Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Tipalti

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Medellín, Colombia)

🚀 Job Overview

Key aspects of this role include:

• Optimizing and streamlining marketing technology, database, and processes
• Setting up and executing campaigns using Marketo
• Supporting Sales or Marketing technologies and cross-functional collaboration
• Ensuring data accuracy, compliance, and best practices for data governance

ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing automation systems and Salesforce. It also demands strong analytical, problem-solving, and organizational skills.

📋 Key Responsibilities

✅ Create and execute new outbound campaigns within Marketo

✅ Troubleshoot technical issues and collaborate with the team to resolve them

✅ Manage campaign member data, including normalization, enrichment, and validation

✅ Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations

✅ Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion

✅ Ensure the alignment of technology, data, and processes to support campaign goals

✅ Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows

✅ Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes

ASSUMPTION: This role requires a strong understanding of marketing automation systems, Salesforce, and data privacy regulations. It also involves close collaboration with various teams, so excellent communication and interpersonal skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Professional-level hands-on technical experience with marketing automation systems (Marketo, Hubspot, Eloqua, Pardot, or similar) and professional experience working within Salesforce

Required Skills:

• Strong analytical and problem-solving skills
• Excellent project management and organizational abilities
• Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA)
• Strong communication and interpersonal skills
• Ability to work collaboratively in a cross-functional team

Preferred Skills:

• Extensive experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment
• Experience with ABM platforms (e.g., 6sense, Demandbase, Segment)

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. Extensive experience in revenue or marketing operations is highly preferred but not strictly required.

💰 Compensation & Benefits

Salary Range: COP 60,000,000 - COP 80,000,000 per year (Based on market research for Marketing Operations Specialist roles in Medellín, Colombia)

Benefits:

• Competitive benefits package
• Flexible workplace
• Career coaching

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on market research for similar roles in Medellín, Colombia. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tipalti is a global fintech company specializing in global payables automation for high-velocity businesses. It operates in the Software Development industry.

Company Size: Tipalti has 1,001-5,000 employees, making it a mid-to-large-sized company. This size offers opportunities for growth and collaboration but may also have more structured processes.

Founded: Tipalti was founded in 2010 in Israel and is headquartered in Foster City, California, with offices in Medellín, Colombia, among other locations.

Company Description:

• Tipalti is a global, scalable payables automation solution for high-velocity companies
• It handles both global partner payments and accounts payable workflows
• Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls

Company Specialties:

• Accounts payable
• Global payments
• Crowdsourcing
• Supplier payments
• Affiliate payment
• E-commerce
• Sharing economy
• Publisher payment
• Adtech
• Invoice workflow automation
• OFAC/AML
• Tax compliance
• Supplier management
• Reconciliation
• And supply chain finance

Company Website: tipalti.com

ASSUMPTION: Tipalti's focus on global payables automation requires candidates to have a strong understanding of international business operations and data management.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing operations career path, requiring a balance of technical expertise and strategic thinking.

Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Operations Manager and collaborate with various cross-functional teams.

Work Arrangement: This role is on-site in Medellín, Colombia, with the possibility of remote work for qualified candidates.

Growth Opportunities:

• Advancement to a senior or management role within the marketing operations team
• Expansion into other areas of marketing or finance within the company
• Potential international relocation to one of Tipalti's global offices

ASSUMPTION: Given Tipalti's global presence and growth, there are ample opportunities for career advancement and international exposure within the company.

🌍 Location & Work Environment

Office Type: Tipalti's Medellín office is a collaborative, modern workspace designed to foster innovation and productivity.

Office Location(s): 1051 E Hillsdale Blvd, Suite 600, Foster City, California, USA (Global Headquarters); 65 Pinchas Rosen Street, Tel Aviv, Israel; 505 Burrard Street, Suite 1400, Vancouver, BC, Canada; 15 Alfred Place, London, UK; 48 Yonge St, Toronto, Ontario, Canada; Grote Bickersstraat 74, Amsterdam, North Holland, Netherlands; and 1051 E Hillsdale Blvd, Suite 600, Foster City, California, USA (Medellín Office)

Geographic Context:

• Medellín is the second-largest city in Colombia, with a vibrant culture and growing tech industry
• The city offers a high quality of life, with affordable living costs compared to other major cities in the region
• Medellín has a tropical climate, with warm temperatures year-round

Work Schedule: Full-time, with flexible hours and the possibility of remote work for qualified candidates

ASSUMPTION: While this role is on-site in Medellín, Tipalti's global presence and flexible work arrangements may offer opportunities for remote work or international relocation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical interview with the Marketing Operations Manager
• On-site interview with the marketing team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Technical proficiency in marketing automation systems and Salesforce
• Problem-solving and analytical skills
li>Communication and interpersonal skills
• Cultural fit with Tipalti's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical questions related to marketing automation systems and Salesforce
• Demonstrate your problem-solving skills with real-life examples from your previous experiences
• Show enthusiasm for Tipalti's mission and values during the interview

ATS Keywords: Marketing Automation, Salesforce, Marketo, Campaign Management, Data Governance, Cross-functional Collaboration, Problem-Solving, Analytical Skills

ASSUMPTION: Tipalti's interview process is designed to assess both technical proficiency and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their skills throughout the interview process.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Hubspot (optional)
• Eloqua (optional)
• Pardot (optional)
• 6sense (optional)
• Demandbase (optional)
• Segment (optional)

ASSUMPTION: While the use of specific tools and technologies may vary depending on the role and region, candidates should have a strong understanding of marketing automation systems and Salesforce to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you have a strong understanding of marketing automation systems and Salesforce?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a data-driven approach to problem-solving and decision-making?
• Are you results-oriented and goal-focused?

ASSUMPTION: Tipalti's culture values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong understanding of marketing automation systems and Salesforce to thrive in this role.

⚠️ Potential Challenges

• Working with legacy systems and data that may not be optimized for marketing automation
• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the fast-paced nature of the marketing technology landscape
• Navigating a large, global organization with varying regional practices and processes

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position requires a higher level of technical proficiency and experience with marketing automation systems and Salesforce
• Tipalti's global presence and focus on high-velocity businesses offer unique opportunities for growth and international exposure
• This role is more focused on campaign management and execution compared to other marketing operations roles, which may have a broader focus on strategy and planning

ASSUMPTION: Candidates should consider their level of experience and technical proficiency when comparing this role to other marketing operations positions in the industry.

📝 Sample Projects

• Implementing a new marketing automation system to streamline campaign execution and improve data accuracy
• Developing and executing a multi-channel campaign to drive engagement and conversion in a specific region
• Collaborating with cross-functional teams to optimize sales follow-up processes and improve overall campaign success

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth in this role, from technical implementation to strategic campaign execution and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
• How does this role collaborate with other teams within the organization, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within the marketing operations team and the broader organization?
• How does Tipalti support work-life balance for its employees, particularly those working remotely or in different time zones?
• What are the most important qualities and skills for success in this role, and how do they align with Tipalti's company culture?

ASSUMPTION: These key questions help candidates better understand the role's priorities, expectations, and opportunities for growth, as well as Tipalti's company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical questions related to marketing automation systems and Salesforce
• Demonstrate your problem-solving skills with real-life examples from your previous experiences
• Show enthusiasm for Tipalti's mission and values during the interview
• Follow up with the hiring manager one week after the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.