Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Komodo Health

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing marketing campaign processes and data analysis
• Optimizing marketing efforts through MarTech management
• Supporting cross-functional teams to improve patient outcomes
• Ensuring data-driven decision-making and process efficiency

ASSUMPTION: This role requires a balance of technical skills and cross-functional collaboration. The ideal candidate will be comfortable working independently and as part of a team, with a strong focus on data-driven decision-making.

📋 Key Responsibilities

✅ Manage MarTech technologies, standardize processes, and make data-driven decisions to achieve efficiency

✅ Monitor and maintain inbound automation to ensure quality MQL handoff

✅ Improve database health by ensuring data cleanliness and hygiene across marketing tech stack

✅ Optimize marketing data strategy to support marketing and business objectives

✅ Manage technical aspects of key marketing systems used to generate, distribute, and report on strategic marketing initiatives

✅ Develop and update documentation to support best practices and adoption compliance

✅ Support Marketing Operations with the implementation, maintenance, and improvement of MarTech, data infrastructure, analytics tools, and automation workflows

✅ Support Demand Generation with email builds, workflow creation and management, and syncing/integration between systems

✅ Support Sales Development efforts by enriching data and owning inbound QA

✅ Own and manage responses to ad hoc Marketing Operations requests via Asana

ASSUMPTION: This role involves a mix of tactical tasks and strategic planning. The ideal candidate will be able to balance both aspects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience with Hubspot (Hubspot certification will be prioritized) and Salesforce

Required Skills:

• Strong analytical skills with attention to detail
• Ability to work independently and as part of a cross-functional team
• Ability to bridge the gap between marketing and other departments
• Strong written and verbal communication skills
• Comfortable working in a fast-paced environment
• Experience with B2B marketing programs and lead qualification processes

Preferred Skills:

• Experience with Qualified, 6sense, and Tableau
• Knowledge of account-based marketing

ASSUMPTION: Candidates with experience in healthcare or life sciences may have an advantage, but the core requirements are transferable from other industries.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing operations roles in the US)

Benefits:

• Medical, dental, and vision coverage
• 401k Retirement Plan
• Prepaid legal assistance
• Paid time off for vacation, sickness, holiday, and bereavement
• Life insurance and long-term disability insurance

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work model

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Komodo Health operates in the Software Development industry, focusing on data-driven healthcare solutions. The market is competitive, with a strong emphasis on innovation and data analysis.

Company Size: Komodo Health has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2014, with a brief history of rapid growth and expansion in the healthcare technology sector.

Company Description:

• Improving lives through the largest, most actionable Healthcare Map™
• Partners with customers to improve patient care and reduce disease burden through data-driven insights
• Provides patient-level insights by dynamically analyzing data across patients, practitioners, and health systems

Company Specialties:

• Data Engineering
• Life Sciences
• Predictive Analytics
• Healthcare
• Professional Services
• Machine Intelligence
• Software-as-a-Service
• Artificial Intelligence
• Product Management
• Product Marketing

Company Website: www.komodohealth.com

ASSUMPTION: Komodo Health's focus on data-driven healthcare solutions requires candidates with strong analytical skills and a passion for improving patient outcomes.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with cross-functional teams, including Demand Generation and Sales Development.

Work Arrangement: Hybrid work model with flexible hours and the option to work remotely based anywhere in the US.

Growth Opportunities:

• Advancement to Senior Marketing Operations Specialist or similar roles
• Expansion into other areas of marketing or data analysis
• Potential to work on high-impact projects and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid work model with the option to work remotely based anywhere in the US

Office Location(s): San Francisco, New York City, and Chicago, with remote work options available

Geographic Context:

• United States (Remote)

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work option provides flexibility and the opportunity to work from various locations within the US.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical skills with Hubspot and Salesforce
• Analytical skills and problem-solving abilities
• Cross-functional collaboration and communication skills
• Adaptability and comfort working in a fast-paced environment

Application Tips:

• Highlight relevant experience with Hubspot and Salesforce
• Include examples of data-driven decision-making and process improvement
• Tailor your resume and cover letter to emphasize transferable skills and enthusiasm for Komodo Health's mission

ATS Keywords: Hubspot, Salesforce, Marketing Operations, MarTech, Data Analysis, Cross-Functional Collaboration, B2B Marketing, Lead Qualification

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Qualified
• 6sense
• Tableau
• Asana

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be awesome
• Seek growth
• Deliver “wow”
• Enjoy the ride

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and comfortable with change
• Passionate about improving patient outcomes

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you enjoy learning new tools and technologies?
• Are you passionate about improving patient outcomes in the healthcare industry?

ASSUMPTION: Candidates who align with Komodo Health's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with cross-functional teams with varying work styles and priorities
• Keeping up with the latest marketing technologies and trends
• Balancing tactical tasks and strategic planning

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Operations Specialist vs. Marketing Automation Specialist: Both roles focus on optimizing marketing efforts through technology, but the Marketing Operations Specialist has a broader scope and is more involved in cross-functional collaboration and data analysis.
• Industry-specific context: Komodo Health operates in the healthcare industry, which requires a strong understanding of healthcare data and regulations. Candidates with experience in healthcare or life sciences may have an advantage but are not required.
• Career path comparison: This role can lead to advancement to Senior Marketing Operations Specialist or similar roles, with potential expansion into other areas of marketing or data analysis.

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development.

📝 Sample Projects

• Optimizing email marketing campaigns to improve open rates and click-through rates
• Implementing and managing marketing automation workflows to improve lead qualification and handoff
• Analyzing marketing data to identify trends and opportunities for improvement in patient outcomes

ASSUMPTION: These sample projects illustrate the mix of tactical tasks and strategic planning required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as Demand Generation and Sales Development?
• What opportunities are there for professional growth and development within the company?
• How does Komodo Health measure the success of its marketing efforts, and how can this role contribute to that success?
• What is the company's long-term vision for the marketing team, and how can this role help shape that vision?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with Hubspot and Salesforce, as well as any data-driven decision-making and process improvement examples
• Prepare for the interview by researching Komodo Health's mission and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.