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Marketing Operations Specialist

Ramboll
Full-time
On-site
Manchester, United Kingdom
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Specialist

πŸ”Ή Company: Ramboll

πŸ”Ή Location: Manchester, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Improving marketing execution, automation, and reporting
  • Collaborating with campaign managers and specialists to build effective global marketing campaigns
  • Optimizing marketing automation set-up, with a focus on HubSpot
  • Building and structuring analytics and reporting set-up for data-driven decision making
  • Working in a global team with a focus on international B2B environments

ASSUMPTION: This role requires a high level of autonomy and collaboration with global teams. The ideal candidate will be proactive, detail-oriented, and able to work independently.

πŸ“‹ Key Responsibilities

βœ… Team up with campaign managers to deliver platform support and data for campaign execution using HubSpot and wider Martech stack

βœ… Manage and optimize marketing automation set-up, with a focus on HubSpot, including designing and setting up lead scoring and complex workflows

βœ… Build and structure analytics and reporting set-up and standardize marketing reporting mechanisms across systems to enable data-driven decision making

βœ… Collaborate with offshore data and analytics colleagues to improve tracking set-up across the Martech stack and platforms to drive insights

βœ… Build dashboards and reporting that tells a clear story and builds a map for campaign optimization

ASSUMPTION: This role involves a mix of technical tasks, such as managing HubSpot and other Martech tools, and analytical tasks, such as data analysis and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing operations, preferably in an international B2B environment

Required Skills:

  • Proven experience with HubSpot and CRM systems (Dynamics, Salesforce)
  • Fluency in web analytics tools and UTM codes and tracking
  • Structured and analytical mindset with proven experience in data analysis and reporting
  • Strong problem-solving abilities and excellent collaboration skills
  • Basic knowledge of marketing legal aspects, including GDPR

Preferred Skills:

  • Experience with PiwikPro
  • Familiarity with marketing legal aspects beyond GDPR

ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage. Familiarity with Ramboll's specific Martech stack and tools is not required but would be beneficial.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (Estimated based on market research for a mid-level marketing operations role in Manchester)

Benefits:

  • Commitment to professional development
  • Leadership guided by Ramboll's Leadership Principles
  • A culture that welcomes diversity and individuality
  • Inspiration from colleagues, clients, and projects
  • The long-term thinking of a foundation-owned company

Working Hours: Full-time, 37.5 hours per week. Flexible working arrangements may be considered.

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ramboll operates in the civil engineering industry, providing architecture, engineering, and consultancy services. They work on a wide range of projects, from buildings and transport to energy, environment, and health.

Company Size: Ramboll is a large company with over 18,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Ramboll was founded in Denmark in 1945. The company has since expanded globally, with offices in over 35 countries.

Company Description:

  • Ramboll is a global architecture, engineering, and consultancy company
  • They combine local experience with a global knowledge base to create sustainable solutions
  • The company operates under the principle of "Bright ideas. Sustainable change."

Company Specialties:

  • Engineering
  • Management consulting
  • Design
  • Civil engineering
  • Architecture
  • Mechanical engineering
  • Environmental consultancy

Company Website: ramboll.com

ASSUMPTION: Ramboll's diverse range of services and global presence offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring 2-5 years of experience in marketing operations. It offers opportunities for career progression within the marketing function or into management roles.

Reporting Structure: The Marketing Operations Specialist reports to the UK-based global campaign manager and team lead. They will work closely with campaign managers and specialists, as well as offshore data and analytics colleagues.

Work Arrangement: This role is on-site, based in Manchester. However, there may be opportunities for flexible working arrangements.

Growth Opportunities:

  • Progression into senior marketing operations roles or management positions
  • Expansion into other marketing specialties or functional areas within Ramboll
  • International assignments or projects, given Ramboll's global presence

ASSUMPTION: The Marketing Operations Specialist role offers a range of growth opportunities, both within the marketing function and across Ramboll's diverse service offerings.

🌍 Location & Work Environment

Office Type: Ramboll's Manchester office is a professional, collaborative environment that fosters innovation and creativity.

Office Location(s): Arkwright House, Parsonage Gardens, Manchester, United Kingdom

Geographic Context:

  • Manchester is a vibrant, multicultural city with a rich history and thriving arts scene
  • The city offers a high quality of life, with excellent transport links, cultural attractions, and recreational facilities
  • Manchester is home to a diverse range of industries, providing ample opportunities for professional networking and growth

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be considered.

ASSUMPTION: Manchester offers a dynamic and stimulating work environment, with a wealth of cultural, recreational, and professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or case study
  • Final interview with the global campaign manager and team lead

Key Assessment Areas:

  • Technical skills in marketing operations, HubSpot, and data analysis
  • Problem-solving abilities and analytical mindset
  • Collaboration and communication skills
  • Cultural fit with Ramboll's values and work environment

Application Tips:

  • Highlight relevant experience and skills in your resume, using keywords from the job description
  • Tailor your cover letter to demonstrate your understanding of the role and Ramboll's values
  • Prepare for the technical assessment or case study by reviewing your knowledge of HubSpot and data analysis

ATS Keywords: Marketing Operations, HubSpot, CRM Systems, Data Analysis, Reporting, Collaboration, Problem-Solving, Lead Scoring, Workflows, Web Analytics, UTM Codes, Tracking, GDPR, Martech Stack, Campaign Management

ASSUMPTION: Ramboll's application process is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise and alignment with Ramboll's values.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • CRM Systems (Dynamics, Salesforce)
  • Web analytics tools (e.g., Google Analytics, PiwikPro)
  • UTM codes and tracking tools
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Marketing Operations Specialist will be expected to have a strong working knowledge of HubSpot and other relevant marketing technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Bright ideas
  • Sustainable change
  • Collaboration
  • Expertise
  • Integrity
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Proactive and autonomous
  • Analytical and detail-oriented
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you have a proven track record of driving sustainable change through innovative ideas?
  • Are you comfortable working in a global, collaborative environment?
  • Do you have a structured and analytical mindset, with a strong attention to detail?

ASSUMPTION: Ramboll values candidates who align with their commitment to sustainable change and collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced, global environment
  • Adapting to Ramboll's unique culture and work environment
  • Balancing technical tasks with analytical and collaborative responsibilities
  • Keeping up with the latest marketing technologies and best practices

ASSUMPTION: The Marketing Operations Specialist role presents unique challenges that require a proactive, adaptable, and detail-oriented approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position places a stronger emphasis on global campaign management and collaboration
  • Ramboll's focus on sustainability and social responsibility sets it apart from other engineering and consultancy firms
  • Career progression opportunities may vary depending on Ramboll's specific organizational structure and growth plans

ASSUMPTION: The Marketing Operations Specialist role at Ramboll offers unique opportunities for growth and development within a global, sustainability-focused organization.

πŸ“ Sample Projects

  • Optimizing HubSpot workflows to improve lead scoring and campaign performance
  • Developing and implementing a comprehensive analytics and reporting strategy for Ramboll's global marketing campaigns
  • Collaborating with offshore data and analytics colleagues to improve tracking set-up across the Martech stack and platforms

ASSUMPTION: The Marketing Operations Specialist will have the opportunity to work on a variety of projects that drive sustainable change and improve Ramboll's marketing effectiveness.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow and priorities for this role?
  • How does this role collaborate with other marketing teams and functions within Ramboll?
  • What are the key challenges facing the marketing function at Ramboll, and how does this role address them?
  • What opportunities are there for professional development and growth within this role and Ramboll more broadly?
  • How does Ramboll support work-life balance for its employees?

ASSUMPTION: Candidates should use the interview to assess the fit of the role and Ramboll's work environment with their own skills, preferences, and career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Ramboll careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills, using keywords from the job description
  • Prepare for the technical assessment or case study by reviewing your knowledge of HubSpot and data analysis
  • Follow up with Ramboll after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.