📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, VIC or Brisbane, QLD
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the MRM platform and holistic enablement of marketing operations
- Collaborating with various stakeholders, including risk, technology, product marketing, and advertising teams
- Managing marketing processes, prioritization, and systems to enable the marketing function
- Streamlining processes and ensuring marketing systems are in place for optimized processes
- Serving as a center of excellence for marketing operations and process improvements
ASSUMPTION: This role requires a balance of technical, operational, and stakeholder management skills. The ideal candidate will have experience in marketing operations and a strong understanding of marketing systems and processes.
📋 Key Responsibilities
✅ Oversee the MRM platform and holistic enablement of marketing operations
✅ Support management of marketing GTM processes, prioritization, and systems
✅ Streamline and optimize marketing processes and ensure systems are in place for optimized processes
✅ Serve as a center of excellence for marketing operations and process improvements
✅ Ensure well-managed and compliant marketing operations
✅ Support technical system builds within the Australia division marketing and manage system changes
✅ Conduct impact assessments for system changes
ASSUMPTION: This role involves a mix of strategic planning, operational management, and stakeholder engagement. The ideal candidate will be comfortable working in a dynamic environment and managing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing operations, marketing planning, or a related role
Required Skills:
- Marketing operations experience
- Technical mindset with background in software applications, customer service, or business support roles
- Marketing planning and operations experience
- Strong communication, problem-solving, and quantitative analysis skills
- Ability to translate analysis outcomes into commercial solutions
- Evidence of strong relationship-building skills across multiple stakeholders
- Ability to identify opportunities for improvements in outcomes, processes, and systems
Preferred Skills:
- Experience working with vendors
- Familiarity with MRM platforms
ASSUMPTION: While the role requires specific technical and operational skills, the ideal candidate will also possess strong interpersonal skills and the ability to build effective relationships with stakeholders.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Operations Manager in Australia, the estimated salary range is AUD 120,000 - 150,000 per annum.
Benefits:
- Health and wellbeing services
- Discounts on selected products and services
Working Hours: Full-time, 38 hours per week (flexible working arrangements may be available)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1835
Company Description:
- ANZ is a global bank with a proud heritage of over 180 years
- Their purpose is to shape a world where people and communities thrive
- ANZ is among the top 4 banks in Australia, the largest banking group in New Zealand and Pacific, and among the top 50 banks in the world
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: https://www.anz.com/
ASSUMPTION: ANZ is a large, established bank with a strong presence in Australia, New Zealand, and the Pacific region. The company offers a range of banking and financial services to both consumers and businesses.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Operations Lead and Head of Operations & Delivery GTM
Work Arrangement: On-site, with potential for flexible working arrangements
Growth Opportunities:
- Progression into senior marketing operations roles or management positions
- Expansion of skills and knowledge through working with diverse stakeholders
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the marketing operations function and the broader marketing team.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Melbourne, VIC or Brisbane, QLD
Geographic Context:
- Melbourne: Australia's second-largest city, known for its cultural attractions, sports events, and vibrant food scene
- Brisbane: The capital of Queensland, offering a subtropical climate, outdoor lifestyle, and a mix of urban and natural environments
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for working from home or adjusting hours)
ASSUMPTION: The ideal candidate will be comfortable working in a corporate office environment and be able to commute to the Melbourne or Brisbane office locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing operations team
- Final interview with the head of marketing operations
Key Assessment Areas:
- Technical skills and knowledge of marketing operations
- Problem-solving and analytical skills
- Stakeholder management and communication skills
- Cultural fit and alignment with ANZ's values
Application Tips:
- Tailor your resume to highlight relevant marketing operations experience and skills
- Prepare examples of your experience with marketing systems, process improvements, and stakeholder management
- Research ANZ's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing Operations, MRM, Marketing Planning, Process Improvement, Stakeholder Management, Technical Skills
ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on technical skills, problem-solving, and cultural fit.
🛠️ Tools & Technologies
- Marketing Resource Management (MRM) platforms (e.g., Aprimo, Brand24)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing resource management platforms and other relevant marketing technologies.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and fairness in all our interactions
- Collaboration: Working together to deliver exceptional outcomes for our customers
- Accountability: Taking personal responsibility for our actions and delivering on our commitments
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- How have you demonstrated integrity in a previous role?
- Can you provide an example of a time when you collaborated with multiple stakeholders to achieve a common goal?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: ANZ values candidates who demonstrate strong integrity, collaboration, and accountability. The ideal candidate will be able to provide specific examples of how they have embodied these values in their previous roles.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a dynamic environment
- Navigating a large organization with complex processes and systems
- Adapting to changes in marketing strategies, technologies, or team structures
- Balancing operational responsibilities with strategic planning and innovation
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Operations Specialist: The former role typically involves more strategic decision-making and team leadership, while the latter focuses more on day-to-day operations and tactical execution
- Industry-specific context: ANZ operates in the banking and financial services sector, which may require specific knowledge of regulatory compliance and risk management
- Career path comparison: Marketing Operations Manager roles can lead to senior marketing operations positions, marketing management roles, or other strategic leadership opportunities within the marketing function
ASSUMPTION: When comparing this role to similar positions, consider the level of strategic decision-making, team leadership, and industry-specific knowledge required for success.
📝 Sample Projects
- Implementing a new MRM platform to streamline marketing processes and improve collaboration
- Conducting a comprehensive review of marketing operations and recommending process improvements to enhance efficiency and effectiveness
- Managing a cross-functional team to deliver a high-impact marketing campaign, ensuring alignment with brand guidelines, compliance requirements, and project timelines
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Marketing Operations Manager role at ANZ.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and functions within ANZ?
- What opportunities are there for professional development and growth within this role?
- How does ANZ support work-life balance for its employees?
- What are the key challenges facing the marketing operations function at ANZ, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, team dynamics, and growth opportunities, as well as ANZ's approach to work-life balance and addressing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ANZ Careers website
- Tailor your resume to highlight relevant marketing operations experience and skills
- Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- If you have examples of your experience with marketing systems, process improvements, or stakeholder management, include them in your application
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
