Marketing Operations Senior Director

📌 Core Information

🔹 Job Title: Marketing Operations Senior Director

🔹 Company: FanDuel

🔹 Location: New York, New York, United States

🔹 Job Type: Hybrid

🔹 Category: Entertainment Providers

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (New York, Los Angeles, Atlanta, Jersey City, Canada, Scotland, Ireland, Portugal, Romania, Australia)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a high-performing Marketing Operations team
• Driving merchandising operations across all sports verticals
• Championing marketing and operations technology platforms
• Building strong, resilient, and engaged teams across multiple locations
• Innovating across owned marketing channels to enhance customer experiences

ASSUMPTION: This role requires a strategic mindset and the ability to manage multiple projects simultaneously in a 24/7 environment.

📋 Key Responsibilities

✅ Lead and develop a high-performing Marketing Operations team, fostering a culture of excellence, collaboration, and continuous improvement, with a focus on delivering world-class customer experiences that drive revenue growth

✅ Own the structure and interaction model between Marketing Operations and partner departments, ensuring seamless collaboration with Commercial, Product, Marketing, and Risk & Trading teams to align on strategic objectives and optimize performance

✅ Drive merchandising operations across all sports verticals, ensuring timely and accurate campaign execution, high-impact promotional delivery, and 24/7 content readiness through robust tools, efficient workflows, and well-managed resources

✅ Champion marketing and operations technology platforms, influencing development roadmaps, driving adoption of best-practice use cases, and ensuring platforms enable best-in-class digital customer experiences

✅ Build strong, resilient, and engaged teams across multiple locations, cultivating an environment where people are proud to contribute, empowered to grow, and recognized for impactful work—surfacing talent and opportunities to elevate both individuals and the business

✅ Innovate across owned marketing channels by evolving promotional mechanics, enhancing personalization, and optimizing templates, notifications, and integrations to meet the distinct needs of each business unit

✅ Define and track key operational and marketing performance metrics, including deliverability, open rates, engagement, click-throughs, and campaign conversion, using insights to drive continuous improvement

✅ Ensure capabilities scale with strategic needs, acting as a key stakeholder in cross-functional planning to guarantee operational viability and responsiveness across all initiatives

ASSUMPTION: This role may require working on weekends or evenings due to the 24/7 nature of the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of operations leadership experience in CRM and merchandising, including 3-5 years managing multi-tiered teams delivering campaigns, promotions, and on-site merchandising

Required Skills:

• Proven leadership and management skills
• Industry familiarity in gaming, gambling, or related spaces
• Platform expertise with Software as a Service (SaaS) tools such as CDP’s and ESP’s
• Cross-functional execution in collaboration with Product, Commercial, and Risk & Trading teams
• Strategic mindset with the ability to build business cases, analyze data, and apply insights across marketing and merchandising operations
• Process optimization through scalable workflows, clear stakeholder models, and documentation that drives operational efficiency
• Experience setting and driving toward measurable goals using OKRs or similar frameworks

Preferred Skills:

• Experience with DFS, Sportsbook, or F2P
• Fluency in multiple languages

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this field.

💰 Compensation & Benefits

Salary Range: $157,000 - $196,000 USD per year (based on experience and location)

Benefits:

• Health Plans
• Paid Time Off
• Annual Bonus
• Long-Term Incentive Opportunities
• 401k Matching
• Commuter Benefits
• Pet Insurance

Working Hours: Full-time, with the possibility of working weekends or evenings due to the 24/7 nature of the business

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: FanDuel operates in the entertainment industry, specifically in the sports betting and gaming sector. The company is a leader in the North American market and has a global presence.

Company Size: FanDuel has 1,001-5,000 employees, making it a mid-sized to large company. This size allows for ample opportunities for career growth and development.

Founded: FanDuel was founded in 2009 and has since grown to become one of the premier gaming destinations in North America.

Company Description:

• FanDuel Group is an innovative sports-tech entertainment company that offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Company Specialties:

• Sports betting
• Daily fantasy sports
• Advance-deposit wagering
• Gaming
• Entertainment

Company Website: https://www.fanduel.com/

ASSUMPTION: FanDuel's success is driven by its innovative approach to sports entertainment and its ability to adapt to the evolving market.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or a similar executive.

Reporting Structure: The Senior Director, Marketing Operations will oversee a high-performing team of marketing operations professionals and may have direct reports.

Work Arrangement: This role is a hybrid position, requiring a presence in the office and remote work.

Growth Opportunities:

• Advancement to a Vice President or Chief Marketing Officer role
• Expansion into other areas of the business, such as product management or commercial strategy
• Opportunities to lead and grow teams, driving operational excellence and revenue growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business.

🌍 Location & Work Environment

Office Type: FanDuel's offices are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): New York, Los Angeles, Atlanta, Jersey City, Canada, Scotland, Ireland, Portugal, Romania, Australia

Geographic Context:

• New York: A bustling city with a vibrant sports culture and a hub for the gaming industry
• Los Angeles: A major market for sports and entertainment, with a diverse talent pool
• Atlanta: A growing tech hub with a strong focus on innovation and entrepreneurship
• Jersey City: A convenient location for commuters, with easy access to New York City
• Canada, Scotland, Ireland, Portugal, Romania, Australia: Global offices that allow for international collaboration and expansion

Work Schedule: This role follows a standard full-time work schedule, with the possibility of working weekends or evenings due to the 24/7 nature of the business.

ASSUMPTION: FanDuel's global presence and hybrid work arrangement offer employees the opportunity to work in diverse and dynamic environments.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the HR team
• Behavioral and situational interviews with the hiring manager and team members
• Final interview with the Chief Marketing Officer or another senior executive
• Background check and offer extension

Key Assessment Areas:

• Leadership and management skills
• Industry knowledge and experience
• Problem-solving and analytical skills
• Strategic mindset and business acumen
• Ability to work in a fast-paced, dynamic environment

Application Tips:

• Highlight your experience with CRM and merchandising, as well as your ability to manage multiple projects simultaneously
• Tailor your resume to emphasize relevant skills and experiences, using keywords from the job description
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research FanDuel's business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing Operations, Senior Director, CRM, Merchandising, Leadership, Strategy, Performance Metrics, Cross-Functional Collaboration, Gaming Industry, Sports Betting, Daily Fantasy Sports

ASSUMPTION: FanDuel's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• CDP’s (Segment, Hightouch, etc.)
• ESP’s (Braze, Salesforce Marketing Cloud, Adobe Experience Cloud, or Movable Ink)
• Project management tools (Asana, JIRA, etc.)
• Data analysis and visualization tools (Tableau, Power BI, etc.)
• Collaboration and communication tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: FanDuel uses a variety of tools and technologies to support its marketing and merchandising operations, and candidates should be comfortable working with these platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centricity
• Innovation
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have experience leading and managing teams in a collaborative setting?
• Are you passionate about the gaming and entertainment industry?
• Do you have a customer-centric mindset and a focus on delivering exceptional experiences?

ASSUMPTION: FanDuel's culture is fast-paced, dynamic, and customer-centric, with a strong emphasis on collaboration, innovation, and excellence.

⚠️ Potential Challenges

• The 24/7 nature of the business may require working weekends or evenings
• The role may involve managing multiple projects simultaneously, which can be challenging and stressful at times
• The gaming industry is highly competitive and constantly evolving, which can present unique challenges and opportunities
• The role may require travel to FanDuel's global offices, which can be time-consuming and disruptive to personal schedules

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing operations and merchandising within the gaming industry
• Similar roles in other industries may have a broader focus on marketing strategy and execution, rather than the operational aspects of this role
• Career paths for this role may include advancement to a Vice President or Chief Marketing Officer position, or expansion into other areas of the business, such as product management or commercial strategy

ASSUMPTION: This role offers a unique opportunity to drive operational excellence and revenue growth in the gaming industry, with significant potential for career advancement and development.

📝 Sample Projects

• Developing and executing a comprehensive merchandising strategy for a major sports event, such as the Super Bowl or World Series
• Optimizing promotional mechanics and personalization across multiple marketing channels to enhance customer engagement and conversion
• Implementing and integrating new marketing technology platforms to improve customer experiences and drive operational efficiency

ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the role, as well as the opportunity to drive meaningful impact on the business.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Operations department?
• How does the Marketing Operations team collaborate with other departments, such as Product, Commercial, and Risk & Trading?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FanDuel support the growth and development of its employees, particularly in this role?
• What are the key challenges facing the Marketing Operations team, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FanDuel Careers portal
• Tailor your resume to highlight your experience with CRM, merchandising, and leadership, using keywords from the job description
• Prepare a cover letter that demonstrates your understanding of the role and your qualifications, as well as your enthusiasm for the opportunity
• If applicable, prepare examples or a portfolio showcasing your work in marketing operations, merchandising, or a related field
• Follow up with the FanDuel HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.