Marketing Operations Manager (Maternity Leave Replacement)

📌 Core Information

🔹 Job Title: Marketing Operations Manager (Maternity Leave Replacement)

🔹 Company: WalkMe

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing campaigns and ensuring seamless coordination across various marketing systems
• Supporting webinars, physical events, and optimizing the lead journey to enhance customer experience and marketing effectiveness
• Collaborating with cross-functional teams to improve marketing efficiency and effectiveness
• Utilizing data and analytics to drive business decisions and track performance of marketing campaigns and channels

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. The ideal candidate will have experience in campaign management, marketing automation, and event management platforms.

📋 Key Responsibilities

✅ Support campaign execution, including campaign planning process, campaign setup, segmentation, lead acquisition, and lead nurturing

✅ Help define and support customer journey and journey optimization

✅ Monitor, analyze, and optimize campaign performance to achieve desired outcomes

✅ Oversee asset tracking for all traffic sources, attributing sales accurately to respective campaigns

✅ Provide support with events management platforms, manage event operations and logistics, and provide ongoing support

✅ Support the lead management process, create and manage automated workflows, campaigns, and nurturing programs to streamline lead generation, qualification, and conversion

✅ Work closely with Marketing teams to support execution of integrated Marketing Plan

✅ Collaborate with the Information System team on data integration and enrichment

✅ Utilize data and analytics to drive business decisions and track performance of Marketing campaigns and channels

✅ Produce regular reports on key metrics, campaign performance, and ROI

ASSUMPTION: This role requires a high degree of multitasking and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience in campaign management

Required Skills:

• Experience with Salesforce and marketing automation platform (Pardot/Marketo)
• Experience with a major events platform (i.e. Bizzabo, Cvent, On24)
• Familiarity with agile methodologies (i.e. sprints, Scrum)
• Strong project management and organizational skills
• Ability to build relationships that enable cross-collaboration with cross-functional stakeholders
• Excellent analytical and problem-solving skills with a keen attention to detail
• Hands-on, creative, analytical thinker, confident, and self-starter
• Excellent interpersonal and communication skills
• Fluent in English

Preferred Skills:

• Experience with WalkMe's products
• Fluency in Hebrew

ASSUMPTION: Given the temporary nature of this role, candidates with relevant experience and a proven track record in marketing operations are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $70,000 - $110,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for a Marketing Operations Manager with 5-10 years of experience in the Tel Aviv area.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, on-site position with standard business hours. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: WalkMe is a leading provider of digital adoption solutions, helping organizations to simplify user experiences and increase productivity. The company operates in the software development industry and works with clients across various sectors, including finance, healthcare, and technology.

Company Size: WalkMe has 1,001-5,000 employees, making it a mid-sized company. This size offers the benefits of a large organization, such as extensive resources and opportunities for growth, while maintaining a more personal and collaborative work environment.

Founded: WalkMe was founded in 2011 and is headquartered in San Francisco, California, with additional offices in New York, NY, and Raleigh, NC. The company has experienced significant growth and success since its inception, becoming a pioneer in the digital adoption space.

Company Description:

• WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance, and automation capabilities.
• The company's mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity.
• WalkMe's platform works as an invisible layer of visual cues and personalized content placed on top of websites or enterprise software.

Company Specialties:

• SaaS Solutions
• User Experience
• Customer Support
• Online Training
• Customer Experience
• Digital Adoption
• Digital Transformation
• CRM Support
• HCM Support
• Online Navigation
• Analytics
• Employee Productivity
• Employee Onboarding
• Online Customer Care
• Software Implementation
• Conversion Rate Optimization
• Employee Training
• Automation
• RPA
• CRM
• Salesforce Guidance

Company Website: www.walkme.com

ASSUMPTION: WalkMe's focus on digital adoption and user experience makes it an attractive employer for candidates interested in innovative technology solutions and improving user experiences.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience in marketing operations and campaign management. The ideal candidate will have a proven track record of success in similar roles and be looking to continue growing their career in marketing.

Reporting Structure: The Marketing Operations Manager reports directly to the Senior Marketing Operations Manager and works closely with various marketing teams, including Corporate Marketing, Field Marketing, and Programs.

Work Arrangement: This is an on-site, full-time position with standard business hours. The role may require occasional evening or weekend work to support events or campaigns.

Growth Opportunities:

• Upon completion of the maternity leave replacement period, there may be opportunities for the candidate to transition into a permanent role within the company.
• The role offers the chance to work with a diverse range of marketing teams and gain experience in various aspects of marketing operations.
• WalkMe's fast-paced and innovative environment provides ample opportunities for professional growth and development.

ASSUMPTION: Given the temporary nature of this role, growth opportunities will depend on the company's needs and the candidate's performance during the replacement period.

🌍 Location & Work Environment

Office Type: WalkMe's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation. The office features an open floor plan, breakout spaces, and amenities such as a fully stocked kitchen and game room.

Office Location(s): 71 Stevenson St floor 20, San Francisco, CA 94105, US; 360 Park Ave S, New York, NY 10010, US; 421 Fayetteville St, Raleigh, NC 27601, US

Geographic Context:

• Tel Aviv is the second-most populous city in Israel and serves as the country's economic and technological hub.
• The city is known for its vibrant startup scene, with numerous tech companies and incubators calling it home.
• Tel Aviv offers a diverse range of cultural attractions, including museums, art galleries, and historical sites, as well as a lively nightlife and culinary scene.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. The role may require occasional evening or weekend work to support events or campaigns.

ASSUMPTION: The work environment at WalkMe's Tel Aviv office is dynamic and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Campaign management experience and skills
• Familiarity with Salesforce and marketing automation platforms
• Event management experience and skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with WalkMe's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your campaign management experience and how you've optimized marketing efforts in previous roles
• Demonstrate your understanding of WalkMe's products and how you can contribute to the company's mission

ATS Keywords: Marketing Operations, Campaign Management, Salesforce, Marketing Automation, Event Management, Data Analysis, Project Management, Collaboration, Analytical Skills, Problem-Solving, Attention to Detail, Interpersonal Skills, Communication Skills, Creative Thinking, Self-Starter, Agile Methodologies

ASSUMPTION: WalkMe's hiring process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company. The interview process may include behavioral and situational questions to evaluate the candidate's problem-solving abilities and adaptability.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platform (Pardot/Marketo)
• Events platform (Bizzabo, Cvent, On24)
• Agile project management tools (Jira, Asana, Trello)
• Data analysis and visualization tools (Tableau, Power BI)
• Microsoft Office Suite

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused

Self-Assessment Questions:

• How do you prioritize and manage multiple projects simultaneously?
• Can you provide an example of a time when you optimized a marketing campaign to improve performance?
• How do you approach working with cross-functional teams to achieve common goals?
• How do you stay organized and ensure attention to detail in a fast-paced environment?
• How do you balance data-driven decision-making with creative problem-solving?

ASSUMPTION: WalkMe values candidates who are passionate about their work, collaborative, and committed to driving results. The company seeks individuals who are adaptable, innovative, and customer-focused.

⚠️ Potential Challenges

• The role may require occasional evening or weekend work to support events or campaigns
• The temporary nature of the role may limit growth opportunities within the company
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires a high degree of multitasking and the ability to manage multiple projects simultaneously
• The ideal candidate will have experience with WalkMe's products, which may limit the pool of qualified applicants

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work with a leading provider of digital adoption solutions and contribute to the company's mission.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Specialist or Marketing Campaign Manager, but with a greater emphasis on event management and data analysis
• WalkMe's focus on digital adoption and user experience sets it apart from other marketing roles, as the company's products aim to simplify user experiences and improve productivity
• This role offers the opportunity to work with a diverse range of marketing teams and gain experience in various aspects of marketing operations

ASSUMPTION: Candidates interested in marketing operations and campaign management roles should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Optimizing a marketing campaign to improve lead conversion rates by 20% through segmentation and targeted messaging
• Streamlining the lead management process by implementing automated workflows and nurturing programs to improve lead qualification and conversion
• Supporting a major industry event by managing event logistics, coordinating with speakers and vendors, and ensuring a successful and memorable experience for attendees

ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives the Marketing Operations Manager may be responsible for in this role. The specific projects and responsibilities may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital adoption and how this role contributes to that mission?
• How does WalkMe support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WalkMe measure the success of its marketing campaigns and initiatives?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: The key questions to ask during the interview are designed to assess the company's culture, values, and priorities, as well as the specific responsibilities and expectations of the Marketing Operations Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign management experience and how you've optimized marketing efforts in previous roles
• Demonstrate your understanding of WalkMe's products and how you can contribute to the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.