📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Koalafi
🔹 Location: Richmond, Virginia, United States, Arlington, Virginia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth through workflow automation and campaign execution
- Managing Marketo and customer.io platforms for B2B and B2C campaigns
- Collaborating with cross-functional teams to align marketing operations with business objectives
- Optimizing marketing technologies to improve efficiency and ROI
- Building and maintaining automated workflows to support lead nurturing, scoring, and sales handoffs
ASSUMPTION: This role requires a strong background in marketing operations and a deep understanding of marketing automation platforms. Experience with Marketo and customer.io is highly preferred.
📋 Key Responsibilities
Align Marketing Operations to Business Goals and Systems
- Collaborate with cross-functional teams to tightly align marketing operations to business objectives
- Work closely with marketing and technical teams to manage and scale existing marketing operations platforms, and identify new, high-ROI capabilities
- Manage and optimize the martech stack in partnership with engineering to ensure seamless integration, system performance, and data flow across sales and marketing tools
ASSUMPTION: Success in this role requires strong project management skills and the ability to balance multiple priorities in a fast-paced environment.
Lead Marketing Operations & Campaign Execution
- Own Marketo (B2B) and customer.io (B2C) operations end-to-end: campaign design, quality/risk controls, execution, and reporting
- Implement marketing operations best practices to enhance speed and impact while mitigating execution risks
- Build and maintain a variety of automated B2B workflows in Marketo to support lead nurturing, lead intake, scoring, and sales handoffs
- Develop and manage B2C email and SMS workflows in customer.io to enhance engagement with existing customers
- Drive targeting, segmentation, and personalization innovation to improve marketing campaigns over time
ASSUMPTION: This section requires a strong understanding of marketing automation platforms and a data-driven mindset to optimize campaign performance.
Analyze & Optimize Performance
- Partner with the Analytics team to assess campaign performance, delivering insights to inform strategy
- Utilize and enhance automated dashboards to monitor day-to-day performance
- Ideate and implement testing strategies to optimize ROI ongoing
ASSUMPTION: Success in this role requires a strong analytical background and a focus on continuous improvement.
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Koalafi offers flexible payment plans and credit-building opportunities for the 121M non-prime U.S. consumers who don't qualify for traditional financing options.
- Koalafi integrates with a wide range of eCommerce platforms and in-store POS systems, making it easy for retailers to offer non-prime financing and increase conversion rates.
- Over 15,000 retailers and their customers trust Koalafi to deliver high approval rates, clear and simple terms, and industry-leading service.
Company Specialties:
Company Website: http://koalafi.com
ASSUMPTION: Koalafi's focus on non-prime financing and commitment to innovation make it an exciting place to work in the financial services industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years)
Reporting Structure: This role reports directly to the Head of Marketing Operations or a similar position, depending on the company's organizational structure.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the individual's needs.
Growth Opportunities:
- Potential career growth into senior marketing operations roles or management positions within the marketing department
- Opportunities to expand skills and take on additional responsibilities as the company grows and evolves
ASSUMPTION: This role offers significant growth potential for the right candidate, as Koalafi continues to expand its offerings and customer base.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid or remote work arrangements
Office Location(s): Richmond, Virginia, United States, Arlington, Virginia, United States
Geographic Context:
- Richmond and Arlington are both part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living options
- The region is known for its rich history, cultural attractions, and outdoor recreation opportunities
- The cost of living in the area is generally lower than in other major East Coast cities
Work Schedule: Full-time, with standard business hours and the possibility of flexible scheduling depending on the company's policies and the individual's needs
ASSUMPTION: The location and work environment of this role may be subject to change, depending on the company's future growth and expansion plans.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or a member of the HR team
- On-site or virtual interview with the marketing team and potentially other stakeholders
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Understanding of marketing automation platforms and campaign management
- Problem-solving skills and ability to work in a fast-paced environment
- Data-driven mindset and analytical skills
- Communication and collaboration skills, particularly with cross-functional teams
Application Tips:
- Highlight relevant marketing operations experience and achievements in your resume and cover letter
- Demonstrate your understanding of Koalafi's products and services, and how your skills align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Marketing Operations, Workflow Automation, Campaign Execution, Marketing Automation, Marketo, customer.io, Data Analysis, Project Management, Cross-Functional Collaboration
ASSUMPTION: Koalafi's hiring process may vary depending on the specific role and the candidate's qualifications. It's essential to be prepared for a thorough assessment of your skills and cultural fit.
🛠️ Tools & Technologies
- Marketo
- customer.io
- Salesforce
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: This list is not exhaustive, and the specific tools and technologies required for the role may change depending on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Focus on what’s most important
- Set clear expectations and deliver
- Embrace challenges to reach full potential
- Ask, “How can this be better?”
- Move fast together
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Innovative and curious
Self-Assessment Questions:
- How do you prioritize tasks and manage multiple projects in a fast-paced environment?
- Can you provide an example of a time when you identified a process improvement and implemented it successfully?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Koalafi's culture values innovation, collaboration, and a strong work ethic. Candidates should be prepared to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest marketing automation trends and best practices
- Collaborating effectively with cross-functional teams to drive results
- Balancing the need for innovation with the need for operational efficiency
ASSUMPTION: These challenges are not exhaustive, and the specific challenges faced by the successful candidate may vary depending on the company's needs and the individual's skills.
📈 Similar Roles Comparison
- This role is similar to other marketing operations roles in the industry, but it offers unique opportunities to work with cutting-edge technology and drive growth in a high-impact sector
- Compared to other roles in the financial services industry, this role offers a greater focus on innovation and technology
- Compared to roles in other industries, this role offers a unique opportunity to work with non-prime consumers and drive financial inclusion
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and rewards that set it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing email marketing campaigns to increase open rates and click-through rates
- Implementing a new customer segmentation strategy to improve customer engagement and retention
ASSUMPTION: These projects are not exhaustive, and the specific projects undertaken by the successful candidate may vary depending on the company's needs and the individual's skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are not exhaustive, and the specific questions asked by the successful candidate may vary depending on the company's needs and the individual's interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for a phone or video screen with the hiring manager or a member of the HR team
- Research Koalafi's products, services, and company culture to demonstrate your interest and fit
- Follow up with the hiring manager or HR representative within a week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
