Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: CyberRisk Alliance

🔹 Location: New York, NY (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior Level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing automation platform and executing campaigns
• Developing audience segmentation strategies
• Optimizing campaign performance through data-driven approaches
• Collaborating cross-functionally to train the organization on best practices
• Supporting key organizational initiatives around the Data Platform

ASSUMPTION: This role requires a balance of technical skills in marketing automation and data analysis, along with strong communication and collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Develop a high-level view of marketing operations and implement new processes to improve performance and support business objectives

✅ Develop audience segmentation strategies to create a journey for contacts in the database and optimize campaign performance

✅ Work closely with Marketing & Sales to manage Marketo campaigns that integrate with Salesforce

✅ Train the organization on marketing automation and email marketing best practices

✅ Maintain a data-driven approach through continual experimentation and optimization to meet and exceed aggressive company goals

✅ Optimize campaign performance and provide campaign attribution reporting

✅ Manage marketing automation efforts and processes, proactively researching and implementing best practices, strategies, and industry standards

✅ Support key organizational initiatives around the Data Platform to deliver high-quality data to clients and community

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work effectively under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience, with 3+ years in email marketing or marketing operations

Required Skills:

• Proven experience with marketing automation systems (Marketo preferred)
• Experience connecting marketing automation system data to CRM systems (Salesforce preferred)
• Strong collaboration skills and ability to work with others at different levels in the organization
• Strong copywriting talent
• Comfortable working under pressure and in a fast-paced environment
• Meticulous attention to detail and highly organized
• Experience with HTML emails and web design (preferred)
• List management and database management experience

Preferred Skills:

• Experience with data analysis and visualization tools
• Familiarity with the cybersecurity industry

ASSUMPTION: Candidates with a strong background in marketing automation, CRM integration, and data-driven decision making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 (New York City, NY only)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Flexible work arrangements

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is specific to New York City and may vary for remote employees. Benefits may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity media and events

Company Size: Small to Medium (51-200 employees)

Founded: 2018

Company Description:

• Provides business intelligence to help the cybersecurity ecosystem connect, share knowledge, and make smarter decisions
• Offers innovative marketing solutions to galvanize an efficient marketplace
• Engages the entire cyber community and lifts the success of all industry professionals

Company Specialties:

• Security
• Cybersecurity
• Information risk professionals
• Tech-enabled services
• Marketing services
• Cyber risk
• MSSP

Company Website: CyberRisk Alliance

ASSUMPTION: CyberRisk Alliance is a growing company in the cybersecurity industry, focused on providing valuable insights and connecting professionals in the field.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the Director of Marketing Operations

Work Arrangement: Remote OK, with occasional in-person meetings or events

Growth Opportunities:

• Potential to grow into a leadership role within the marketing operations team
• Opportunities to work on high-impact projects and initiatives
• Chance to learn and develop skills in a dynamic and growing industry

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing company in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Hybrid (New York City office with remote work options)

Office Location(s): 400 Madison Ave, Suite 6C, New York, NY 10017

Geographic Context:

• New York City is a major hub for the cybersecurity industry
• Access to a diverse range of cultural, recreational, and professional opportunities
• Competitive job market with many opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the New York City office location provides access to a vibrant and dynamic professional network.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the marketing team
• Final interview with the Director of Marketing Operations
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing automation and data analysis
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Alignment with company values and culture

Application Tips:

• Highlight relevant marketing automation and data analysis experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability
• Be ready to discuss your approach to data-driven decision making and campaign optimization

ATS Keywords: Marketing Operations, Marketing Automation, Email Marketing, Salesforce, Data-Driven, Campaign Optimization, Collaboration, Attention to Detail

ASSUMPTION: The interview process will focus on assessing technical skills, problem-solving abilities, and cultural fit within the marketing team.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• HTML and web design tools (e.g., Adobe Creative Suite, Google Workspace)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Community-centered
• Collaborative
• Innovative
• Data-driven
• Customer-focused

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision making?
• Do you have strong collaboration skills and enjoy working with diverse teams?
• Are you passionate about the cybersecurity industry and eager to learn and grow within it?

ASSUMPTION: Candidates who align with CyberRisk Alliance's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may be challenging for some individuals
• The role requires a high level of attention to detail and strong organizational skills
• Occasional in-person meetings or events may be required, even for remote employees
• The competitive job market in New York City may present challenges in attracting and retaining top talent

ASSUMPTION: Addressing these challenges proactively and effectively will be crucial for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations and data-driven decision making within the cybersecurity industry
• Compared to related roles in marketing or data analysis, this position requires a strong balance of technical skills and communication abilities
• Career progression may include opportunities to specialize in marketing operations or transition into a leadership role within the marketing team

ASSUMPTION: This role offers a unique blend of technical and interpersonal skills development, with opportunities for career growth and progression within the cybersecurity industry.

📝 Sample Projects

• Developing and implementing a new segmentation strategy to improve campaign performance
• Optimizing campaign attribution reporting to provide more accurate and actionable data
• Collaborating with the sales team to improve lead scoring and nurturing processes
• Conducting a comprehensive audit of marketing automation processes and making data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Operations Manager may be involved in.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how does this role address them?
• How does this role collaborate with other teams within the organization, such as sales or product?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company support work-life balance for its employees, particularly those working remotely?
• What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing automation, data analysis, and collaboration experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions focusing on problem-solving, collaboration, and adaptability
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.