Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: GoodParty.org

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: ⚙️ Marketing Operations

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 Years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building data-driven, scalable marketing campaigns
• Managing marketing systems and automation processes
• Ensuring optimal function and strategic growth of campaigns
• Leveraging data to drive decision-making and optimize conversions

ASSUMPTION: The role involves leading substantial data analysis and system integration projects to improve marketing outcomes, strategic growth, and operational efficiency.

📋 Key Responsibilities

✅ Elevate marketing reporting by building systems to track campaign performance and funnel health with precision.

✅ Manage and maintain HubSpot as the primary platform for marketing automation and data management.

✅ Analyze sales funnel performance to identify growth opportunities and areas requiring strategic improvement.

✅ Collaborate with Data Engineers to establish reliable data pipelines for accurate reporting.

✅ Build dashboards in Tableau for real-time insights into marketing and sales performance.

✅ Develop predictive lead scoring and create processes for optimal lead generation.

✅ Continuously test and refine marketing processes to enhance scalability and effectiveness.

✅ Report to the Director of Growth and participate in collaborative, results-focused team activities.

ASSUMPTION: The responsibilities include a significant emphasis on leveraging AI tools and business intelligence software to enhance marketing operations.

🎯 Required Qualifications

Education: Not specified (Assumed to require a bachelor's degree in Marketing, Business, or a related field).

Experience: 5+ years of experience in marketing operations, analytics, or revenue operations.

Required Skills:

• Expertise in HubSpot and marketing automation tools
• Strong analytical and data interpretation skills
• Experience with lead scoring and attribution modeling

Preferred Skills:

• Experience with large datasets and advanced statistical analysis
• Background in B2B SaaS or high-growth startup environments

ASSUMPTION: Preference given to candidates having experience in political or civic organizations, reflecting the company's mission.

💰 Compensation & Benefits

Salary Range: $105,000 to $145,000 annually, commensurate with experience and expertise.

Benefits:

• Full health, dental, and vision coverage for employees and dependents
• Unlimited PTO policy
• 401(k) plan and competitive workspace setup support

Working Hours: Standard 40-hour workweek, flexible remote working arrangements.

ASSUMPTION: The compensation framework supports a balance between competitive salary and comprehensive benefits, aligned with startup industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Civic and Social Organizations focusing on empowering independent political candidates.

Company Size: 11-50 employees, indicating a close-knit team fostering innovation and agility.

Founded: 2019, with notable achievements in democratically inspired tech innovation.

Company Description:

• AI-driven platform supporting independent political candidacies
• A mission to prioritize people over money in politics
• Civic technology innovator founded by a successful serial entrepreneur

Company Specialties:

• Political empowerment through technology
• Community-driven civic leadership
• Grassroots campaign optimization

Company Website: https://goodparty.org

ASSUMPTION: The company values innovation and social impact, reflected in its mission and the tech-driven strategies it employs.

📊 Role Analysis

Career Level: Mid to Senior level, reflecting significant strategic responsibility and leadership potential.

Reporting Structure: Reports to the Director of Growth, part of a results-oriented team.

Work Arrangement: Fully remote, with a flexible and supportive environment.

Growth Opportunities:

• Potential to lead significant marketing strategy initiatives
• Opportunities for advancing within a growing organization
• Engagement with cutting-edge marketing technologies and methodologies

ASSUMPTION: The role offers substantial growth opportunities within the company's innovative and mission-driven framework, encouraging proactive leadership and advocacy.

🌍 Location & Work Environment

Office Type: Virtual office environment with remote team collaboration.

Office Location(s): Headquarters in Los Angeles, CA, with remote operations across the U.S.

Geographic Context:

• Fully remote work culture providing nationwide employment opportunities
• No geographical limitations within the United States for applicants
• Focus on flexibility and work-life balance

Work Schedule: Flexible, remote working days adapted to individual needs.

ASSUMPTION: The organization emphasizes a flexible, decentralized work environment aligned with its national mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission through company website or job portals
• Initial screening interview to assess cultural fit and qualifications
• Technical interview assessing analytical skills and HubSpot expertise

Key Assessment Areas:

• Proficiency in HubSpot and marketing automation
• Analytical capabilities and data-driven decision-making
• Ability to collaborate and communicate effectively within a team

Application Tips:

• Highlight relevant experience in marketing operations and analytics
• Emphasize familiarity with AI tools and business intelligence software
• Demonstrate understanding of and alignment with the company's mission

ATS Keywords: Marketing Operations, HubSpot, Data Analysis, Campaign Performance, AI Tools, Tableau

ASSUMPTION: The interview process places weight on both technical proficiency and cultural alignment with the organization's mission and values.

🛠️ Tools & Technologies

• HubSpot for marketing automation and CRM
• Google Tag Manager for event tracking
• Tableau for data visualization and dashboard building

ASSUMPTION: The role requires advanced proficiency in using marketing and data visualization tools to drive campaign effectiveness and reporting accuracy.

👔 Cultural Fit Considerations

Company Values:

• Empowering civic engagement and leadership
• Commitment to social impact and community development
• Innovation in political technology

Work Style:

• Flexible and adaptable to remote working conditions
• Collaborative approach with cross-functional teams
• Results-driven and proactive in problem-solving

Self-Assessment Questions:

• Do I have experience with advanced marketing automation tools?
• Am I aligned with the mission of enhancing democratic processes?
• Can I work effectively in a remote environment?

ASSUMPTION: Candidates should embrace flexibility and encourage innovative approaches to empowering civic leadership.

⚠️ Potential Challenges

• Adapting to fast-paced startup dynamics
• Navigating complex data integrations
• Sustaining campaign effectiveness amidst political and social changes
• Balancing technological advancements with strategic objectives

ASSUMPTION: Challenges are closely tied to the innovative and mission-driven nature of the organization, demanding adaptability and resilience.

📈 Similar Roles Comparison

• Emphasis on robust data analysis compared to traditional marketing roles
• Greater focus on AI-driven technologies for campaign optimization
• Higher integration of civic engagement compared to standard tech roles

ASSUMPTION: Similar roles in the industry focus less on civic missions and more on commercial metrics, differing from this role's community-centered objectives.

📝 Sample Projects

• Developing an AI-powered tool to enhance voter engagement
• Streamlining data-driven decision-making in political campaigns
• Optimizing lead scoring models for better campaign reach

ASSUMPTION: Projects often reflect the intersection of technology, data analysis, and civic responsibility within a mission-centric framework.

❓ Key Questions to Ask During Interview

• How does GoodParty.org measure success in its marketing operations?
• What are the current challenges faced by the marketing team?
• How does the company support professional development?
• What opportunities exist for increasing the role's strategic impact?
• How does the company foster a collaborative remote work environment?

ASSUMPTION: Questions should explore strategic roles, team dynamics, and growth opportunities to gauge alignment with the job's core responsibilities and organizational values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to reflect relevant experience and skills
• Research GoodParty.org's mission and recent campaigns to align your application
• Follow-up with a personalized email expressing your interest and how you align with the company’s mission
• Prepare for interviews by familiarizing yourself with the marketing tools listed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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