T

Marketing Operations Specialist

Twilio
Full-time
Remote
Worldwide
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Specialist

πŸ”Ή Company: Twilio

πŸ”Ή Location: Remote - Ontario, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Ontario, Canada)

πŸš€ Job Overview

Key aspects of this role include:

  • Building, testing, and executing global marketing campaigns across multiple platforms
  • Collaborating closely with marketing teams to ensure campaign alignment and consistency
  • Providing real-time assistance to internal teams with campaign-related questions and issues
  • Analyzing campaigns and providing recommendations for optimization

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.

πŸ“‹ Key Responsibilities

βœ… Build, test, and execute marketing campaigns with precision across multiple platforms

βœ… Leverage project management software to track and document campaign request updates

βœ… Collaborate closely with marketing teams to ensure campaign alignment and consistency

βœ… Assist internal teams with campaign-related questions and issues in real time

βœ… Provide campaign analysis and recommendations for campaign optimization

ASSUMPTION: The role may require occasional travel to participate in project or team in-person meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 2+ years of experience in campaign operations, marketing operations, or project management

Required Skills:

  • Experience building campaign assets and programs from inception to completion (e.g., emails, landing pages/forms, list imports, webinars)
  • Strong competency in marketing automation (Marketo preferred, but other systems include Hubspot, Eloqua, Pardot)
  • Ability to balance multiple priorities in a fast-paced environment

Preferred Skills:

  • Excellent written and verbal communication skills
  • Relevant certifications such as Marketo Certified Expert
  • Familiarity with project management tools (e.g., Jira, Airtable, Asana)

ASSUMPTION: While having "desired" qualifications makes for a strong candidate, Twilio encourages applicants with alternative experiences to also apply. If your career hasn't followed a traditional path, don't let that stop you from considering this role.

πŸ’° Compensation & Benefits

Salary Range: Based in Ontario, Canada: 73,400 CAD - 91,800 CAD

Benefits:

  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The estimated pay ranges are based on market research and may vary depending on the candidate's skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees

Founded: 2008

Company Description:

  • Twilio is a leading cloud communications platform that enables businesses to build, scale, and personalize real-time customer communication across different channels.
  • The company's platform includes APIs for voice, messaging, video, and more, allowing developers to integrate communications into their applications easily.
  • Twilio serves over 200,000 businesses worldwide, including many Fortune 500 companies.

Company Specialties:

  • Telecommunications
  • API
  • Cloud communications
  • SaaS
  • Telephony
  • SMS
  • Voice
  • VoIP
  • GDPR

Company Website: https://www.twilio.com/en-us

ASSUMPTION: Twilio is a well-established company in the software development industry, with a strong focus on customer engagement and communication solutions.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Manager, Marketing Campaign Operations.

Work Arrangement: This role is remote and based in Canada, within the provinces of Alberta, British Columbia, or Ontario. Occasional travel may be required for in-person meetings.

Growth Opportunities:

  • As Twilio continues to grow, there may be opportunities for the Marketing Operations Specialist to take on more responsibilities or move into a management role.
  • The company encourages internal mobility and offers various training and development programs to help employees grow their careers.

ASSUMPTION: Twilio's remote-first work culture and strong focus on employee growth make it an attractive place to build a career in marketing operations.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Canada (Alberta, British Columbia, or Ontario)

Geographic Context:

  • Twilio's remote work policy allows employees to work from home, with the option to use co-working spaces or other shared work environments as needed.
  • The company has offices in various locations worldwide, but this role is focused on Canada.
  • Twilio's remote-first culture fosters connection and collaboration among employees, regardless of location.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: Working remotely for Twilio offers a high degree of flexibility and the opportunity to balance work and personal life effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the team

Key Assessment Areas:

  • Campaign management skills
  • Marketing automation proficiency
  • Project management abilities
  • Communication and collaboration skills

Application Tips:

  • Highlight relevant campaign management and marketing automation experience in your resume.
  • Tailor your cover letter to demonstrate your understanding of Twilio's business and the role's requirements.
  • Prepare examples of successful campaign projects you've managed in the past.

ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, Project Management, Marketing, Campaign, Operations, Execution, Collaboration

ASSUMPTION: Twilio's application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Marketo (or other marketing automation tools)
  • Project management software (e.g., Jira, Airtable, Asana)
  • Campaign management platforms (e.g., email marketing tools, webinar platforms)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Twilio's current tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Draw the Owl
  • No Pet Peeves
  • Be an Owner
  • Ruthlessly Prioritize
  • Focus on the Customer

Work Style:

  • Remote-first work culture
  • Collaborative and inclusive environment
  • Focus on results and impact
  • Strong emphasis on work-life balance

Self-Assessment Questions:

  • Do you thrive in a remote work environment and enjoy collaborating with team members across different time zones?
  • Are you comfortable managing multiple priorities and working in a fast-paced environment?
  • Do you have strong communication skills and the ability to work effectively with various teams?

ASSUMPTION: Twilio's remote-first work culture and strong focus on collaboration make it essential for candidates to be comfortable working in a distributed team environment.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Occasional travel requirements for in-person meetings
  • Keeping up with changes in marketing automation tools and best practices
  • Ensuring consistent campaign messaging and branding across multiple platforms

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and attention to detail.

πŸ“ˆ Similar Roles Comparison

  • Marketing Campaign Manager - Responsible for the end-to-end execution of marketing campaigns, often with a focus on a specific channel or industry vertical.
  • Marketing Operations Manager - Oversees the day-to-day operations of the marketing department, ensuring processes run smoothly and efficiently.
  • Campaign Operations Specialist - Focuses on the operational aspects of campaign execution, such as list management, data integrity, and campaign tracking.

ASSUMPTION: The Marketing Operations Specialist role at Twilio is unique in its focus on global campaign execution and collaboration with various marketing teams.

πŸ“ Sample Projects

  • Managing a global email campaign from inception to completion, including list segmentation, email design, and A/B testing
  • Coordinating a webinar series with multiple speakers and attendees, including registration, reminder emails, and follow-up communications
  • Optimizing campaign performance by analyzing campaign data and making data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Operations Specialist role at Twilio.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the marketing team currently, and how can this role help address them?
  • How does this role collaborate with other marketing teams and departments within Twilio?
  • What opportunities are there for professional growth and development within this role and the company?
  • How does Twilio support work-life balance for its remote employees?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant campaign management and marketing automation experience
  • Write a cover letter that demonstrates your understanding of Twilio's business and the role's requirements
  • Prepare examples of successful campaign projects you've managed in the past
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.