📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Starburst
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing incoming requests from Marketing for reports, audience lists, emails, campaigns, etc.
- Assisting in demand generation activities, including syncing leads into the database from various sources.
- Ensuring data accuracy, completeness, and organization in marketing systems.
- Managing inbound leads, email campaigns, and nurtures.
- Leveraging AI tools to optimize day-to-day tasks and workflows.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment. Previous experience in marketing operations for a B2B software company is highly preferred.
📋 Key Responsibilities
✅ Manage incoming requests from Marketing for reports, audience lists, emails, campaigns, virtual events, web pages/offers, etc.
✅ Assist in executing demand generation activities, including syncing leads into the database from digital campaigns, events, webinars, and 3rd party activities.
✅ Ensure data accuracy, completeness, and organization in marketing systems, including contact enrichment, merging duplicate accounts and contacts, and managing inbound leads.
✅ Manage all emails, campaigns, and nurtures, including a flighting calendar.
✅ Lead ongoing training and enablement for marketing on process and tech stack.
✅ Own lead management, routing, and partner with the SDR team to ensure proper lead follow-up.
ASSUMPTION: This role requires a strong understanding of marketing processes, tools, and data management. The ideal candidate will be proactive, detail-oriented, and able to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in marketing operations for a B2B software company.
Required Skills:
- Proven experience working with a range of GTM, Web, and Marketing tools, such as Salesforce, Hubspot, ZoomInfo, 6Sense, Qualified, Asana, Wordpress, Google Analytics, and Google Tag Manager.
- Strong organization and time management skills.
- Detail-oriented with a focus on data accuracy and completeness.
- Ability to maintain personable working relationships with all internal and external customers.
- Strong work ethic and sense of ownership, plus the ability to work with minimal direction.
- Highly motivated and flexible to work effectively in a fast-paced environment.
Preferred Skills:
- Experience working with AI tools to optimize marketing processes.
- Familiarity with marketing automation platforms and lead scoring.
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the work and the company's location.
💰 Compensation & Benefits
Salary Range: $89,250 - $113,400 USD per year (based on the provided pay range)
Benefits:
- Equity Packages
- Comprehensive Benefits Offering
- Flexible Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of variable compensation, such as commission or bonus. Actual compensation packages are determined based on relevant skills, experience, education, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Starburst operates in the data management and analytics industry, focusing on data platforms for analytics, applications, and AI. They unify data across clouds and on-premises to accelerate AI innovation.
Company Size: Starburst is a mid-sized company with a global workforce, supported by a competitive Total Rewards program that reflects their commitment to a rewarding and supportive work environment.
Founded: Starburst was founded in 2011, with a mission to future-proof data architecture and help businesses fuel innovation with AI.
Company Description:
- Starburst is the data platform for analytics, applications, and AI, unifying data across clouds and on-premises to accelerate AI innovation.
- Organizations—from startups to Fortune 500 enterprises in 60+ countries—rely on Starburst for fast data access, seamless collaboration, and enterprise-grade governance on an open hybrid data lakehouse.
- Wherever data lives, Starburst unlocks its full potential, powering data and AI from development to deployment.
Company Specialties:
- Data Management
- Analytics
- AI
- Cloud Computing
Company Website: https://www.starburst.io/
ASSUMPTION: Starburst's focus on data management and analytics makes this role an excellent fit for candidates with a strong background in marketing operations and data management.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing operations professional with 2-5 years of experience in a B2B software company.
Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing team and collaborate with various departments, including Sales and RevOps.
Work Arrangement: This role is remote and can be based anywhere in the United States.
Growth Opportunities:
- As Starburst continues to grow, there may be opportunities for the Marketing Operations Specialist to take on more responsibilities or move into a management role.
- The company's focus on AI and data management provides ample opportunities for professional development and skill-building.
- Starburst's global presence may offer international career opportunities in the future.
ASSUMPTION: Given Starburst's growth and focus on innovation, this role presents excellent opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing employees to choose a setting that suits their preferences.
- The remote nature of this role provides flexibility and the opportunity to work from various locations within the United States.
- Starburst's global presence may offer international work opportunities in the future.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote nature of this role may require strong self-motivation and time management skills to maintain productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and experience with marketing operations tools and processes
- Problem-solving and analytical skills
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant experience and achievements in marketing operations, demand generation, and data management.
- Tailor your resume and cover letter to emphasize your fit for this role and Starburst's company culture.
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
ATS Keywords: Marketing Operations, Demand Generation, Data Management, Salesforce, Hubspot, ZoomInfo, 6Sense, Qualified, Asana, Wordpress, Google Analytics, Google Tag Manager, AI, B2B Software, Remote Work
ASSUMPTION: Given the competitive nature of the job market and the specialized skills required for this role, applicants should emphasize their relevant experience and demonstrate their ability to contribute to Starburst's success.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- ZoomInfo
- 6Sense
- Qualified
- Asana
- Wordpress
- Google Analytics
- Google Tag Manager
- AI tools (e.g., for optimizing day-to-day tasks and workflows)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Applicants should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do I have a proven track record of success in marketing operations for a B2B software company?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do I possess strong organizational skills, attention to detail, and the ability to work independently?
- Am I a strong communicator and collaborator, able to work effectively with various teams and stakeholders?
ASSUMPTION: Starburst values candidates who are innovative, customer-focused, collaborative, and results-driven. Applicants should be able to demonstrate their fit with these values and work styles.
⚠️ Potential Challenges
- The fast-paced nature of the role may require applicants to be comfortable working under pressure and managing multiple tasks simultaneously.
- The remote nature of the role may present challenges in maintaining work-life balance and staying motivated.
- The need to collaborate with various teams and stakeholders may require strong communication and interpersonal skills.
- The role's focus on data management and accuracy may require applicants to be detail-oriented and meticulous.
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on demand generation and lead management.
- This role requires a unique blend of technical skills, data management experience, and marketing expertise, making it an excellent fit for candidates with a strong background in marketing operations for a B2B software company.
- Career progression in this role may involve moving into a management position or specializing in a specific area of marketing operations, such as data analytics or demand generation.
ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it compares to other marketing operations positions in the industry.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and efficiency.
- Optimizing marketing automation workflows to improve campaign performance and reduce manual effort.
- Collaborating with the sales team to improve lead assignment and follow-up processes, resulting in increased conversion rates.
ASSUMPTION: These sample projects demonstrate the types of initiatives the Marketing Operations Specialist may be involved in, highlighting the role's focus on data management, process improvement, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Starburst support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Starburst measure the success of its marketing operations team, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does that apply to this remote role?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview process by researching Starburst's company culture, values, and industry focus.
- Follow up with the recruiting team or hiring manager after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
