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Marketing Operations Specialist

Ramboll
Full-time
On-site
Manchester, United Kingdom
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Specialist

πŸ”Ή Company: Ramboll

πŸ”Ή Location: Manchester, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Improving marketing execution, automation, and reporting
  • Collaborating with campaign managers and specialists
  • Managing and optimizing marketing automation set-up
  • Building analytics and reporting mechanisms

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation and data analysis, as well as strong collaboration skills to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Support campaign managers by delivering platform support and data for campaign execution using HubSpot

βœ… Manage and optimize the marketing automation set-up, with a focus on HubSpot, including designing and setting up lead scoring and complex workflows

βœ… Build and structure the analytics and reporting set-up, and standardize marketing reporting mechanisms across systems to enable data-driven decision making

βœ… Collaborate with offshore data and analytics colleagues to improve tracking set-up across the Martech stack and platforms to drive insights

βœ… Build dashboards and reporting that tell a clear story and build a map for campaign optimization

ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as hands-on experience with marketing automation platforms and tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing operations, preferably in an international B2B environment

Required Skills:

  • Fluency in HubSpot and CRM systems (Dynamics, Salesforce)
  • Web analytics tools and UTM codes and tracking
  • Structured and analytical mindset with proven experience in data analysis and reporting
  • Strong problem-solving abilities and excellent collaboration skills
  • Basic knowledge of marketing legal aspects, including GDPR

Preferred Skills:

  • Experience with PiwikPro
  • Familiarity with marketing legal aspects beyond GDPR

ASSUMPTION: Candidates should have a strong background in marketing operations and data analysis, as well as proficiency in relevant marketing automation tools and platforms.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (Based on market research for marketing operations specialists in Manchester)

Benefits:

  • Commitment to your development
  • Leaders guided by Ramboll's Leadership Principles
  • A culture that welcomes you as the unique person you are
  • Inspiration from colleagues, clients, and projects
  • The long-term thinking of a foundation-owned company

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ramboll is a global architecture, engineering, and consultancy company, specializing in civil engineering, management consulting, design, and environmental consultancy.

Company Size: Ramboll has 18,000+ employees worldwide, with a presence in over 35 countries. This means that there are ample opportunities for growth and collaboration with diverse teams.

Founded: Ramboll was founded in Denmark in 1945 and has since grown into a global leader in its industries.

Company Description:

  • Ramboll is a global architecture, engineering, and consultancy company
  • Specializes in buildings, transport, energy, environment & health, water, management consulting, and architecture & landscape
  • Combines local experience with a global knowledge base to create sustainable solutions

Company Specialties:

  • Engineering
  • Management consulting
  • Design
  • Civil engineering
  • Architecture
  • Mechanical engineering
  • Environmental consultancy

Company Website: ramboll.com

ASSUMPTION: Ramboll's global presence and diverse range of services offer candidates the opportunity to work on a variety of projects and gain exposure to different industries.

πŸ“Š Role Analysis

Career Level: This role is suitable for a marketing professional with 2-5 years of experience in marketing operations, seeking to advance their career in a global organization.

Reporting Structure: The Marketing Operations Specialist will report to the UK-based global campaign manager and team lead, and will collaborate with campaign managers and specialists, as well as offshore data and analytics colleagues.

Work Arrangement: This role is on-site, based in Manchester, with the possibility of occasional remote work.

Growth Opportunities:

  • Potential to work on global campaigns and collaborate with diverse teams
  • Opportunities to develop skills in data analysis, reporting, and marketing automation
  • Possibility to progress to a more senior role within the marketing operations team or explore other areas of the business

ASSUMPTION: This role offers candidates the chance to gain valuable experience in marketing operations and data analysis, while working in a global organization with a strong reputation in its industries.

🌍 Location & Work Environment

Office Type: Ramboll's Manchester office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Arkwright House, Parsonage Gardens, Manchester, United Kingdom

Geographic Context:

  • Manchester is a vibrant city with a rich history and a thriving cultural scene
  • The city is home to several major corporations and is a hub for the digital and creative industries
  • Manchester has excellent transport links, with easy access to major roads, rail networks, and Manchester Airport

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of flexible working arrangements

ASSUMPTION: Manchester offers a dynamic and stimulating work environment, with a diverse range of cultural, social, and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • On-site interview with the team, including a practical task or case study
  • Final interview with the global campaign manager and team lead

Key Assessment Areas:

  • Technical skills in marketing automation and data analysis
  • Problem-solving abilities and analytical mindset
  • Collaboration and communication skills
  • Alignment with Ramboll's values and company culture

Application Tips:

  • Tailor your resume to highlight your marketing operations and data analysis skills
  • Prepare examples of your work in marketing automation and data analysis
  • Research Ramboll's company culture and values, and be prepared to discuss how your skills and experience align with them

ATS Keywords: Marketing Operations, HubSpot, CRM, Data Analysis, Reporting, Collaboration, Problem-Solving, Lead Scoring, Workflows, Web Analytics, UTM Codes, Tracking, GDPR, Martech Stack, Campaign Management

ASSUMPTION: Ramboll's application process is designed to assess candidates' technical skills and cultural fit, with a focus on problem-solving, collaboration, and communication.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • CRM systems (Dynamics, Salesforce)
  • Web analytics tools (e.g., Google Analytics, PiwikPro)
  • UTM codes and tracking
  • Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates should have experience with marketing automation tools and platforms, as well as web analytics tools and UTM codes and tracking.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Bright ideas
  • Sustainable change
  • Collaboration
  • Integrity
  • Expertise

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and forward-thinking

Self-Assessment Questions:

  • How do your marketing operations and data analysis skills align with Ramboll's values?
  • How do you approach collaboration and communication in a global team?
  • How do you stay up-to-date with the latest trends and best practices in marketing automation and data analysis?

ASSUMPTION: Ramboll values candidates who are collaborative, data-driven, and innovative, with a strong commitment to sustainability and integrity.

⚠️ Potential Challenges

  • Managing complex workflows and lead scoring in HubSpot
  • Collaborating effectively with global teams across different time zones
  • Keeping up with the latest trends and best practices in marketing automation and data analysis
  • Balancing the demands of campaign execution with data analysis and reporting

ASSUMPTION: This role may present challenges in managing complex workflows, collaborating with global teams, and balancing multiple priorities.

πŸ“ˆ Similar Roles Comparison

  • Marketing Automation Specialist: Focuses primarily on managing and optimizing marketing automation platforms, with less emphasis on data analysis and reporting
  • Marketing Data Analyst: Focuses primarily on data analysis and reporting, with less emphasis on marketing automation and campaign execution
  • Campaign Manager: Oversees the execution of marketing campaigns, with less emphasis on marketing automation and data analysis

ASSUMPTION: This role combines elements of marketing automation, data analysis, and campaign management, making it unique within the marketing function.

πŸ“ Sample Projects

  • Developing and implementing a lead scoring model in HubSpot to improve campaign targeting and conversion rates
  • Creating and optimizing complex workflows in HubSpot to automate marketing processes and improve efficiency
  • Building and refining marketing dashboards and reports to enable data-driven decision making and campaign optimization

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Operations Specialist role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Ramboll?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Ramboll support the professional development of its marketing operations team members?
  • What are the most challenging aspects of working in a global marketing team, and how does Ramboll address them?
  • How does Ramboll approach data privacy and compliance, particularly with regard to GDPR?

ASSUMPTION: These questions are designed to assess the fit of the role within the organization, the expectations for the first 90 days, professional development opportunities, and the challenges and solutions related to working in a global marketing team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume to highlight your marketing operations and data analysis skills, as well as your experience with relevant tools and platforms
  • Prepare examples of your work in marketing automation and data analysis, and be ready to discuss them during the interview
  • Research Ramboll's company culture and values, and be prepared to discuss how your skills and experience align with them
  • Follow up with Ramboll one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.