Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Eve

🔹 Location: Remote, US Based

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Partnering with marketing leaders to optimize campaign execution and improve funnel conversion
• Managing and optimizing marketing tech stack, including HubSpot, Clearbit, and other data and attribution tools
• Building and maintaining marketing dashboards to track campaign performance and lead quality
• Collaborating cross-functionally to drive operational excellence across the entire marketing organization

ASSUMPTION: This role requires a strong background in marketing operations and a deep understanding of marketing automation platforms. The ideal candidate will have experience working in a fast-paced startup environment and be comfortable with evolving priorities.

📋 Key Responsibilities

✅ Own and optimize the marketing tech stack to improve campaign execution, reporting accuracy, and lead routing

✅ Partner with lifecycle, events, and growth marketing to streamline workflows, build infrastructure for attribution, and ensure consistency across GTM programs

✅ Build and maintain marketing dashboards to track campaign performance, lead quality, and funnel health

✅ Develop and implement lead scoring, segmentation strategies, and data governance processes in coordination with RevOps and Sales Ops

✅ Improve the marketing-to-sales handoff process through better automation, reporting, and SLA alignment

✅ Support event marketing efforts by ensuring leads from field events and conferences are accurately captured, routed, and tracked

✅ Help drive operational excellence across the entire marketing org through systems design, project management, and performance metrics

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be comfortable taking ownership of projects and driving them to completion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years of experience in Marketing Operations, Revenue Operations, or related roles at a B2B SaaS company

Required Skills:

• Proven experience managing and optimizing marketing automation platforms (HubSpot preferred)
• Strong skills in data analysis, campaign tracking, and attribution modeling
• Experience supporting event and lifecycle marketing programs with clear performance metrics
• Strong project management and cross-functional collaboration skills
• Ability to work in a fast-paced startup environment, adapting to evolving priorities
• Clear communicator who can translate between technical systems and go-to-market strategy

Preferred Skills:

• Familiarity with HubSpot, Clearbit, Salesforce, and other marketing/GTM tools
• A low-ego, collaborative style that builds trust across functions
• A desire to make a big impact at an early-stage, high-growth company

ASSUMPTION: The ideal candidate will have a proven track record of driving operational excellence in a marketing organization. They will be comfortable working with data and using it to inform decision-making.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Competitive salary and equity
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO to recharge and rest
• Home office stipend for remote setup and productivity

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Eve is an industry leader in legal tech, empowering plaintiff attorneys with AI-driven solutions to achieve better outcomes for their clients. The legal tech industry is rapidly expanding, with a total addressable market (TAM) of over $500 billion.

Company Size: Eve is a small but rapidly growing company with 11-50 employees. This size allows for a high degree of autonomy and the opportunity to make a significant impact on the organization's growth and success.

Founded: Eve was founded with a mission to transform the legal industry by providing tools that support plaintiff attorneys and their clients. The company is committed to excellence, visionary innovation, and elevation in all its endeavors.

Company Description:

• Eve is an industry leader in legal tech, empowering plaintiff attorneys with AI-driven solutions to achieve better outcomes for their clients.
• The company is committed to providing tools that transform the legal industry and support its clients' success at every step.
• Eve is positioned at the forefront of a rapidly expanding industry, with a total addressable market (TAM) of over $500 billion.

Company Specialties:

• AI-driven legal solutions
• Plaintiff attorney support
• Legal tech innovation

Company Website: https://www.eve.legal/

ASSUMPTION: Eve is a well-established company in the legal tech industry, with a strong commitment to innovation and excellence. The company is well-positioned for growth and success in the rapidly expanding legal tech market.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-6 years of experience in marketing operations or a related field.

Reporting Structure: The Marketing Operations Manager will report directly to the Director of Lifecycle Marketing and work closely with the Director of Growth Marketing and Director of Revenue Operations.

Work Arrangement: This role is remote-friendly, with the option to work from home or in the office.

Growth Opportunities:

• As Eve continues to grow rapidly, there will be opportunities for the Marketing Operations Manager to take on additional responsibilities and advance their career within the organization.
• The ideal candidate will be a self-starter who is comfortable taking on new challenges and driving projects to completion.

ASSUMPTION: The Marketing Operations Manager will play a critical role in helping Eve scale its demand engine and drive measurable revenue impact. As the company grows, there will be ample opportunities for the right candidate to grow with it.

🌍 Location & Work Environment

Office Type: Eve has a hybrid work environment, with the option to work from home or in the office.

Office Location(s): Eve's headquarters is located in San Mateo, California. However, this role is remote-friendly, and the ideal candidate can work from anywhere in the United States.

Geographic Context:

• The San Francisco Bay Area is a major hub for the legal tech industry, with many innovative companies and startups calling the region home.
• The area offers a high cost of living but also a high quality of life, with access to world-class cultural attractions, outdoor recreation, and educational opportunities.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to balance the demands of working from home with the need for in-person collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interview with the hiring manager and other team members
• Final interview with a senior leader or executive to discuss career growth and company fit

Key Assessment Areas:

• Data analysis and campaign tracking skills
• Project management and cross-functional collaboration skills
• Ability to work in a fast-paced startup environment
• Clear communication and problem-solving skills

Application Tips:

• Highlight your experience with marketing automation platforms, particularly HubSpot
• Include specific examples of how you've driven operational excellence in previous roles
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions to ask during the interview process

ATS Keywords: Marketing Operations, Revenue Operations, B2B SaaS, Marketing Automation, Data Analysis, Campaign Tracking, Attribution Modeling, Project Management, Cross-Functional Collaboration, Event Marketing, Lifecycle Marketing, Metrics, HubSpot, Clearbit, Salesforce, Systems Design

ASSUMPTION: Eve uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• HubSpot
• Clearbit
• Salesforce
• Other marketing and data attribution tools

ASSUMPTION: The ideal candidate will have experience with HubSpot, Clearbit, and other marketing and data attribution tools. Familiarity with these platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Visionary Innovation
• Elevation

Work Style:

• Collaborative and cross-functional
• Data-driven and metrics-focused
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a low-ego, collaborative style that builds trust across functions?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Eve, with a passion for metrics, a builder's mindset, and a desire to make a big impact at an early-stage, high-growth company.

⚠️ Potential Challenges

• Working in a fast-paced startup environment with evolving priorities
• Managing multiple stakeholders and competing priorities
• Balancing the demands of working from home with the need for in-person collaboration and communication
• Keeping up with the latest marketing technologies and trends

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and be able to adapt to changing priorities. They will also be comfortable working from home and balancing the demands of remote work with the need for in-person collaboration and communication.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Revenue Operations Manager: While both roles focus on operational excellence, the Marketing Operations Manager is more focused on driving revenue through marketing efforts, while the Revenue Operations Manager is more focused on driving revenue through sales efforts.
• Legal Tech Industry Context: Eve is an industry leader in legal tech, empowering plaintiff attorneys with AI-driven solutions to achieve better outcomes for their clients. The legal tech industry is rapidly expanding, with a total addressable market (TAM) of over $500 billion.
• Career Path Comparison: The Marketing Operations Manager role is a critical stepping stone for a career in marketing operations or revenue operations. As Eve continues to grow, there will be opportunities for the right candidate to take on additional responsibilities and advance their career within the organization.

ASSUMPTION: The ideal candidate will have a strong understanding of the marketing operations function and be able to compare and contrast this role with similar roles in the industry.

📝 Sample Projects

• Optimizing the marketing tech stack to improve campaign execution and reporting accuracy
• Building and maintaining marketing dashboards to track campaign performance and lead quality
• Improving the marketing-to-sales handoff process through better automation, reporting, and SLA alignment

ASSUMPTION: The ideal candidate will have experience with similar projects in previous roles and be able to provide specific examples of how they've driven operational excellence in a marketing organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Eve?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Eve support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Eve measure the success of its marketing efforts, and how can this role help improve those metrics?

ASSUMPTION: The ideal candidate will come prepared with thoughtful questions to ask during the interview process. These questions should demonstrate their interest in the role and their understanding of the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions to ask during the interview process
• Follow up with the hiring team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.