📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Twilio
🔹 Location: Remote - Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Ontario, Canada)
🚀 Job Overview
Key aspects of this role include:
- Building, testing, and executing global marketing campaigns across multiple platforms
- Collaborating closely with marketing teams to ensure campaign alignment and consistency
- Providing real-time assistance to internal teams with campaign-related questions and issues
- Analyzing campaigns and providing recommendations for optimization
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.
📋 Key Responsibilities
✅ Build, test, and execute marketing campaigns with precision across multiple platforms
✅ Leverage project management software to track and document campaign request updates
✅ Collaborate closely with marketing teams to ensure campaign alignment and consistency
✅ Assist internal teams with campaign-related questions and issues in real time
✅ Provide campaign analysis and recommendations for campaign optimization
ASSUMPTION: The role may require occasional travel to participate in project or team in-person meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in campaign operations, marketing operations, or project management
Required Skills:
- Experience building campaign assets and programs from inception to completion (e.g., emails, landing pages/forms, list imports, webinars)
- Strong competency in marketing automation (Marketo preferred, but other systems include Hubspot, Eloqua, Pardot)
- Ability to balance multiple priorities in a fast-paced environment
Preferred Skills:
- Excellent written and verbal communication skills
- Relevant certifications such as Marketo Certified Expert
- Familiarity with project management tools (e.g., Jira, Airtable, Asana)
ASSUMPTION: While having "desired" qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply. If your career hasn't followed a traditional path, don't let that stop you from considering this role.
💰 Compensation & Benefits
Salary Range: Based in Ontario, Canada: 73,400 CAD - 91,800 CAD
Benefits:
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The estimated pay ranges are based on market research and may vary depending on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2008
Company Description:
- Twilio is a leading cloud communications platform that enables businesses to build, scale, and personalize real-time customer communication across different channels.
- The company's platform includes APIs for voice, messaging, video, and more, allowing developers to integrate communications into their applications easily.
- Twilio serves over 200,000 businesses worldwide, including many Fortune 500 companies.
Company Specialties:
- Telecommunications
- API
- Cloud communications
- SaaS
- Telephony
- SMS
- Voice
- VoIP
- GDPR
Company Website: https://www.twilio.com/en-us
ASSUMPTION: Twilio is a well-established company in the software development industry, with a strong focus on customer engagement and communication solutions.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Manager, Marketing Campaign Operations.
Work Arrangement: This role is remote and based in Canada, within the provinces of Alberta, British Columbia, or Ontario. Occasional travel may be required for in-person meetings.
Growth Opportunities:
- As Twilio continues to grow, there may be opportunities for the Marketing Operations Specialist to take on more responsibilities or move into a management role.
- The company encourages internal mobility and offers various training and development programs to help employees grow their careers.
ASSUMPTION: Twilio's remote-first work culture and strong focus on employee growth make it an attractive place to build a career in marketing operations.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Canada (Alberta, British Columbia, or Ontario)
Geographic Context:
- Twilio's remote work policy allows employees to work from home, with the option to use co-working spaces or other shared work environments as needed.
- The company has offices in various locations worldwide, but this role is focused on Canada.
- Twilio's remote-first culture fosters connection and collaboration among employees, regardless of location.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely for Twilio offers a high degree of flexibility and the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Campaign management skills
- Marketing automation proficiency
- Project management abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant campaign management and marketing automation experience in your resume.
- Tailor your cover letter to demonstrate your understanding of Twilio's business and the role's requirements.
- Prepare examples of successful campaign projects you've managed in the past.
ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, Project Management, Marketing, Campaign, Operations, Execution, Collaboration
ASSUMPTION: Twilio's application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketo (or other marketing automation tools)
- Project management software (e.g., Jira, Airtable, Asana)
- Campaign management platforms (e.g., email marketing tools, webinar platforms)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Twilio's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Draw the Owl
- No Pet Peeves
- Be an Owner
- Ruthlessly Prioritize
- Focus on the Customer
Work Style:
- Remote-first work culture
- Collaborative and inclusive environment
- Focus on results and impact
- Strong emphasis on work-life balance
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with team members across different time zones?
- Are you comfortable managing multiple priorities and working in a fast-paced environment?
- Do you have strong communication skills and the ability to work effectively with various teams?
ASSUMPTION: Twilio's remote-first work culture and strong focus on collaboration make it essential for candidates to be comfortable working in a distributed team environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Occasional travel requirements for in-person meetings
- Keeping up with changes in marketing automation tools and best practices
- Ensuring consistent campaign messaging and branding across multiple platforms
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and attention to detail.
📈 Similar Roles Comparison
- Marketing Campaign Manager - Responsible for the end-to-end execution of marketing campaigns, often with a focus on a specific channel or industry vertical.
- Marketing Operations Manager - Oversees the day-to-day operations of the marketing department, ensuring processes run smoothly and efficiently.
- Campaign Operations Specialist - Focuses on the operational aspects of campaign execution, such as list management, data integrity, and campaign tracking.
ASSUMPTION: The Marketing Operations Specialist role at Twilio is unique in its focus on global campaign execution and collaboration with various marketing teams.
📝 Sample Projects
- Managing a global email campaign from inception to completion, including list segmentation, email design, and A/B testing
- Coordinating a webinar series with multiple speakers and attendees, including registration, reminder emails, and follow-up communications
- Optimizing campaign performance by analyzing campaign data and making data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Operations Specialist role at Twilio.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and departments within Twilio?
- What opportunities are there for professional growth and development within this role and the company?
- How does Twilio support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant campaign management and marketing automation experience
- Write a cover letter that demonstrates your understanding of Twilio's business and the role's requirements
- Prepare examples of successful campaign projects you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
