📌 Core Information
🔹 Job Title: Marketing Operations Process Improvement Manager
🔹 Company: Truist
🔹 Location: Charlotte, North Carolina
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading operational improvement efforts across marketing functions
- Partnering with senior leaders to develop and implement business solutions
- Driving consistency, clarity, speed, quality, and effectiveness in marketing operations
- Being results-driven and able to view business challenges from diverse perspectives
ASSUMPTION: This role requires a high level of strategic thinking and cross-functional collaboration to drive marketing effectiveness and operational excellence.
📋 Key Responsibilities
✅ Partner with key senior leaders to develop, implement, and integrate business solutions that increase marketing effectiveness
✅ Provide focused leadership on short-term execution opportunities and long-term operational strategies
✅ Ensure programs are resourced appropriately and deliverables are focused on and prioritized to achieve operational and financial goals
✅ Complete opportunity sizing, establish key performance indicator (KPI) tracking and reporting, and provide insights and analysis to stakeholders
✅ Prepare senior leaders and teams for new process design and development programs
✅ Provide strategic advice for how the individual’s area of expertise should be represented on the overall Operations and Program Management roadmap
✅ May manage a team of professionals to expand the impact of these efforts
✅ Manage budgets needed to complete relevant programs and projects
ASSUMPTION: This role involves a mix of strategic planning, project management, and team leadership to drive operational improvements and marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
Experience: Ten years of related experience or an equivalent combination of education and experience
Required Skills:
- Deep specialized expertise within specific marketing and/or operational disciplines (e.g., Agile, marketing process)
- Ability to interpret internal and external business challenges and implement best practices
- Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges
- Sophisticated analytical skills and the ability to solve complex technical and business problems
- Ability to influence others to adopt a new perspective
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Preferred Skills:
- Banking or financial services experience
- PMP, Six Sigma Green Belt, Lean, or Agile certifications
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong combination of marketing, operational, and leadership skills, with a proven track record in driving process improvements.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for similar roles)
Benefits:
- Medical, dental, vision, life insurance, disability, accidental death and dismemberment
- Tax-preferred savings accounts and a 401k plan
- Vacation, sick days, and paid holidays
- Defined benefit pension plan, restricted stock units, and/or a deferred compensation plan (depending on the position and division)
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the financial services sector. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Truist is a leading U.S. commercial bank with a strong presence in high-growth markets across the country.
Company Size: 10,001+ employees. As a large organization, Truist offers extensive resources and opportunities for career growth.
Founded: 2019 (through the merger of BB&T and SunTrust). Truist has a rich history and a strong commitment to its communities.
Company Description:
- Truist is a purpose-driven financial services company committed to inspiring and building better lives and communities.
- As a leading U.S. commercial bank, Truist offers a wide range of products and services through its wholesale and consumer businesses.
- Truist is headquartered in Charlotte, North Carolina, with total assets of $535 billion as of March 31, 2024.
Company Specialties:
- Consumer and small business banking
- Commercial banking
- Corporate and investment banking
- Wealth management
- Payments and specialized lending businesses
Company Website: http://www.truist.com
ASSUMPTION: Truist's large size and diverse range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Experienced professional. This role requires a high level of expertise and experience in marketing operations and process improvement.
Reporting Structure: This role reports directly to the Head of Marketing Operations or a similar senior leader within the marketing organization.
Work Arrangement: On-site, with flexibility for remote work based on project needs and team preferences.
Growth Opportunities:
- Potential to lead larger teams or take on broader responsibilities as the organization grows and evolves
- Opportunities to work on high-impact projects and initiatives that drive business results
- Access to professional development and training opportunities through Truist's learning and development programs
ASSUMPTION: This role offers significant opportunities for career growth and development within Truist's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. Truist's Charlotte office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 214 North Tryon Street, Charlotte, NC 28202
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and strong job market
- Charlotte is home to several major banks and financial institutions, providing ample networking opportunities
Work Schedule: Full-time, typically Monday to Friday, with flexibility for project needs and team preferences
ASSUMPTION: Truist's Charlotte office offers a dynamic and engaging work environment, with easy access to the city's many amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final interview with the Head of Marketing Operations or a senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Leadership and team management skills
- Technical expertise in marketing operations and process improvement
Application Tips:
- Highlight your relevant experience and accomplishments in marketing operations and process improvement
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
ATS Keywords: Marketing Operations, Process Improvement, Agile, Business Solutions, Stakeholder Communication, Team Management, Project Management, Operational Strategies, Performance Tracking
ASSUMPTION: Truist's interview process is designed to assess candidates' strategic thinking, leadership, and technical skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Candidates should have experience with relevant project management, data analysis, and marketing automation tools, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Deliver on our promises
- Inspire and empower teammates
- Foster innovation and continuous learning
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Truist's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that your team stays focused and on track?
ASSUMPTION: Truist values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders across multiple marketing functions
- Driving change and adoption of new processes and tools across a large organization
- Keeping up with industry trends and best practices in marketing operations and process improvement
- Balancing short-term execution needs with long-term strategic planning
ASSUMPTION: This role presents unique challenges and opportunities for candidates to drive operational excellence and marketing effectiveness within a large, complex organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or a Marketing Process Improvement Manager, but with a broader scope and higher level of strategic influence
- In the financial services industry, this role may have more exposure to regulatory and compliance considerations than in other sectors
- Career progression may involve moving into a senior leadership role within marketing operations or transitioning into a more specialized functional role within marketing
ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with opportunities for career growth and development within Truist's marketing organization.
📝 Sample Projects
- Developing and implementing a new Agile marketing process to improve campaign execution and delivery
- Conducting a comprehensive review of marketing technology stack and recommending consolidation or replacement of tools to improve efficiency and effectiveness
- Designing and implementing a new performance tracking and reporting framework to monitor marketing KPIs and drive data-informed decision-making
ASSUMPTION: These sample projects illustrate the strategic, operational, and analytical aspects of this role, as well as the need to collaborate with stakeholders across marketing functions and the broader organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing operations and program management roadmap for the organization?
- What are the biggest challenges facing the marketing operations team in the next 12-24 months, and how can this role help address them?
- How does Truist support the professional development and career growth of its marketing operations team members?
- What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support this process?
- How does Truist foster a culture of innovation and continuous learning within its marketing operations team?
ASSUMPTION: These questions are designed to help candidates better understand the strategic context, priorities, and resources available for this role, as well as Truist's commitment to supporting the professional development and career growth of its marketing operations team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare for the interview process by researching Truist's company culture, values, and recent news
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
- If you are offered the position, carefully review the offer letter and benefits package, and negotiate any terms or conditions as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
