📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Spendesk
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving performance and growth marketing excellence
- Strategically guiding marketing teams to deliver exceptional results
- Acting as the go-to expert for growth and performance marketing
- Ensuring marketing efforts are both innovative and effective
ASSUMPTION: This role requires a strong understanding of marketing operations and a data-driven mindset to excel.
📋 Key Responsibilities
✅ Top of Funnel Process: Own lead routing, drive alignment on MQL definitions, develop lead scoring models, marketing & sales playbooks, and KPIs.
✅ Data Enrichment & Quality: Improve data quality and consistency to support identifying priority segments.
✅ Segmentation: Collaborate with marketing, sales, and customer teams to implement customer segmentation and propensity-to-buy models to enhance GTM strategies.
✅ Customer Journey Analysis: Conduct in-depth analyses to identify areas for improvement and investment, optimizing the customer experience.
✅ Metrics and Dashboards Management: Revamp current dashboards, phase out redundant ones, and establish a comprehensive marketing steering cockpit for real-time insights.
✅ Team Empowerment: Provide continuous strategic support and challenge the marketing organization to elevate performance and accountability.
✅ Campaign Oversight: Manage the deployment and optimization of marketing campaigns to align with strategic business goals.
✅ Data-Driven Insights: Analyze marketing data regularly to inform campaign performance and drive strategic pivots as needed.
✅ Technology Optimization: Oversee marketing technology stacks, ensuring efficient use of CRM systems and automation tools.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field.
Experience: Proven experience in marketing operations or a similar role, ideally in a dynamic environment.
Required Skills:
- Strong analytical skills for data interpretation and decision-making
- Proficiency with marketing automation tools, CRM systems (HubSpot, SFDC), and analytics platforms (Looker)
- Excellent project management capabilities, adept at multitasking and meeting deadlines
- Strong verbal and written communication skills
Preferred Skills:
- Experience with marketing data visualization tools
- Familiarity with marketing attribution models
ASSUMPTION: Candidates with a strong background in marketing operations and a proven track record of driving marketing performance will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for a Marketing Operations Specialist with 2-5 years of experience in London)
Benefits:
- Flexible on-site policy (3 days on-site per week)
- Lunch 60% funded by Spendesk (Swile Card)
- Alan Premium health insurance
- Gymlib pass to let off steam after a productive day at work
- Access to Moka.care for emotional and mental health wellbeing
- Access to Vendredi allowing us to change the world
- Latest Apple equipment
- Great office snacks to fuel your day
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spendesk is a fintech company specializing in spend management solutions for businesses. They connect company spend through the integration of everyday technologies, built-in automation, and an easily adopted approval process.
Company Size: Spendesk has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Spendesk was founded in 2016 and has since grown to serve thousands of companies across France, the UK, Germany, and Spain.
Company Description:
- Spendesk is the complete spend management platform that saves businesses time and money by connecting company spend.
- Their solution makes agile, efficient spending easy for employees and gives finance leaders complete visibility across the entire company spend.
- Spendesk is trusted by thousands of companies and has over 200,000 users across Europe.
Company Specialties:
- Fintech
- Cards
- Banking
- Accounting
- Expense management
- SaaS
Company Website: https://www.spendesk.com
ASSUMPTION: Spendesk's focus on spend management and commitment to connecting company spend sets it apart in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing operations or a related field.
Reporting Structure: The Marketing Operations Specialist will report directly to the Head of Marketing and work closely with various marketing teams, sales, and customer teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to be on-site for 3 days per week.
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to grow with the company as it continues to expand and scale
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing operations function.
🌍 Location & Work Environment
Office Type: Spendesk's London office is located in the heart of the city, providing a vibrant and dynamic work environment.
Office Location(s): 20-22 Commercial Street, East One Building, London, E1 6LP, GB
Geographic Context:
- London is a major global city with a thriving tech industry and a diverse talent pool
- The office is conveniently located near public transportation, shops, and restaurants
- The city offers a wide range of cultural, entertainment, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The London office provides a collaborative and engaging work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing automation and CRM system proficiency
- Project management and organizational skills
- Communication and teamwork abilities
Application Tips:
- Highlight relevant marketing operations experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Spendesk's mission and values
- Prepare examples of data-driven marketing campaigns or projects you've worked on
- Research Spendesk's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Marketing Operations, Growth Marketing, Performance Marketing, Lead Routing, MQL Definitions, Data Enrichment, Customer Segmentation, Propensity-to-Buy Models, Customer Journey Analysis, Marketing Dashboards, CRM Systems, Marketing Automation Tools
ASSUMPTION: Applicants who demonstrate a strong understanding of marketing operations and a data-driven mindset will have a competitive advantage in the interview process.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation)
- Salesforce (CRM)
- Looker (analytics platform)
- Swile (lunch funding platform)
- Alan (health insurance platform)
- Moka.care (mental health support platform)
- Vendredi (social impact platform)
- Apple equipment (laptops, desktops, etc.)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Liberation: Empowering employees to take ownership of their work and navigate ambiguity
- Boldness: Encouraging curiosity and challenging the status quo
- Kindness: Fostering a positive and inclusive work environment
- Growth: Committing to continuous learning and improvement
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and navigating ambiguity
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing marketing data to inform strategic decisions?
- Are you comfortable working collaboratively with cross-functional teams and challenging the status quo?
- Do you embrace change and adapt easily to new situations and priorities?
ASSUMPTION: Candidates who align with Spendesk's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large and growing organization with a diverse range of teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Ensuring data quality and consistency across multiple marketing channels and platforms
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Data Analyst: While both roles focus on data-driven marketing, the Marketing Operations Specialist role is more focused on strategic guidance, process improvement, and team empowerment, while the Marketing Data Analyst role is more focused on data analysis and reporting.
- Industry-specific context: Spendesk operates in the fintech industry, focusing on spend management solutions for businesses. This role requires an understanding of the unique challenges and opportunities faced by fintech companies in the marketing operations space.
- Career path comparison: This role can serve as a stepping stone to senior marketing operations roles or management positions within the marketing function or broader business operations.
ASSUMPTION: Understanding the differences between related marketing roles and the industry-specific context will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and prioritize marketing efforts
- Conducting a customer journey analysis to identify areas for improvement and investment, optimizing the customer experience
- Revamping marketing dashboards to provide real-time insights and inform strategic decision-making
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the Marketing Operations Specialist role at Spendesk.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and how this role will contribute to its optimization?
- How does the marketing team collaborate with sales and customer teams to implement customer segmentation and propensity-to-buy models?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing operations function?
- How does Spendesk support work-life balance and employee wellbeing?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare examples of data-driven marketing campaigns or projects you've worked on to discuss during the interview
- Research Spendesk's company culture and be ready to discuss how your values align with theirs
- Follow up with the Spendesk HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
