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Marketing Operations Manager (m/f/d)

Nexperia
Full-time
On-site
Hamburg, Hamburg, Germany
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Manager (m/f/d)

πŸ”Ή Company: Nexperia

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 17, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Streamlining demand creation processes and collaborating with multiple stakeholders
  • Developing and implementing customer classification strategies
  • Managing the alignment process between sales teams and business groups
  • Overseeing the rollout and control of rolling financial forecasts (RFF) programs
  • Designing and executing customer development programs

ASSUMPTION: This role requires strong organizational skills, analytical thinking, and the ability to work effectively in a dynamic environment. Familiarity with the semiconductor industry or similar data commodity markets is beneficial.

πŸ“‹ Key Responsibilities

βœ… Develop and implement customer classification strategies to segment and target key customer groups effectively

βœ… Analyze customer data to identify trends and opportunities for personalized marketing efforts

βœ… Coordinate and manage the alignment process between sales teams and business groups

βœ… Facilitate communication and collaboration among cross-functional teams to provide business data timely, accurately, and transparently

βœ… Oversee the rollout and initiatives to support marketing campaigns and product launches

βœ… Monitor and report on the effectiveness of RFF programs

βœ… Design and execute customer development programs to enhance customer engagement and loyalty

βœ… Collaborate with product and sales teams to create initiatives that drive customer satisfaction and retention

βœ… Drive Revenue and Design Win Tracking/Forecasting in collaboration with the Sales (-Operations) Team globally

βœ… Monitor Target Setting and Controlling

βœ… Create market intelligence and make proposals for further opportunities linked to our portfolio expansion

βœ… Generate a customer service level roadmap aligned with relevant stakeholders to ensure consistent and high-quality customer experiences

βœ… Monitor and evaluate customer service performance against established SLAs

βœ… Review and take initiatives to improve our customer engagement based on NPS survey

βœ… Plan and coordinate company participation in industry conferences and exhibitions

βœ… Manage logistics, booth setup, and promotional activities to maximize event impact

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Strong communication skills and the ability to work effectively with various teams are essential.

🎯 Required Qualifications

Education: University degree in Business Administration, Marketing, Industrial Engineering, or similar

Experience: Minimum 3 years of relevant experience in a similar role, preferably within the semiconductor industry or data commodity markets, depending on educational credentials

Required Skills:

  • Sound understanding of (Semiconductor) and Distribution related business processes and programs
  • Proven experience and skills with BI tools (Tableau, Spotfire, Power BI, etc.)
  • Versed in Marketing Strategy, incl. SWOT, Business Development & Project Management
  • Analytical thinking and strong focus on data accuracy
  • Ability to work effectively in a fast-paced, dynamic environment
  • Very good communication skills in English, both verbal and written
  • Team player with a strong drive to achieve success
  • Excellent organizational skills with high assertiveness

Preferred Skills:

  • Experience in the semiconductor industry or similar data commodity markets
  • Familiarity with marketing automation tools

ASSUMPTION: Candidates with relevant experience in the semiconductor industry or similar data commodity markets may have an advantage. Familiarity with marketing automation tools is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Marketing Operations Manager with 3-5 years of experience in Germany)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and international work environment

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Operations Manager with 3-5 years of experience in Germany. Actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. As a leading expert in the development and production of essential semiconductors, Nexperia serves a global customer base, shipping more than 100 billion products annually.

Company Size: Nexperia has 10,001+ employees, offering a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Nexperia was founded in 2016, following the spin-off of the Standard Products business from NXP Semiconductors.

Company Description:

  • Nexperia serves a global customer base, shipping more than 100 billion products annually
  • The company serves a wide range of industries, including automotive, industrial, mobile, and consumer applications
  • Nexperia is committed to innovation, efficiency, sustainability, and stringent industry requirements

Company Specialties:

  • Technology
  • Electronics
  • Engineering
  • Discretes
  • Diode
  • Transistor
  • MOSFET
  • Logic
  • Automotive
  • ESD Protection
  • Mobile
  • Industry
  • Computing
  • Portable
  • Robotics
  • Manufacturing
  • Chip
  • Frontend
  • Semiconductors
  • Operations
  • IT
  • Hardware
  • Power MOSFET
  • and Analog

Company Website: www.nexperia.com

ASSUMPTION: Nexperia's large employee base and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and sustainability creates an exciting work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing operations or a related field, seeking to advance their career in a global organization.

Reporting Structure: The Marketing Operations Manager reports directly to the Head of Marketing Operations and works closely with various teams, including Marketing, Sales Operations, Finance, IT, and Product Groups.

Work Arrangement: This is an on-site position based in Hamburg, Germany, with flexible working hours and remote work options available.

Growth Opportunities:

  • Potential to advance to a senior marketing operations role or take on additional responsibilities within the marketing department
  • Opportunities to work on international projects and collaborate with global teams
  • Access to professional development and training opportunities

ASSUMPTION: This role offers strong potential for career growth and development within Nexperia's global organization. Candidates should be proactive and eager to take on new challenges to maximize their growth opportunities.

🌍 Location & Work Environment

Office Type: Nexperia's Hamburg office is a modern, collaborative workspace with state-of-the-art facilities and a diverse, international team.

Office Location(s): Jonkerbosplein 52, Nijmegen, Gelderland 6534 AB, NL; Stresemannallee 101, Hamburg, HH 22529, DE

Geographic Context:

  • Hamburg is the second-largest city in Germany and a major hub for the technology and logistics industries
  • The city offers a high quality of life, with a rich cultural scene, excellent education opportunities, and a vibrant startup ecosystem
  • Hamburg is well-connected by public transportation, with easy access to international airports and high-speed train connections

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: Nexperia's Hamburg office provides a dynamic and international work environment, with easy access to cultural attractions and transportation options. Candidates should be comfortable working in a fast-paced, collaborative setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • On-site or virtual interview with the hiring manager and relevant team members
  • Final decision and offer

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Communication and collaboration skills
  • Understanding of marketing operations processes and tools
  • Cultural fit and alignment with Nexperia's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of marketing operations and the semiconductor industry in your application materials
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
  • Research Nexperia's company culture and values to ensure a strong fit

ATS Keywords: Marketing Operations, Customer Classification, Stakeholder Coordination, Rolling Financial Forecast, Customer Development, Market Intelligence, Customer Service Level Definition, Conference and Exhibitions, Semiconductor Industry, BI Tools, Data Accuracy, Team Player, Organizational Skills

ASSUMPTION: Nexperia's application process is designed to assess candidates' problem-solving skills, communication, and cultural fit. Candidates should tailor their application materials and prepare for interview questions that focus on these areas.

πŸ› οΈ Tools & Technologies

  • BI Tools: Tableau, Spotfire, Power BI
  • Marketing Automation Tools: (Potentially) Marketo, HubSpot, or similar
  • Project Management Tools: Asana, Trello, or similar
  • Collaboration Tools: Microsoft Office Suite, Google Workspace, or similar

ASSUMPTION: Familiarity with BI tools and potentially marketing automation tools is required for this role. Candidates should be comfortable using project management and collaboration tools to work effectively with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Collaboration
  • Integrity
  • Sustainability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Data-driven and analytical
  • Results-oriented and focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced work environment?
  • Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
  • Do you have a strong focus on data accuracy and driving results through data analysis?
  • Are you committed to continuous learning and professional development?

ASSUMPTION: Nexperia values candidates who are customer-focused, innovative, collaborative, and committed to sustainability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

  • Managing multiple stakeholders and balancing competing priorities
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in the market and responding to new opportunities
  • Collaborating effectively with global teams across different time zones

ASSUMPTION: This role presents challenges related to stakeholder management, time management, adaptability, and global collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment and be proactive in managing their priorities and workload.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Manager role, this position focuses more on operational processes and data analysis, with less emphasis on strategic planning and campaign execution
  • In contrast to a Sales Operations role, this position is more focused on marketing-specific processes and less on sales-related activities
  • Career progression in marketing operations typically involves advancing to senior or management roles within the marketing department or transitioning to a related field, such as sales operations or business development

ASSUMPTION: This role differs from related positions in its focus on marketing operations processes and data analysis. Candidates should consider their career goals and preferences when comparing this role to similar positions.

πŸ“ Sample Projects

  • Developing and implementing a new customer classification strategy to improve targeting and personalization
  • Streamlining the rolling financial forecast (RFF) process to improve accuracy and efficiency
  • Designing and executing a customer development program to enhance customer engagement and loyalty
  • Analyzing market intelligence data to identify new opportunities for portfolio expansion

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Marketing Operations Manager might undertake in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these projects.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role collaborate with other teams, such as sales, product, and finance?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Nexperia support the professional development and growth of its marketing operations team members?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help candidates understand the team dynamics, priorities, and growth opportunities for this role. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
  • Research Nexperia's company culture and values to ensure a strong fit
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.