Marketing Operations Manager - Marketo Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Manager - Marketo Specialist

🔹 Company: Euromonitor International

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote 3 days/week)

🚀 Job Overview

Key aspects of this role include:

• Lead global marketing operations and ensure timely, strategic campaign execution
• Develop and scale reporting dashboards that unify marketing and sales data
• Define and track KPIs to demonstrate ROI and pipeline contribution
• Collaborate cross-functionally with Product, Enterprise Technology, and Sales Enablement
• Manage and mentor two Marketing Delivery Specialists (Tokyo & Vilnius)

ASSUMPTION: This role requires a strategic thinker with a passion for data-driven marketing, who thrives in fast-paced global environments and loves turning insights into impact.

📋 Key Responsibilities

✅ Lead global marketing operations, ensuring timely, strategic campaign execution

✅ Develop and scale reporting dashboards that unify marketing and sales data

✅ Define and track KPIs to demonstrate ROI and pipeline contribution

✅ Partner with Product Marketing to align delivery with product roadmaps

✅ Collaborate with Enterprise Technology to integrate marketing systems

✅ Benchmark performance across channels and advise on optimisation

✅ Manage and mentor two Marketing Delivery Specialists (Tokyo & Vilnius)

✅ Own and optimise marketing project management tools and calendars

✅ Champion best practices in technical delivery and analytics

✅ Align digital metrics with paid acquisition effectiveness

ASSUMPTION: The successful candidate will have deep knowledge of Marketo, strong analytical skills, and proven leadership and change management experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing operations, with a focus on Marketo

Required Skills:

• Deep knowledge of Marketo (certification preferred)
• Strong analytical skills
• Proven leadership and change management experience
• Excellent project management and organisational skills
• Familiarity with GitLab tech stack is a plus
• Ability to communicate data-driven stories clearly and effectively

Preferred Skills:

• Experience with Salesforce, Adobe, Monday.com, Power BI, Tableau
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a global marketing environment and familiarity with AI will have an advantage.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Marketing Operations Manager with 5-10 years of experience in London)

Benefits:

• Work From Anywhere (up to 3 weeks a year)
• Hybrid Working (2 days in-office)
• In-House Barista
• Flexible Hours
• Competitive Salaries
• Enhanced Healthcare
• Pensions
• Generous Holiday Allowances
• Extensive Training and Development Opportunities

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 1,001-5,000 employees

Founded: 1972

Company Description:

• Euromonitor International leads the world in data analytics and research into markets, industries, economies, and consumers.
• Provides truly global insight and data on thousands of products and services.
• Guides organisations seeking growth to make bold, strategic decisions with confidence.

Company Specialties:

• Global Market Intelligence
• Countries and Consumers
• Consumer Markets
• Market Research Solutions
• Consulting

Company Website: www.euromonitor.com

ASSUMPTION: Euromonitor International is a well-established company with a strong global presence and a reputation for providing high-quality market research and data analytics.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Global Head of Marketing

Work Arrangement: Hybrid (2 days in-office, 3 days remote)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on global projects and collaborate with international teams
• Access to extensive training and development opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience working in a global environment.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in-office, 3 days remote)

Office Location(s): 60-61 Britton Street, London, England EC1M 5UX, GB

Geographic Context:

• London is a major global city with a vibrant marketing industry
• Euromonitor International's London office is located in a convenient and well-connected area
• The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The hybrid work arrangement and central London location make this role an attractive option for candidates seeking a balance between in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing operations and campaign management skills
• Analytical and problem-solving abilities
• Leadership and change management experience
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing operations and Marketo experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for technical and behavioral interview questions focused on marketing operations and leadership

ATS Keywords: Marketing Operations, Marketo, Campaign Management, Analytics, Leadership, Change Management, Global Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing operations and leadership skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Adobe
• Monday.com
• Power BI
• Tableau
• GitLab

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Curiosity
• Collaboration
• Empowerment
• Diversity

Work Style:

• Fast-paced and global environment
• Data-driven decision making
• Collaborative and cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in fast-paced, global environments?
• Are you comfortable working with data and turning insights into action?
• Do you enjoy collaborating with cross-functional teams and driving operational excellence?

ASSUMPTION: Candidates who align with Euromonitor International's values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing a global team with members in different time zones
• Keeping up with the fast-paced nature of the marketing industry and staying ahead of trends
• Balancing the need for strategic planning with the demands of day-to-day campaign execution
• Ensuring data accuracy and consistency across multiple platforms and systems

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Operations Manager or Marketing Technology Manager, but with a specific focus on Marketo
• Euromonitor International's global presence and data-driven approach set it apart from other market research companies
• This role offers significant growth potential and the opportunity to work on global projects

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a global marketing operations strategy
• Creating and optimizing reporting dashboards to track KPIs and demonstrate ROI
• Collaborating with cross-functional teams to align marketing and sales data and improve campaign performance

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the global marketing organisation?
• How does Euromonitor International support the professional development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Euromonitor International measure the success of its marketing campaigns and operations?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing operations and Marketo experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for technical and behavioral interview questions focused on marketing operations and leadership
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.