Marketing Operations Manager (India)

📌 Core Information

🔹 Job Title: Marketing Operations Manager (India)

🔹 Company: Insider.

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving marketing efficiency and effectiveness through advanced technology and data analytics
• Optimizing marketing tech stack and processes for improved outcomes
• Collaborating with Revenue Operations to enhance lead flow management
• Providing training and best practices to global marketing teams
• Analyzing complex datasets to uncover actionable insights

ASSUMPTION: This role requires a balance of technical proficiency and strong analytical skills, with a focus on driving marketing excellence through data-driven decision making.

📋 Key Responsibilities

✅ Own and enhance marketing operations and automation workflows, including lead uploads, lead scoring, and email campaigns

✅ Manage and optimize marketing technology ecosystem, ensuring seamless integration and maximum ROI

✅ Support campaign creation and execution by developing email, landing page, form, and digital ad templates

✅ Develop and deliver training, tutorials, and best practices to ensure global marketing teams operate with excellence

✅ Collaborate with Revenue Operations to deploy lead flow management strategies, boosting conversion rates and pipeline velocity

✅ Maintain data integrity and proactively troubleshoot system issues

✅ Build, maintain, and evolve dashboards and reports to track key marketing metrics and campaign performance

✅ Analyze complex datasets to uncover actionable insights and recommend data-driven strategies

✅ Monitor marketing KPIs and support marketing decision-making with clear, data-backed recommendations

ASSUMPTION: This role involves a mix of operational tasks, technical management, and data analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

Experience: +5 years of experience in marketing operations, marketing analytics, or a similar role

Required Skills:

• Proficient in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with experience in building and interpreting marketing reports and dashboards
• Excellent problem-solving skills and attention to detail
• Self-motivated and extremely resourceful in driving projects forward
• The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround

Preferred Skills:

• Genuine curiosity around emerging technologies and marketing trends
• Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth

ASSUMPTION: Candidates should have a strong foundation in marketing operations and analytics, with a proven track record of driving marketing excellence through data-driven strategies.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a role of this level and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Professional development opportunities
• Employee discounts and perks

Working Hours: Full-time (40 hours/week), with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-native omnichannel and customer engagement platforms

Company Size: 1,001-5,000 employees, offering a mid-sized company experience with opportunities for growth and collaboration

Founded: 2012, with a history of innovation and growth in the marketing technology space

Company Description:

• Insider enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and individualize customer experiences
• Offers a platform for delivering experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS)
• Named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021

Company Specialties:

• Online Marketing
• Predictive Analytics
• Web Personalization
• E-commerce
• Mobile Platforms
• Omnichannel marketing

Company Website: https://useinsider.com/

ASSUMPTION: Insider is a well-established company in the marketing technology space, with a strong focus on AI-driven personalization and cross-channel customer engagement.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing operations and analytics field

Reporting Structure: Reports directly to the VP of Marketing, with opportunities to collaborate with Revenue Operations and global marketing teams

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic roles as the company grows
• Opportunities to work with and learn from experienced marketing professionals
• Chance to gain exposure to emerging technologies and marketing trends

ASSUMPTION: This role offers strong growth potential, with opportunities to learn, develop, and advance within the marketing operations and analytics field.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in South India
• Known for its vibrant tech industry, with a strong focus on innovation and startup culture
• Offers a diverse range of cultural, historical, and recreational attractions

Work Schedule: Full-time (40 hours/week), with flexibility for a hybrid work arrangement

ASSUMPTION: Bangalore offers a dynamic and innovative work environment, with a strong focus on technology and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final round interview with the marketing team

Key Assessment Areas:

• Technical proficiency in marketing automation and CRM systems
• Analytical skills and data-driven decision-making
• Problem-solving and attention to detail
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in marketing operations and analytics
• Tailor your resume and cover letter to emphasize your skills and fit for this role
• Prepare for technical assessments and case studies by brushing up on your marketing automation and CRM skills
• Research Insider and the marketing technology industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing Operations, Marketing Automation, CRM Systems, Data Analytics, Problem-Solving, Attention to Detail, Self-Motivated, Resourceful, Fast-Paced Environment, Positive Attitude, Curiosity, Emerging Technologies, Marketing Trends

ASSUMPTION: The application process for this role will involve a combination of online assessments, interviews, and case studies, with a focus on technical proficiency and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Other essential marketing tools (e.g., email marketing platforms, analytics tools, etc.)

ASSUMPTION: This role requires proficiency in marketing automation and CRM systems, with a focus on tools such as HubSpot and Salesforce.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resourceful

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with complex datasets and drawing insights from them?
• Do you have a strong desire to learn about emerging technologies and marketing trends?

ASSUMPTION: Insider values a customer-centric, innovative, and collaborative work environment, with a strong focus on data-driven decision-making and results-oriented outcomes.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with emerging technologies and marketing trends
• Collaborating effectively with global marketing teams across different time zones
• Maintaining data integrity and troubleshooting system issues in a complex marketing technology ecosystem

ASSUMPTION: This role may present challenges related to managing multiple priorities, staying current with industry trends, and navigating a complex marketing technology ecosystem.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or Marketing Analytics Manager position, but with a stronger focus on driving marketing excellence through data-driven strategies and a broader scope of responsibilities
• Insider's focus on AI-driven personalization and cross-channel customer engagement sets it apart from other marketing technology companies
• Career paths for this role may include advancement to senior marketing operations or analytics roles, or transition to other marketing leadership positions

ASSUMPTION: This role offers a unique blend of marketing operations, analytics, and strategy, with opportunities for growth and advancement within the marketing technology field.

📝 Sample Projects

• Developing and implementing a lead scoring model to improve marketing-qualified lead (MQL) quality
• Optimizing marketing automation workflows to reduce manual effort and improve campaign performance
• Analyzing campaign data to uncover trends and insights, and using those insights to inform future campaign strategy

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and operational aspects of this role, with a focus on driving marketing excellence through technology and analytics.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology stack and how this role will contribute to its optimization?
• How does this role collaborate with other marketing teams and stakeholders to drive marketing excellence?
• What are the most pressing challenges facing the marketing operations and analytics function, and how can this role help address them?
• How does Insider support the professional development and growth of its marketing operations and analytics team members?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical assessments and case studies by brushing up on your marketing automation and CRM skills
• Research Insider and the marketing technology industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.