📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Civitas Learning
🔹 Location: Latin America
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Supporting paid advertising campaigns across digital platforms
- Collaborating on integrated campaigns to enhance the buyer journey
- Measuring, testing, and improving demand programs
- Implementing personalized nurture and Account Based Marketing (ABM) campaigns
- Managing and optimizing the marketing technology stack
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and process improvement.
📋 Key Responsibilities
✅ Supporting paid advertising campaigns across digital platforms like Google Ads, Search Display, and paid social media, and assisting with SEO/SEM initiatives to enhance organic traffic and visibility
✅ Working collaboratively on messaging, targeting, and execution of integrated campaigns to ensure an optimal buyer journey and experience
✅ Measuring, testing, and improving the efficiency and productivity of demand programs
✅ Helping implement personalized nurture and Account Based Marketing (ABM) campaigns to drive interest and engagement with key prospects and customers
✅ Collaborating with the marketing team and cross-functional stakeholders to plan and promote owned and field events, overseeing these events' implementation and logistics support, including in-person and virtual formats
✅ Creating and maintaining marketing analytics reports ranging from activity-level metrics to the overall impact of marketing on business objectives, identifying opportunities for improvement or increased ROI
✅ Managing and optimizing our marketing technology stack, acting as the marketing point person for Salesforce and HubSpot platforms, troubleshooting technical issues, and serving as the primary technical resource for the marketing team
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of marketing or comparable experience in a B2B SaaS business
Required Skills:
- Marketing automation experience and familiarity with Hubspot and Salesforce
- Willingness to learn additional technologies to support marketing processes
- Outstanding written and verbal communication skills and English language fluency
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Comfortable in a small team where flexibility and collaboration are essential
- High-performing, self-starter who is excited to dive in and make things happen
- A strong analytical mindset, paired with a curious and problem-solving attitude
Preferred Skills:
- Experience with WordPress and SEMrush
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working with data and technology to drive results.
💰 Compensation & Benefits
Salary Range: $35,000 - $40,000 USD per year (based on AI estimation for a mid-level marketing role in the US)
Benefits:
- Remote work flexibility
- Equal opportunity employer committed to inclusion and diversity
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the US. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees (Small to Medium-sized company, offering a more personal work environment and opportunities for growth)
Founded: 2011 (Over a decade of experience in the industry)
Company Description:
- Civitas Learning is a student success company delivering the clearest path to improved higher education outcomes
- Their Student Success Intelligence Platform leverages each institution’s unique data to find and distribute the strongest signals across the student lifecycle
- They empower students to make the best possible decisions along their academic pathway and help advisors, faculty, and administrators personalize support, scale meaningful action, and measure impact
Company Specialties:
- Predictive Analytics
- Education Analytics
- Higher Education
- Academic Outcomes
- Big Data Analytics
- Application Design and Development
- SaaS
- Data Science
- Student Success
- Consulting
- Education Management
Company Website: http://civitaslearning.com
ASSUMPTION: Civitas Learning is focused on using data and technology to improve student outcomes in higher education, offering applicants the opportunity to work in a mission-driven environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the Director of Marketing and works closely with marketing, sales, and Customer Development teams
Work Arrangement: Remote (US), with the possibility of occasional travel for events and meetings
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to learn and develop new skills in marketing technology and data analysis
- Chance to work on high-impact projects that drive growth and customer engagement
ASSUMPTION: This role offers a unique blend of creative and analytical work, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person events and meetings)
Office Location(s): Latin America (with a focus on US-based teams and stakeholders)
Geographic Context:
- Latin America is a diverse region with a growing higher education sector
- Civitas Learning's remote work environment offers flexibility and the opportunity to work with a global team
- The company's headquarters in Austin, TX, provides a vibrant and innovative work environment
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Applicants should be comfortable working in a remote, global team and be able to manage their time effectively to meet deadlines and collaborate with colleagues in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Technical proficiency with marketing automation tools
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Civitas Learning's mission and how your skills align with the role
- Prepare examples of your work in marketing automation and data analysis
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Operations, Campaign Management, Data Analysis, SEO, SEM, Email Marketing, Event Planning, Salesforce, HubSpot, B2B SaaS, Communication, Organization, Project Management, Analytical Skills, Problem Solving
ASSUMPTION: Civitas Learning's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing experience and technical proficiency.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- WordPress
- SEMrush
- Google Ads
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: Applicants should have experience with marketing automation tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Remote and flexible work environment
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Focus on continuous improvement and growth
Self-Assessment Questions:
- How do you demonstrate a student-centered approach in your work?
- Can you provide an example of a data-driven marketing campaign you've implemented?
- How do you stay organized and manage multiple projects in a remote work environment?
ASSUMPTION: Civitas Learning values candidates who are passionate about improving student outcomes, comfortable working with data, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with a global team and managing time zones
- Adapting to changes in marketing strategies and priorities
- Continuously learning and staying up-to-date with new marketing technologies
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes and new challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager, but with a focus on supporting a smaller marketing team and working closely with cross-functional stakeholders
- Compared to other marketing roles in the higher education industry, this position offers a unique blend of creative and analytical work, with a focus on data-driven decision making
- Career progression in this role could lead to opportunities in marketing management, data analysis, or other related fields within the company
ASSUMPTION: Applicants should consider their career goals and how this role aligns with their long-term aspirations in the marketing field.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve open rates and click-throughs
- Analyzing SEO performance and implementing strategies to improve organic traffic and visibility
- Managing and optimizing paid advertising campaigns across multiple digital platforms
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role support Civitas Learning's mission to improve student outcomes in higher education?
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Civitas Learning support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills relevant to this role
- Write a cover letter explaining your interest in Civitas Learning's mission and how your skills align with the position
- Prepare examples of your work in marketing automation and data analysis to showcase during your interview
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
