📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Bitrise
🔹 Location: London (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK (within the country advertised)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing operations using HubSpot and Intercom
- Collaborating with cross-functional teams to drive leads and revenue
- Ensuring data quality and integration with Salesforce
- Proven experience in digital marketing and project management
- Strong analytical and communication skills
ASSUMPTION: This role requires a strategic mindset and the ability to balance technical expertise with marketing strategy.
📋 Key Responsibilities
✅ Lead and manage daily marketing operations of HubSpot and Intercom, optimizing campaigns, workflows, and lead scoring
✅ Configure and optimize HubSpot and Intercom for email marketing, automation workflows, and integrations
✅ Oversee data quality in HubSpot and Intercom, including contact management, segmentation, and lifecycle stages
✅ Ensure proper integration with Salesforce and act as the point of contact for HubSpot and Intercom related inquiries
✅ Collaborate with demand generation teams to drive leads and revenue through digital campaigns
✅ Design and optimize automated lead nurturing, re-engagement, and retention programs
ASSUMPTION: This role requires a hands-on approach to managing marketing operations and a data-driven mindset to optimize campaigns and workflows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of digital marketing experience, with at least 3 years in marketing operations
Required Skills:
- Proven expertise in HubSpot, Intercom, and Salesforce
- Strong project management skills and attention to detail
- Excellent oral and written communication skills
- Ability to present pipeline numbers in regular key stakeholder meetings
- Proven ability to excel in a dynamic, fast-paced environment
Preferred Skills:
- Experience with DevOps, developer marketing, or highly technical solutions
- Experience and understanding of mobile tools and processes
ASSUMPTION: Candidates with experience in highly technical environments or mobile marketing will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Marketing Operations Manager with 7+ years of experience in London)
Benefits:
- Freedom and trust while contributing to Bitrise's growth
- Commitment to personal growth and development, including courses, conferences, and book allowance
- Opportunity to learn about app development and play a crucial role in the mobile development process
- Financial stability with a growing, globally successful company
- Remote-first environment with an office in Budapest
- Competitive stock options package
Working Hours: Full-time (40 hours per week) with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and Bitrise's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, specifically focused on mobile app development and delivery
Company Size: 201-500 employees, offering a dynamic and growing environment for employees
Founded: 2015, with a successful graduation from Y Combinator and exponential growth since then
Company Description:
- Bitrise is a continuous integration and delivery platform, built by and for mobile app developers
- Its mission is to help everyone build and operate better mobile apps by streamlining, automating, and optimizing recurring mobile development processes
- Bitrise has grown exponentially since its launch in 2015, with tens of thousands of developers using the platform to release apps on billions of mobile devices worldwide
Company Specialties:
- Mobile continuous integration and delivery
- Mobile app development
- DevOps for mobile
- Automation and optimization of mobile development processes
Company Website: https://www.bitrise.io
ASSUMPTION: Bitrise is a well-established, growing company in the mobile app development industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department and the company as a whole
Reporting Structure: The Marketing Operations Manager will report directly to the Head of Marketing and collaborate closely with the demand generation team, sales teams, and other relevant stakeholders
Work Arrangement: Remote OK (within the country advertised), with a remote-first company culture and a fancy office in Budapest for those who prefer an on-site work environment
Growth Opportunities:
- Potential career progression within the marketing department, such as Senior Marketing Operations Manager or Head of Marketing Operations
- Opportunities to expand into other areas of the business, such as product marketing or demand generation
- Possibility to grow with the company as it continues to expand its global customer base and enter new markets
ASSUMPTION: Bitrise's rapid growth and expansion present numerous opportunities for career progression and growth within the company.
🌍 Location & Work Environment
Office Type: Remote-first, with an office in Budapest for those who prefer an on-site work environment
Office Location(s): Hamzsabégi út 37, Budapest, HU
Geographic Context:
- London, the capital and largest city of the United Kingdom, is a major global hub for finance, technology, and other industries
- London's tech industry is thriving, with numerous startups, scale-ups, and established tech companies
- The city offers a diverse range of cultural, recreational, and entertainment options
Work Schedule: Full-time (40 hours per week) with flexibility for the right candidate, allowing for a healthy work-life balance
ASSUMPTION: Bitrise's remote-first work environment and flexible work arrangements cater to employees' preferences and needs, promoting a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate marketing operations skills
- Final round interviews with key stakeholders, including the Head of Marketing and other relevant team members
- Decision and offer communication
Key Assessment Areas:
- Technical proficiency in HubSpot, Intercom, and Salesforce
- Project management skills and attention to detail
- Communication and presentation skills
- Strategic mindset and ability to optimize marketing campaigns
- Cultural fit and alignment with Bitrise's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing operations experience and skills
- Prepare for technical assessments or case studies by brushing up on your knowledge of HubSpot, Intercom, and Salesforce
- Research Bitrise's company culture and values to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
ATS Keywords: Marketing Operations, HubSpot, Intercom, Salesforce, Digital Marketing, Project Management, Data Quality, Lead Nurturing, Email Marketing, Automation Workflows, Campaign Management, Lead Scoring, Communication Skills, Analytical Skills, Team Collaboration, Technical Solutions
ASSUMPTION: Bitrise's hiring process is designed to assess candidates' technical skills, cultural fit, and strategic mindset, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Intercom
- Salesforce
- Marketo (potential integration)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Bitrise uses industry-standard marketing automation, CRM, and project management tools to streamline marketing operations and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Bitrise prioritizes the needs and success of its customers above all else
- Continuous improvement: Bitrise fosters a culture of learning, growth, and continuous improvement
- Collaboration: Bitrise values open communication, teamwork, and cross-functional collaboration
- Innovation: Bitrise encourages creativity, experimentation, and thinking outside the box
Work Style:
- Bitrise operates in a dynamic, fast-paced environment, requiring employees to be adaptable, proactive, and self-motivated
- The company values a growth mindset, with a focus on learning, development, and continuous improvement
- Bitrise fosters a remote-first work environment, promoting flexibility, trust, and autonomy
- The company encourages open communication, collaboration, and cross-functional teamwork
Self-Assessment Questions:
- How do you ensure the success of marketing campaigns and workflows in a remote work environment?
- Can you provide an example of a time when you optimized marketing operations to improve campaign performance?
- How do you approach collaboration and communication with cross-functional teams in a remote setting?
ASSUMPTION: Bitrise's company culture values adaptability, proactivity, and self-motivation, with a focus on continuous improvement and open communication.
⚠️ Potential Challenges
- Managing marketing operations in a remote-first environment may present unique challenges and require additional communication and collaboration efforts
- Balancing technical expertise with strategic marketing strategy can be challenging, requiring a strong understanding of both areas
- The fast-paced, dynamic nature of Bitrise's work environment may be overwhelming for candidates who prefer a more stable and predictable work environment
- The role may require occasional travel to Bitrise's Budapest office or other locations for team meetings and events
ASSUMPTION: Bitrise's remote-first work environment and fast-paced nature may present unique challenges for candidates, requiring them to be adaptable, proactive, and self-motivated.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong understanding of highly technical solutions and mobile app development processes
- Bitrise's focus on mobile app development and delivery differentiates it from other marketing operations roles in the broader IT services and IT consulting industry
- Career progression in this role may lead to unique opportunities in mobile app development, mobile DevOps, or other specialized areas within the tech industry
ASSUMPTION: Bitrise's unique focus on mobile app development and delivery sets this marketing operations role apart from similar positions in the broader IT services and IT consulting industry.
📝 Sample Projects
- Optimizing HubSpot workflows to improve lead nurturing and conversion rates for a mobile app development campaign
- Integrating Salesforce with HubSpot and Intercom to streamline lead handoff and improve sales productivity
- Designing and implementing automated lead scoring and lead assignment rules to improve marketing and sales alignment
ASSUMPTION: Bitrise's marketing operations projects require a strong understanding of marketing automation tools, data quality, and lead management processes.
❓ Key Questions to Ask During Interview
- How does Bitrise support the professional development and growth of its marketing operations team members?
- Can you describe a recent marketing campaign or project that Bitrise has executed successfully, and what role did marketing operations play in that success?
- How does Bitrise ensure the alignment and collaboration between marketing and sales teams, particularly in a remote work environment?
- What are the most significant challenges facing Bitrise's marketing operations team in the coming year, and how can this role help address them?
- How does Bitrise measure the success and impact of its marketing operations, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for technical assessments or case studies by brushing up on your knowledge of HubSpot, Intercom, and Salesforce
- Research Bitrise's company culture and values to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
