📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Axis Communications
🔹 Location: Chelmsford, Massachusetts, United States (Hybrid: 4 days on-site, 1 day remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Optimizing lead management processes and ensuring data accuracy
- Maintaining marketing data integrity across platforms and resolving inconsistencies
- Driving data enrichment initiatives and automation using tools
- Building and automating dashboards and reports to demonstrate ROI
- Collaborating cross-functionally with marketing and sales teams to align system functionality with business needs
ASSUMPTION: This role requires a balance of technical skills (data analysis, Salesforce, marketing automation) and soft skills (communication, project management, collaboration).
📋 Key Responsibilities
✅ Own and optimize the lead management process, ensuring data accuracy and accountability through robust reporting
✅ Monitor and maintain the integrity of marketing data across platforms (Salesforce, Pardot, etc.), resolving inconsistencies and filling gaps
✅ Lead data enrichment initiatives to support marketing and sales strategy using automation tools
✅ Build and automate dashboards and reports to drive data analysis and demonstrate ROI across marketing initiatives
✅ Establish and uphold standards, documentation, and best practices for marketing operations processes
✅ Train and support internal teams on new systems, dashboards, and processes
✅ Collaborate cross-functionally with marketing and sales stakeholders to align system functionality with business needs
✅ Assist with software evaluations, integrations, and rollouts, ensuring operational readiness and adoption
✅ Provide governance and compliance guidance to support data and process integrity
ASSUMPTION: This role requires a proactive approach to problem-solving, strong attention to detail, and the ability to work independently and collaboratively in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, IT, Business, or a related field
Experience: 4+ years of experience in marketing or sales operations, ideally in a B2B environment
Required Skills:
- Excellent communication and project management skills
- Strong data-driven, problem-solving approach
- Enthusiasm for processes, data quality, and scalable systems
- Proficient or hands-on experience with marketing automation platforms (Pardot preferred)
- Intermediate to advanced Salesforce expertise (including reporting and dashboard creation)
Preferred Skills:
- Experience with data enrichment tools and techniques
- Knowledge of marketing data models and data governance principles
- Familiarity with marketing analytics tools and techniques
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools (e.g., Excel, Google Analytics) and familiarity with marketing data models would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $88,000 - $98,000 per year
Benefits:
- Health, dental, and vision insurance
- Fitness/health and wellness programs
- Paid parental leave and dependent care reimbursement account
- Generous vacation benefit and 3-week sabbatical every 5 years
- 401(k) program with employer matching
Working Hours: Full-time (40 hours/week) with the ability to work from home one day a week
ASSUMPTION: The salary range provided is an estimate and may vary based on the individual's qualifications, experience, and physical work location within the state.
📌 Applicant Insights
🔍 Company Context
Industry: Axis Communications operates in the computer networking products industry, focusing on video surveillance, access control, intercom, and audio systems enhanced by intelligent analytics applications.
Company Size: Axis Communications has around 5,000 employees globally, making it a mid-sized company. This size allows for a structured yet agile work environment, offering opportunities for growth and collaboration.
Founded: 1984, with headquarters in Lund, Sweden
Company Description:
- Innovates for a smarter, safer world by creating solutions for improving security and business performance
- Offers solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications
- Collaborates with technology and system integration partners worldwide to deliver customer solutions
Company Specialties:
- Network video
- IP Video surveillance
- Security camera
- CCTV
- IP camera
- Network audio
- Access control
- Network video analytics
Company Website: www.axis.com
ASSUMPTION: Axis Communications is an established company with a strong global presence, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a combination of relevant experience and skills to succeed.
Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Operations Manager and collaborate with various marketing and sales teams.
Work Arrangement: Hybrid: 4 days on-site in Chelmsford, MA, and 1 day remote
Growth Opportunities:
- Potential career progression into senior marketing operations roles or other marketing/sales positions
- Chance to work on diverse projects and gain exposure to various aspects of marketing and sales operations
- Opportunity to develop skills in data analysis, marketing automation, and project management
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Hybrid: 4 days on-site, 1 day remote
Office Location(s): Chelmsford, Massachusetts, United States
Geographic Context:
- Chelmsford is a suburban city located about 25 miles northwest of Boston, offering a mix of urban and rural living
- The area provides easy access to major highways and public transportation, making it an attractive location for commuters
- Chelmsford offers a variety of housing options, from historic homes to modern apartments, with median home prices around $550,000
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement and flexible scheduling options cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in Salesforce, marketing automation, and data analysis
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing operations, data analysis, and marketing automation
- Showcase your ability to work independently and collaboratively in a dynamic environment
ATS Keywords: Marketing Operations, Salesforce, Marketing Automation, Data Analysis, Lead Management, Data Quality, Project Management, Collaboration, Marketing Operations Specialist
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and demonstrating your relevant skills and experiences are crucial for success.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Excel or Google Sheets
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Sustainability
- Responsibility
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Agile and adaptable to change
- Customer-centric and focused on delivering value
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to drive business decisions?
- Are you comfortable working collaboratively with various teams and stakeholders to align system functionality with business needs?
- Do you have a proactive approach to problem-solving and strong attention to detail?
ASSUMPTION: Candidates who align with Axis Communications' values and work style will likely find this role and work environment a good fit.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest marketing automation tools and trends
- Balancing the need for data accuracy and accountability with the need for efficient processes
- Navigating a hybrid work environment and maintaining effective communication with on-site and remote team members
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on data analysis and reporting
- In the computer networking products industry, this role requires a strong understanding of marketing data models and data governance principles
- Career progression in this field may lead to senior marketing operations roles or other marketing/sales positions, depending on the individual's skills and interests
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their applications and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and efficiency
- Creating and automating dashboards to track marketing campaign performance and ROI
- Collaborating with the sales team to optimize lead handoff processes and improve sales productivity
ASSUMPTION: Familiarity with these types of projects can help candidates demonstrate their relevant skills and experiences during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations department?
- How does this role collaborate with other marketing and sales teams, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the marketing operations department and the company as a whole?
- How does the company support work-life balance, and what resources are available to employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates demonstrate their interest in the role and gain a better understanding of the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview process by researching the company, the role, and the industry
- Be ready to demonstrate your proficiency with the required tools and technologies
- Follow up with the hiring manager one week after the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
