Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: DataSnipper

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Level (2-4 years)

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing tech stack and automation to support lead gen, lead scoring, routing, and nurture programs
• Partnering with the Demand Generation team to build and execute campaign workflows, landing pages, and performance dashboards
• Developing and maintaining marketing dashboards to provide insights into campaign performance, lead quality, pipeline, and overall funnel progression
• Improving lead management processes, attribution models, and handoffs between marketing and sales, customer success
• Identifying inefficiencies across marketing ops and recommending tools, processes, or automations to scale efforts effectively
• Serving as the go-to link between Revenue Operations and Marketing globally, ensuring tight alignment on KPIs, SLAs, qualification, and goals

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision-making and cross-functional collaboration.

📋 Key Responsibilities

✅ Optimize our marketing tech stack & automation: manage and optimize marketing platforms (HubSpot, Salesforce, Chilipiper, etc.) to support lead gen, lead scoring, routing, and nurture programs

✅ Campaign execution: partner with the wider Demand Generation team to build and execute campaign workflows, landing pages, and performance dashboards (including SDR queues and dashboarding)

✅ Data hygiene & reporting: develop and maintain marketing dashboards, providing insights into campaign performance, lead quality, pipeline, and overall funnel progression & conversion rates

✅ Lifecycle management & attribution: improve lead management processes, attribution models, and handoffs between marketing and sales, customer success

✅ Process optimization: identify inefficiencies across marketing ops and recommend tools, processes, or automations to scale efforts effectively

✅ Cross-Functional collaboration: serve as the go-to link between Revenue Operations and Marketing globally, ensuring tight alignment on KPIs, SLAs, qualification, and goals

ASSUMPTION: This role involves a mix of tactical tasks and strategic planning, with a focus on driving measurable growth across the marketing funnel.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of experience in a Marketing Operations, Revenue Operations, or similar role in a SaaS or technology company

Required Skills:

• Extensive knowledge about a B2B-funnel, conversion rates, and typical ways of working between Marketing, Sales, and other Revenue teams
• Extensive experience with Marketing Automation tooling like HubSpot, Salesforce, etc.
• Data & Analytics: comfortable challenging data & analytics questions, especially using BI-type tooling like Looker, Discern, or similar
• Extensive understanding of Demand Generation principles, lifecycle management across a commercial funnel, and Marketing Attribution
• Highly organized and detail-oriented; thrives in a fast-paced, scaling environment

Preferred Skills:

• Fluency in Dutch (nice to have)
• Experience with specific marketing automation tools mentioned in the job description

ASSUMPTION: Candidates with experience in a similar role within a SaaS or technology company are likely to be the best fit for this position.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience level and industry standards for a mid-level marketing operations role in Amsterdam)

Benefits:

• 28 vacation days on a full-time basis
• Pension plan
• Stock participation plan
• Hybrid work model (at least 3 days on-site in the Amsterdam office)
• Flexible and growing organization with lots of opportunities to learn and develop
• International working environment, with a team of friendly and driven colleagues
• Office in Amsterdam Noord with fresh, delicious lunch prepared daily by our chef
• Access to OpenUp, the mental health and wellness platform
• Friday drinks and multiple social activities for team building

Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing operations role in Amsterdam, considering the company's size and growth potential.

📌 Applicant Insights

🔍 Company Context

Industry: DataSnipper operates in the Software Development industry, focusing on Audit Transformation

Company Size: DataSnipper has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2017, with a rapid rise to unicorn status in 2022, achieving a valuation of $1 billion

Company Description:

• DataSnipper is the driving force behind an intelligent automation platform that's transforming the world of audit and finance
• With over 500,000 users across 160+ countries and offices in Amsterdam, New York, Kuala Lumpur, Tokyo, and Mexico City, DataSnipper is shaking things up and continues to grow
• The company offers a hybrid work model, with a central Amsterdam office to meet colleagues and collaborate

Company Specialties:

• Audit Transformation

Company Website: https://www.datasnipper.com/?utm_source=linkedin&utm_medium=company_page

ASSUMPTION: DataSnipper's rapid growth and success indicate a dynamic and innovative work environment, with ample opportunities for professional development.

📊 Role Analysis

Career Level: Mid-Level (2-4 years of experience)

Reporting Structure: Reports directly to the VP of Revenue Operations and works closely with the Director of Demand in Amsterdam and other OPS-functions in the company

Work Arrangement: Hybrid (3 days on-site in the Amsterdam office)

Growth Opportunities:

• As DataSnipper continues to grow, there will be opportunities for the Marketing Operations Specialist to take on more responsibilities and advance their career
• The company's hybrid work model allows for flexibility and work-life balance
• The international working environment exposes employees to diverse perspectives and experiences

ASSUMPTION: The Marketing Operations Specialist role offers a unique opportunity to grow both personally and professionally within a fast-paced, innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site in the Amsterdam office)

Office Location(s): Aambeeldstraat 34, Amsterdam, North Holland 1021 KB, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a high quality of life, offering a wide range of cultural, recreational, and culinary experiences
• The Amsterdam Noord office is conveniently located near public transportation, with easy access to the city center
• The Netherlands has a strong economy and a well-established job market, providing opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement and central Amsterdam office location provide a balance between work-life integration and collaboration with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and experience with marketing automation tools
• Data analysis and reporting capabilities
• Cross-functional collaboration and communication skills
• Problem-solving and process optimization mindset

Application Tips:

• Highlight relevant experience with marketing automation tools and data analysis in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as marketing dashboards or campaign workflows, to showcase during the interview

ATS Keywords: Marketing Operations, Revenue Operations, SaaS, B2B Funnel, Conversion Rates, Marketing Automation, Data Analytics, Demand Generation, Lifecycle Management, Marketing Attribution, Process Optimization, Cross-Functional Collaboration, Campaign Execution, Data Hygiene, Reporting, Tech Stack Optimization

ASSUMPTION: DataSnipper's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Chilipiper
• Looker or similar BI-type tooling

ASSUMPTION: The Marketing Operations Specialist will be expected to have experience with and proficiency in using the mentioned tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: DataSnipper encourages employees to think creatively and challenge the status quo
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
• Customer-centricity: DataSnipper prioritizes understanding and meeting the needs of its customers

Work Style:

• Data-driven: The company makes decisions based on data and analytics
• Agile: DataSnipper embraces a flexible and adaptable work style
• Growth-oriented: The company encourages employees to learn, develop, and take on new challenges

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable collaborating with cross-functional teams and stakeholders?
• Do you have a proven track record of driving measurable growth through marketing operations?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with DataSnipper's values and work style.

⚠️ Potential Challenges

• The Marketing Operations Specialist role requires a balance of strategic thinking and hands-on execution, which can be challenging at times
• DataSnipper's rapid growth may present unique challenges and opportunities for the Marketing Operations Specialist
• The hybrid work arrangement may require additional self-motivation and time management skills
• The international working environment may present cultural and communication challenges

ASSUMPTION: Prospective candidates should be prepared to navigate these potential challenges and embrace the unique opportunities that DataSnipper offers.

📈 Similar Roles Comparison

• Compared to other Marketing Operations Specialist roles, this position offers a unique opportunity to work for a high-growth, innovative company in the audit and finance industry
• DataSnipper's focus on data-driven decision-making and cross-functional collaboration sets it apart from other companies in the industry
• This role offers a clear career path for growth and development within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Optimizing marketing tech stack and automation for lead gen, lead scoring, routing, and nurture programs
• Developing and maintaining marketing dashboards to provide insights into campaign performance, lead quality, pipeline, and overall funnel progression
• Improving lead management processes, attribution models, and handoffs between marketing and sales, customer success

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Operations Specialist role at DataSnipper.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Marketing Operations Specialist role?
• How does the Marketing Operations team collaborate with other departments, such as Sales and Customer Success?
• What are the most significant challenges facing the Marketing Operations team currently, and how can this role help address them?
• How does DataSnipper support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with marketing automation tools and data analysis
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as marketing dashboards or campaign workflows, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.