📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: ASG (Aplos)
🔹 Location: Remote (US, BC, AB, ON)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (must reside in specified US states or Canadian provinces)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing technology, automation, lead lifecycle, attribution, and reporting
- Unifying marketing strategies and tools across multiple brands (Aplos, Raisely, Keela)
- Collaborating with cross-functional teams to optimize lead flow and conversions
- Driving experimentation and testing strategies across marketing programs
- Ensuring data cleanliness, standardization, and compliance across marketing and sales systems
ASSUMPTION: This role requires a high level of organization, analytical skills, and the ability to work effectively in a remote, cross-functional team environment.
📋 Key Responsibilities
✅ Own and manage marketing tech stack and automation tools like HubSpot, Clearbit, etc.
✅ Implement and optimize lead scoring, nurturing, and automation workflows
✅ Ensure proper integration of MarTech systems with CRM and analytics platforms
✅ Define and optimize lead lifecycle stages (MQL, SQL, SAL, etc.)
✅ Work with RevOps to ensure seamless lead handoff between Marketing and Sales
✅ Improve lead scoring models to enhance conversion rates
✅ Oversee segmentation strategies to ensure proper audience targeting across campaigns
✅ Manage email list hygiene, audience segmentation, and data deduplication
✅ Support campaign execution by ensuring correct list pulls, exclusions, and compliance
✅ Implement best practices for campaign tracking (UTMs, lead source attribution)
✅ Build and maintain marketing dashboards in Salesforce and HubSpot
✅ Set up multi-touch attribution and campaign tracking for accurate ROI measurement
✅ Analyze funnel performance and provide insights for improvement
✅ Ensure data cleanliness and standardization across marketing and sales systems
✅ Optimize email deliverability and compliance (GDPR, CAN-SPAM, etc.)
✅ Implement campaign tracking best practices for accurate reporting
✅ Partner with Demand Gen, Lifecycle Marketing, Sales, and RevOps teams to improve marketing efficiency
✅ Drive experimentation and testing strategies across marketing programs
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing performance and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of marketing operations experience within B2B SaaS companies
Required Skills:
- Deep understanding and experience with marketing automation platforms like HubSpot, Marketo, etc.
- Expertise in managing Salesforce for marketing and lead management
- Strong analytical skills complemented by experience with lead scoring, nurturing, segmentation, and database management
- Comfortable managing complex campaign tracking, including UTMs and lead source attribution
- Highly data-driven and strategic mindset
- Excellent collaboration skills, with experience working with cross-functional teams
- Familiarity with ABM and paid ad campaigns
Preferred Skills:
- Experience with Google Analytics, Google Tag Manager, Looker/Metabase, and Funnel.io
- Knowledge of fundraising software and nonprofit industry trends
- Experience with remote work and cross-functional teams
ASSUMPTION: Candidates with a strong background in marketing operations, data analysis, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $125,000 USD (depends on location)
Benefits:
- Unlimited PTO and volunteer time off
- Paid parental leave (12 weeks)
- Robust medical, dental, and vision coverage ($0 employee only premiums)
- Disability and life insurance coverages
- 4% match on retirement
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing operations roles within B2B SaaS companies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, nonprofit software and fundraising tools)
Company Size: Small (11-50 employees) - Expect a close-knit, agile team with a focus on collaboration and innovation.
Founded: 2013 - Keela is an established company with a history of growth and success in the nonprofit sector.
Company Description:
- Keela is an impact technology company committed to building specialized solutions for the nonprofit sector.
- The company believes in making productive tools accessible and affordable, especially for those working for the greater good.
- Keela offers a suite of products, including Aplos, Raisely, and Keela, which cater to various nonprofit needs, such as fundraising, donor management, and project management.
Company Specialties:
- Project Management
- Donor Management
- Nonprofit Marketing
- Nonprofit Software
- CRM
Company Website: http://www.keela.co
ASSUMPTION: Keela's focus on the nonprofit sector may require applicants to have some understanding of or interest in the nonprofit industry.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of strategic thinking, tactical execution, and data analysis, with opportunities for growth and leadership.
Reporting Structure: The Marketing Operations Manager will report to the Director of Revenue Operations and collaborate with various teams, including Demand Gen, Marketing, RevOps, Finance, and Sales.
Work Arrangement: Remote (must reside in specified US states or Canadian provinces) - Expect a flexible work environment with a focus on results and productivity.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Operations Manager to take on more responsibility or move into a leadership role.
- This role provides exposure to various aspects of marketing and revenue operations, allowing for skill development and career growth.
- The company's focus on innovation and continuous improvement may present opportunities for professional development and learning.
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote - The company operates remotely, with employees spread across North America and beyond.
Office Location(s): Vancouver, British Columbia (headquarters)
Geographic Context:
- The company's remote work environment allows for a flexible and diverse team, with employees working from various locations across North America.
- The company's headquarters in Vancouver, British Columbia, is a vibrant and multicultural city with a strong tech industry.
- The company's focus on the nonprofit sector may provide opportunities to work with organizations from around the world.
Work Schedule: Full-time (40 hours/week) - Expect a flexible work schedule with a focus on results and productivity.
ASSUMPTION: The company's remote work environment may require applicants to be self-motivated, organized, and comfortable working independently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience with marketing automation, lead management, and data analysis
- Problem-solving and critical thinking abilities
- Collaboration and communication skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills.
- Be prepared to discuss your experience with marketing automation, lead management, and data analysis in detail.
- Demonstrate your understanding of the nonprofit sector and Keela's products.
- Showcase your ability to work effectively in a remote, cross-functional team environment.
ATS Keywords: Marketing Operations, Marketing Automation, Lead Management, Salesforce, Data Analysis, Campaign Tracking, Email Marketing, Segmentation, Lead Scoring, Collaboration, Account-Based Marketing, Paid Advertising, Data Governance, Process Optimization, Reporting, Analytics
ASSUMPTION: The interview process may involve a combination of phone or video screens, technical assessments, and final interviews with the team to evaluate the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Clearbit
- Salesforce
- Google Analytics
- Google Tag Manager
- Looker/Metabase
- Funnel.io
- UTM parameters
- Marketing automation platforms (e.g., Marketo)
ASSUMPTION: The Marketing Operations Manager will be expected to have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Impact-driven - Keela is committed to making a positive impact on the nonprofit sector and the world.
- Innovative - The company values creativity, continuous learning, and pushing the boundaries of what's possible.
- Collaborative - Keela fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Remote-first - Keela operates as a remote-first company, with employees working from various locations across North America and beyond.
- Results-driven - The company focuses on outcomes and productivity, rather than hours worked or presenteeism.
- Agile - Keela is an agile organization that values adaptability, flexibility, and a growth mindset.
Self-Assessment Questions:
- Do you share Keela's commitment to making a positive impact on the nonprofit sector and the world?
- Are you comfortable working in a remote, cross-functional team environment?
- Do you thrive in an agile, results-driven work environment?
ASSUMPTION: Keela's company culture is driven by its mission to make a positive impact on the nonprofit sector and the world, with a focus on innovation, collaboration, and results-driven work.
⚠️ Potential Challenges
- Managing multiple marketing tech stacks and automation workflows for different brands (Aplos, Raisely, Keela)
- Ensuring data cleanliness, standardization, and compliance across marketing and sales systems for multiple brands
- Balancing strategic planning, tactical execution, and data analysis responsibilities
- Working effectively in a remote, cross-functional team environment
ASSUMPTION: The Marketing Operations Manager will need to be organized, adaptable, and comfortable working in a dynamic, fast-paced environment to succeed in this role.
📈 Similar Roles Comparison
- Marketing Operations Manager (Keela) vs. Marketing Operations Manager (B2B SaaS company) - Keela's focus on the nonprofit sector may require additional understanding of or interest in the nonprofit industry.
- Marketing Operations Manager (Keela) vs. Marketing Operations Manager (B2C company) - Keela's products cater to nonprofit organizations, which may have different marketing and fundraising needs compared to B2C companies.
- Marketing Operations Manager (Keela) vs. Marketing Operations Manager (Enterprise-level company) - Keela is a small company (11-50 employees), which may offer a more agile, hands-on work environment compared to larger enterprises.
ASSUMPTION: The Marketing Operations Manager role at Keela may have unique aspects compared to similar roles at other companies, due to the company's focus on the nonprofit sector and its size.
📝 Sample Projects
- Implementing and optimizing lead scoring, nurturing, and automation workflows for Aplos, Raisely, and Keela
- Analyzing funnel performance and providing data-driven insights to improve marketing efficiency and revenue growth
- Managing email list hygiene, audience segmentation, and data deduplication for multiple brands
ASSUMPTION: The Marketing Operations Manager's projects will involve a mix of strategic planning, tactical execution, and data analysis to drive marketing performance and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Marketing and Revenue Operations teams?
- How does Keela support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Keela measure the success of its marketing operations initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, informed questions during the interview process can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for the interview process, which may include phone or video screens, technical assessments, and final interviews with the team
- Research Keela's products, the nonprofit sector, and the company's mission and values
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
