Key aspects of this role include:
- Leading marketing planning processes for the region in alignment with the global marketing calendar.
- Collaborating with BU Regional Marketing Leader to co-create and drive the regional marketing activation plan.
- Maintaining an overview of the region's marketing budget and marketing reporting to BU.
- Acting as the single point of contact (SPOC) between BU and the region's marketing team for all activation matters.
- Coordinating the localization of global assets or creation of local assets/campaigns with BU Regional Marketing Leader and Regional Marketing Planning Leader.
**ASSUMPTION:** This role requires strong stakeholder management and influential skills, as well as a deep understanding of marketing planning and operations within the healthcare industry.
**π Key Responsibilities**
β Lead the marketing planning processes for the region in alignment with the global marketing calendar, incorporating other planning processes such as SPOR and AOP.
β Work as an interface with the BU Regional Marketing Leader to co-create and drive the regional marketing activation plan for specific BUs.
β Maintain an overview of the region's marketing budget and marketing reporting to BU.
β Act as the SPOC between BU and the region's marketing team for all activation matters.
β Coordinate the localization of global assets or creation of local assets/campaigns with BU Regional Marketing Leader and Regional Marketing Planning Leader for the Growth Region.
β Coordinate with Zone Head of Marketing, Marketing Operations, MI&A, and Digital teams to activate campaigns as per the regional marketing plan.
**ASSUMPTION:** This role requires a high level of organization, project management skills, and the ability to work effectively with cross-functional teams.
**π― Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field.
**Experience:**
- Proven experience in marketing planning and operations within the Growth Region.
- Significant marketing experience in the healthcare industry.
- Experience working with specific businesses and multi-market marketing responsibilities.
**Required Skills:**
- Strong stakeholder management and influential skills.
- Business and marketing acumen.
- Project, process, and budget management skills.
- Partner management skills.
- Omnichannel customer engagement.
- Account strategy.
**Preferred Skills:**
- Experience working with global marketing calendars.
- Knowledge of marketing planning tools and software.
- Familiarity with the healthcare industry and Philips' products/services.
**ASSUMPTION:** Candidates with experience in integrated marketing and a strong understanding of the healthcare industry will be well-suited for this role.
**π° Compensation & Benefits**
**Salary Range:** INR 15-20 Lacs per annum (Estimated, based on industry standards for a manager-level role in the marketing field in Gurgaon)
**Benefits:**
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth.
- A dynamic and inclusive work environment.
**Working Hours:** Full-time, standard business hours with flexibility for occasional remote work.
**ASSUMPTION:** The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
**π Applicant Insights**
**π Company Context**
- **Industry:** Healthcare technology and services.
- **Company Size:** 10,001+ employees.
- **Founded:** 1891 (as a light bulb manufacturer; transformed into a focused leader in health technology over the past decade).
- **Company Description:** Philips improves people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. Philips sees healthcare as a connected whole, helping people live healthily, aiding clinicians in diagnosis and treatment, and supporting patient recovery at home.
- **Company Specialties:** Healthcare, medical devices, health systems, cardiology, healthtech, oncology, respiratory, fertility, pregnancy, and connected care.
**π Role Analysis**
- **Career Level:** Managerial, with potential for growth into senior leadership roles.
- **Reporting Structure:** Reports to the Marketing Planning Leader, Growth.
- **Work Arrangement:** On-site, with occasional flexibility for remote work.
- **Growth Opportunities:** Potential for career progression within the marketing function or broader organization, as well as opportunities to work on diverse projects and gain exposure to different business units.
**π Location & Work Environment**
- **Office Type:** Modern, collaborative workspace with on-site amenities.
- **Office Location:** Gurgaon, HaryΔna, India (Gurgaon - Bharti Worldmark).
- **Geographic Context:** Gurgaon is a major IT and technology hub near Delhi, offering a mix of urban and suburban living with ample opportunities for dining, entertainment, and outdoor activities.
- **Work Schedule:** Standard business hours with flexibility for occasional remote work.
**πΌ Interview & Application Insights**
- **Typical Process:** Online application review β Phone/Video screen β On-site interviews with hiring manager, team members, and/or stakeholders β Final decision.
- **Key Assessment Areas:** Marketing planning and operations skills, stakeholder management, business and marketing acumen, project management, and cultural fit.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant marketing planning and operations experience, as well as your understanding of the healthcare industry and Philips' products/services.
- Prepare examples of your marketing planning and project management skills, as well as your ability to work effectively with cross-functional teams.
- Research Philips' company culture and values to demonstrate your cultural fit.
**π οΈ Tools & Technologies**
- Marketing planning tools and software (e.g., Asana, Trello, or similar platforms).
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Microsoft Project, JIRA, or similar platforms).
**π Cultural Fit Considerations**
- **Company Values:** Better care for more people, innovation, collaboration, sustainability, and integrity.
- **Work Style:** Philips values a dynamic, inclusive, and collaborative work environment. Employees are encouraged to take initiative, be innovative, and work together to achieve common goals.
- **Self-Assessment Questions:**
- How do you demonstrate Philips' value of better care for more people in your daily work?
- How have you successfully managed stakeholders and influenced others in previous roles?
- How do you approach project management and ensuring project success?
**β οΈ Potential Challenges**
- Balancing multiple priorities and deadlines while maintaining a high level of organization and attention to detail.
- Working effectively with cross-functional teams and stakeholders, both within Philips and external partners.
- Adapting to changes in marketing strategies and priorities, as well as industry trends and regulations.
**π Similar Roles Comparison**
- **How this role differs from related positions:** This role focuses specifically on marketing planning and operations within the Growth Region, whereas related roles may have a broader scope or focus on different aspects of marketing.
- **Industry-specific context:** The healthcare industry is highly regulated and dynamic, requiring a strong understanding of industry trends, regulations, and best practices.
- **Career path comparison:** This role offers opportunities for growth into senior leadership positions within the marketing function or broader organization.
**π Sample Projects**
- Developing and implementing a regional marketing activation plan for a specific business unit.
- Coordinating the localization of global assets or creation of local assets/campaigns with various marketing leaders.
- Managing the marketing budget and marketing reporting for the region.
**β Key Questions to Ask During Interview**
- How does this role support Philips' overall mission to improve people's health and well-being through meaningful innovation?
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing functions and business units within Philips?
- What opportunities are there for professional development and growth within this role?
**π Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://philips.wd3.myworkdayjobs.com/jobs-and-careers/job/Gurgaon/Marketing-Operations---Planning-Manager--Growth---CT---DXR_534803-1).
- Tailor your resume and cover letter to highlight relevant marketing planning and operations experience, as well as your understanding of the healthcare industry and Philips' products/services.
- Prepare examples of your marketing planning and project management skills, as well as your ability to work effectively with cross-functional teams.
- Research Philips' company culture and values to demonstrate your cultural fit.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
