Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Hawk

🔹 Location: London, UK (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Germany & UK only)

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing performance and impact through operational excellence
• Managing marketing systems, processes, and data for demand generation and ABM programs
• Collaborating with cross-functional teams to improve campaign effectiveness and efficiency
• Driving continuous improvement through data analysis and process optimization
• Working with cutting-edge marketing technology and tools

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a solid understanding of B2B marketing and ABM. Experience with HubSpot is essential, and familiarity with other marketing automation tools is a plus.

📋 Key Responsibilities

✅ Campaign Operations: Support campaign planning and execution, build scalable processes, and collaborate with teams to launch and refine ABM programs.

✅ Data Management, Reporting & Insights: Develop dashboards and reports, provide actionable insights, and monitor ABM performance metrics.

✅ Process Optimization: Identify and drive continuous improvements in marketing processes, automation, and workflows.

✅ Marketing Technology & Systems: Work with RevOps to build and maintain a marketing tech stack, and identify new tools to improve marketing effectiveness and efficiency.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis. Strong project management skills and the ability to work collaboratively are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in marketing operations, with a focus on B2B tech environments.

Required Skills:

• Proven experience in marketing operations, lead flow, lead scoring, and campaign automation
• Strong analytical mindset with a love for Excel
• Solid understanding of B2B marketing metrics (MQL, SQL, pipeline attribution, etc.)
• Experience working with HubSpot and ABM tools
• Basic knowledge of HTML/CSS, API integrations, or low-code tools like Zapier
• Understanding of data privacy compliance (GDPR, CCPA)

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Candidates with a strong background in marketing operations and a passion for driving marketing efficiency and effectiveness are ideal for this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on experience and industry standards for mid-senior level marketing operations roles in London)

Benefits:

• Competitive benefits package
• Flexible working hours
• Remote work options (Germany & UK only)

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing operations roles in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Hawk is a leading provider of AI-supported anti-money laundering and fraud detection technology, helping banks and payment providers combat financial crime.

Company Size: 51-200 employees. Hawk offers a dynamic and fast-paced work environment, providing opportunities for growth and impact.

Founded: 2018. Hawk has quickly established itself as a key player in the RegTech and FinTech spaces, with a focus on explainable AI and scalable compliance.

Company Description:

• Hawk combines traditional rules and explainable AI to improve AML compliance and fraud prevention
• The company offers a culture of mutual trust, support, and passion, with a mission to make a difference in the global fight against money laundering and fraud
• Hawk's solution covers AML transaction monitoring, payment screening, and pKYC, with the option to add fraud detection for comprehensive coverage

Company Specialties:

• Anti-Money Laundering (AML)
• Fraud Detection
• Explainable AI
• RegTech
• FinTech
• Crypto
• Scalable Compliance
• SaaS
• Self-Learning Systems
• Machine Learning

Company Website: https://www.hawk.ai/

ASSUMPTION: Hawk's focus on explainable AI and scalable compliance sets it apart in the RegTech and FinTech industries. The company's commitment to fighting financial crime and making a global impact is a key driver for its employees.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers an opportunity to drive marketing efficiency and effectiveness at a strategic level, with the potential for growth into a leadership position.

Reporting Structure: The Marketing Operations Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and RevOps.

Work Arrangement: Remote (Germany & UK only). This role offers flexible working hours and the option to work remotely, with a focus on results and output rather than hours worked.

Growth Opportunities:

• As Hawk continues to grow, there will be opportunities for the Marketing Operations Manager to take on more responsibility and advance their career within the marketing function
• The company's focus on continuous improvement and innovation creates an environment where employees can learn and develop new skills
• Hawk's commitment to fighting financial crime and making a global impact provides a sense of purpose and meaning for its employees

ASSUMPTION: This role offers an excellent opportunity for a marketing operations professional to make a significant impact on a growing company in the RegTech and FinTech spaces. With a focus on strategic planning, data-driven analysis, and process optimization, the Marketing Operations Manager will play a crucial role in driving marketing efficiency and effectiveness.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from Hawk's Munich headquarters or London office).

Office Location(s): Munich, Germany (Friedenstraße, 22B / i3, Munich, Bayern 81671, DE) and London, UK (Remote).

Geographic Context:

• London, UK: A global financial hub with a vibrant tech scene, offering a multicultural environment and excellent networking opportunities
• Munich, Germany: A major tech hub in Europe, with a strong focus on FinTech and RegTech, and a high quality of life

Work Schedule: Flexible, with a focus on results and output rather than hours worked. The Marketing Operations Manager will be expected to work core hours (9 am - 5 pm GMT/BST) and be available for team meetings and collaboration as needed.

ASSUMPTION: Hawk's remote work arrangement offers flexibility and work-life balance, with the option to work from the company's Munich headquarters or London office as needed. The company's focus on results and output rather than hours worked creates a supportive and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Technical interview with the Head of Marketing to assess marketing operations skills and experience
• Final interview with the CEO to discuss the role's strategic fit and alignment with Hawk's mission and values

Key Assessment Areas:

• Marketing operations skills and experience
• Analytical mindset and data-driven approach
• Strategic thinking and problem-solving abilities
• Collaboration and communication skills
• Alignment with Hawk's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing operations experience and skills, with a focus on B2B tech environments and ABM
• Demonstrate your understanding of Hawk's mission and values, and explain how your background and skills make you a strong fit for the role
• Prepare for the technical interview by brushing up on your marketing operations knowledge and being ready to discuss specific examples of your experience and achievements

ATS Keywords: Marketing Operations, ABM, Lead Management, Data Analysis, Campaign Automation, HubSpot, B2B Marketing, HTML, CSS, API Integrations, Data Privacy Compliance, Excel, RevOps, Process Optimization, Marketing Technology, Reporting, Insights

ASSUMPTION: Hawk's interview process is designed to assess candidates' marketing operations skills and experience, as well as their cultural fit and alignment with the company's mission and values. The process is collaborative and supportive, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation, CRM, and Sales)
• Marketo or Pardot (Marketing Automation - alternative tools)
• Google Analytics (Web Analytics)
• Mixpanel (Product Analytics)
• Salesforce or HubSpot CRM (Customer Relationship Management)
• Zapier (Low-code Automation)
• Excel (Data Analysis and Reporting)

ASSUMPTION: The Marketing Operations Manager will be expected to have experience with HubSpot and a strong understanding of marketing automation tools. Familiarity with other tools in the marketing technology stack is a plus.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in everything we do
• Integrity: Acting with honesty and transparency in all our interactions
• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve our goals
• Impact: Making a meaningful difference in the fight against financial crime

Work Style:

• Results-driven: Focused on achieving outcomes and delivering value
• Data-driven: Using data and analytics to inform decision-making and improve performance
• Collaborative: Working closely with cross-functional teams to achieve shared goals
• Adaptable: Embracing change and continuous learning in a fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of driving marketing efficiency and effectiveness in a B2B tech environment?
• Are you comfortable working with data and using it to inform decision-making and improve performance?
• Do you thrive in a collaborative, fast-paced environment and enjoy working with cross-functional teams?
• Are you passionate about fighting financial crime and making a global impact?

ASSUMPTION: Hawk's company culture is built on a foundation of excellence, integrity, innovation, collaboration, and impact. The Marketing Operations Manager should be a strong cultural fit, with a results-driven, data-driven, collaborative, and adaptable work style, and a passion for fighting financial crime and making a global impact.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Balancing strategic planning and hands-on execution, with a focus on both big-picture thinking and tactical implementation
• Working with a diverse range of stakeholders, including marketing, sales, product, and RevOps teams
• Keeping up with the latest trends and best practices in marketing operations and technology
• Adapting to changes in the company's priorities and focus as it continues to grow and evolve

ASSUMPTION: The Marketing Operations Manager will face a range of challenges in this role, from managing multiple priorities and balancing strategic planning and hands-on execution to working with diverse stakeholders and keeping up with the latest trends and best practices. Strong project management skills, adaptability, and a results-driven mindset will be essential for success.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position has a strong focus on ABM and driving marketing efficiency and effectiveness through data-driven analysis and process optimization
• Hawk's commitment to fighting financial crime and making a global impact sets it apart from other companies in the RegTech and FinTech spaces, providing a unique sense of purpose and meaning for employees
• As a mid-senior level role, this position offers an opportunity for career growth and development within the marketing function, with the potential to take on more responsibility and advance into a leadership position

ASSUMPTION: This role offers a unique opportunity for a marketing operations professional to drive marketing efficiency and effectiveness at a strategic level, with a focus on ABM and data-driven analysis. Hawk's commitment to fighting financial crime and making a global impact provides a strong sense of purpose and meaning for employees, setting it apart from other companies in the RegTech and FinTech spaces.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve lead quality and conversion
• Optimizing campaign workflows and automation to improve efficiency and reduce manual effort
• Building and maintaining a marketing tech stack to support demand generation and ABM programs
• Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
• Collaborating with cross-functional teams to launch and refine ABM programs, with a focus on driving pipeline influence and attribution

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Marketing Operations Manager may face in this role, from developing and implementing new processes to analyzing data and collaborating with cross-functional teams. Strong project management skills, data-driven analysis, and a strategic mindset will be essential for success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to ABM and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its marketing operations team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing operations function, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to help the candidate assess the fit of the role and the company, and to gain a deeper understanding of the company's approach to marketing operations, ABM, and professional development. The candidate's answers to these questions can provide valuable insights into the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing operations experience and skills, with a focus on B2B tech environments and ABM
• Prepare for the technical interview by brushing up on your marketing operations knowledge and being ready to discuss specific examples of your experience and achievements
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.