📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Scaling marketing strategy and driving operational initiatives
- Streamlining processes, reporting on performance, and providing insights
- Collaborating with marketing to build and execute programs for maximum results
- Analyzing campaign effectiveness and identifying optimization opportunities
ASSUMPTION: This role requires a balance of operational and analytical skills, with a strong focus on driving efficiency and maximizing ROI.
📋 Key Responsibilities
✅ Drive initiatives to completion while continually assessing and improving processes to enhance output and revenue
✅ Solve key operational challenges, such as attribution, lead routing, program automation, and improving data accuracy
✅ Oversee campaign processes, including lead handoff and reporting, and enable testing of new channels for future scalability
✅ Analyze campaign effectiveness, measure ROI/impact, identify successful and unsuccessful channels, and deliver recommendations for optimization
✅ Collaborate with management to increase visibility of team metrics, uphold internal SLAs, and improve lead quality and conversion rates
✅ Work with business systems and revenue analytics teams to design and implement necessary infrastructure and automation to scale the revenue organization
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of marketing operations experience in a B2B or B2C environment
Required Skills:
- Deep understanding of marketing and sales funnel, and lead management best practices
- Strong analytical and modeling skills, with experience in reporting and forecasting (SQL knowledge a plus)
- Excellent organizational and project management skills
- Proficient in marketing tools, particularly Salesforce and marketing automation (Marketo)
- Experience with data augmentation, lead routing, database segmentation, and lead scoring
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing attribution models and multi-touch attribution
ASSUMPTION: While not explicitly stated, a strong attention to detail and ability to manage multiple projects in a fast-paced environment are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $157,000 to $185,000 per year in San Francisco, CA (target range may vary based on exact location)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- Home office stipend
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is based on the company's disclosed range for the San Francisco location. Target ranges may vary for other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology solutions.
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services.
Company Description:
- Checkr is committed to building the best product and company, hiring talented individuals with diverse perspectives and lived experiences.
- The company believes in hiring people whose histories are impacted by the justice system, in accordance with local, state, and federal laws.
- Checkr is committed to building a fairer future by designing technology to create opportunities for all.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- AI
- and HR Technology
Company Website: https://www.checkr.com/
ASSUMPTION: Checkr's commitment to diversity, equity, and inclusion is evident in its company description and specialties, which focus on creating fairer opportunities for all.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing operations.
Reporting Structure: The Marketing Operations Manager will work closely with the revenue operations team and collaborate with marketing to drive operational initiatives forward.
Work Arrangement: This is a hybrid role, requiring employees to work from the office 2-3 days a week. The company provides in-office perks such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
Growth Opportunities:
- As Checkr continues to grow, there may be opportunities for the Marketing Operations Manager to take on more responsibilities or move into a leadership role.
- The company offers a learning and development allowance, providing opportunities for professional growth and skill development.
ASSUMPTION: While not explicitly stated, the growth opportunities for this role are likely tied to the company's overall growth and success in the market.
🌍 Location & Work Environment
Office Type: Checkr's headquarters is in San Francisco, California, with additional hub locations in Denver, CO, and Santiago, Chile.
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a diverse population.
- The city offers a mix of urban and outdoor activities, with easy access to nature and cultural attractions.
- San Francisco has a Mediterranean climate, with mild, wet winters and dry summers.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote work, allowing for greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the director of revenue operations
Key Assessment Areas:
- Operational and analytical skills
- Problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Checkr's values
Application Tips:
- Highlight relevant marketing operations experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Checkr's company culture and values.
ATS Keywords: Marketing Operations, Marketing Strategy, Campaign Management, Data Analysis, Lead Management, Salesforce, Marketo, Process Improvement, Data Accuracy, Attribution, Lead Routing, Database Segmentation, Lead Scoring, ROI Measurement, Forecasting
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- SQL
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, proficiency in additional marketing tools and technologies may be required or beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Fairness
- Inclusion
- Collaboration
- Continuous Learning
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you ensure transparency and fairness in your decision-making processes?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to drive operational initiatives forward?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Applicants should reflect on their personal values and work style to ensure a strong fit with Checkr's company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with the latest marketing trends and technologies
- Balancing the need for data-driven decision-making with the need for quick action and adaptation
ASSUMPTION: While not explicitly stated, the potential challenges for this role are likely tied to the fast-paced and dynamic nature of the marketing industry, as well as the need for strong collaboration and communication skills.
📈 Similar Roles Comparison
- Unlike other marketing operations roles, this position requires a strong focus on data analysis and reporting to measure ROI and impact.
- Checkr's commitment to fairness and inclusion sets it apart from other companies in the background screening industry.
- This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's success.
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Streamlining the lead handoff process between marketing and sales to reduce lead response time and improve follow-up rates
- Analyzing campaign performance data to identify trends and optimize marketing spend and allocation
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Checkr support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Checkr ensure fairness and inclusion in its hiring and promotion processes?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during their interviews to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing operations experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Checkr's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
