeton, NJ: A suburban area with a mix of urban and rural environments, offering a high quality of life with good schools, cultural attractions, and outdoor recreation opportunities.
- NYC: A major metropolitan area with diverse neighborhoods, extensive public transportation, and a wide range of cultural, entertainment, and dining options.
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office locations offer a mix of urban and suburban environments, providing employees with access to various amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (VP, Integrated Marketing)
- On-site or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing operations and digital marketing expertise
- Data analysis and interpretation skills
- Project management and organizational abilities
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight relevant marketing operations and digital marketing experience in your resume and cover letter.
- Demonstrate your understanding of marketing technology and data analysis in your application materials.
- Showcase your ability to work collaboratively and manage projects in a dynamic, fast-paced environment.
ATS Keywords: Marketing Operations, Digital Marketing, Campaign Management, Data Analysis, Marketing Automation, CRM Systems, Project Management, Collaboration, Email Marketing, Paid Media, A/B Testing, Analytics, MarTech Tools, Website Management, SQL, HTML, CSS
ASSUMPTION: The application process will focus on assessing the candidate's marketing operations and digital marketing expertise, as well as their ability to work collaboratively and manage projects in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Marketing platforms: HubSpot, Marketo, Pardot
- CRM systems: Salesforce, Contentful
- Digital ad platforms: Google Ads, LinkedIn
- Project management platforms: Asana, Google Workspace
- Data analysis tools: SQL, Tableau, Looker, Power BI
- Website CMS platforms: Contentful
ASSUMPTION: The tools and technologies listed are commonly used in marketing operations and digital marketing roles within the healthcare technology industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation: RxSense values creativity and continuous improvement in all aspects of its business.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
- Integrity: RxSense is committed to maintaining the highest ethical standards in all its operations.
Work Style:
- Dynamic and fast-paced: The marketing team works in a rapidly evolving environment, requiring adaptability and a strong work ethic.
- Data-driven: Decisions are made based on data analysis and insights, with a focus on continuous improvement.
- Collaborative: Team members work closely together and with other departments to achieve common goals.
Self-Assessment Questions:
- How do you stay current with the latest trends and best practices in marketing operations and digital marketing?
- Can you provide an example of a time when you optimized a marketing campaign based on data analysis and A/B testing?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Candidates who are innovative, data-driven, and collaborative will be a strong fit for RxSense's marketing team and company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in marketing operations and digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Navigating a rapidly growing and evolving organization
ASSUMPTION: These challenges are common in marketing operations and digital marketing roles within fast-growing healthcare technology companies.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Manager: The Marketing Operations Manager role is more focused on the strategic planning and execution of marketing campaigns, with a strong emphasis on data analysis and optimization. The Marketing Manager role may have a broader scope, including brand management, market research, and team leadership.
- Healthcare Technology vs. Other Industries: Marketing operations and digital marketing roles in healthcare technology companies often require a strong understanding of healthcare industry trends, regulations, and data privacy concerns. Candidates with relevant industry experience may have an advantage in these roles.
- Career Path: Marketing Operations Manager roles can provide a strong foundation for career progression into senior marketing operations roles or management positions within the marketing department. Alternatively, candidates may choose to transition into related fields such as data analysis, project management, or digital marketing strategy.
ASSUMPTION: Candidates should consider the specific requirements and focus areas of the Marketing Operations Manager role at RxSense, as well as the unique aspects of the healthcare technology industry and the company's career progression opportunities.
📝 Sample Projects
- Optimizing email campaign performance through A/B testing and data analysis
- Developing and implementing marketing automation workflows to improve lead management and conversion rates
- Managing the integration and alignment of marketing and sales systems to improve collaboration and efficiency
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Operations Manager role at RxSense.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does RxSense approach cross-functional collaboration and communication between marketing, sales, and other departments?
- What are the most pressing challenges facing the marketing team, and how does this role contribute to addressing them?
- How does RxSense support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions will help candidates better understand the role's context, responsibilities, and growth opportunities within the marketing team and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations and digital marketing experience, as well as your data analysis and project management skills.
- Prepare for interview questions that assess your marketing operations and digital marketing expertise, as well as your ability to work collaboratively and manage projects in a dynamic, fast-paced environment.
- Follow up with the hiring manager (VP, Integrated Marketing) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
