📌 Core Information
🔹 Job Title: Marketing Operations Specialist - ASEAN
🔹 Company: Smith+Nephew
🔹 Location: Malaysia, Kuala Lumpur (Bangsar South)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and coordinating marketing activities, collaterals, and promo materials across ASEAN
- Providing data analysis to support regional marketers and the Commercial Planning team
- Admin support for digital campaigns, event planning, and vendor management
- Ensuring brand consistency and compliance with regional brand plans
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Proficiency in analytics, Excel, and PowerPoint is crucial for success in this position.
📋 Key Responsibilities
✅ Monitor and coordinate launch materials and collaterals dissemination to countries and distributors in ASEAN scope in accordance with regional brand plans, ensuring brand consistency across all platforms
✅ Engage in sourcing and set-up of vendors for procurement of marketing related services, including promo materials, artwork, exhibitions, and collaterals creation
✅ Compile and track brand sales report, analytics to evaluate performance for all the BUs and prepare brand dashboard with ASEAN regional marketing and Product Managers
✅ Admin Support in execution of digital campaigns and collation of digital campaign performance
✅ Support the Social Media coverage of ASEAN marketing events on S+N social media platforms, liaising with marketing congress teams
✅ Maintain and track devices’ utilization rate for S+N Capex across ASEAN and maintain ASEAN fleet on global database. Maintain and publish surgery data on weekly / monthly basis
✅ Assist in planning and execution of regional marketing events with the marketing teams
✅ Coordinating and following up with all country teams to submit nominations in time for the Meded courses, regional and EM flagship events in coordination with ASEAN marketing and Meded leads
✅ Assist in follow up with SCM demand planning team to update the SKU level forecast based on inputs from sales and marketing
✅ Admin support with logistics planning and ticket / travel bookings for ASEAN regional marketing and Commercial Planning & Strategy Team
✅ Coordinating with sales team and warehouse team to plan the dispatches of samples / equipment for local events in ASEAN
✅ Admin support to process payments to vendors, and collaterals related to ASEAN events
✅ Provide relevant information to sales and support departments which contribute to effective internal business processes
✅ Help coordinate and support professional society meetings and conferences where Smith & Nephew presence is strategically important
✅ Help coordinate with country teams for NPI Tracker and POP tracker for portfolio optimization
✅ Ensure compliance to code of business conduct defined by S+N policies
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and interpersonal skills. The ability to work effectively with diverse teams and stakeholders is essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 years of commercial experience in Medical Devices (Sales / Marketing / Commercial Operation)
Required Skills:
- Proven experience in marketing operations or a related role
- Strong analytical skills with proficiency in Excel and PowerPoint
- Knowledge of segment / product platform preferred
- Excellent organizational skills and attention to detail
- Strong communication and interpersonal skills
- Ability to manage multiple projects simultaneously
- Fluency in English, both written and spoken
Preferred Skills:
- Experience working in the medical device industry
- Fluency in additional Asian languages (e.g., Mandarin, Thai, Vietnamese)
- Experience working with regional teams and stakeholders
ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: RM 150,000 - RM 200,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous annual bonus and pension schemes
- Save As You Earn share options
- Flexible vacation and time off, paid holidays, and paid volunteering hours
- Private health and dental plans, healthcare cash plans, income protection, and life assurance
- Discounts on gyms and fitness clubs, salary sacrifice bicycle and car schemes, and other employee discounts
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Smith+Nephew is a global medical technology company that designs and manufactures technology to take the limits off living. They support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
Company Size: 10,001+ employees. As a large organization, Smith+Nephew offers a wide range of opportunities for career growth and development. Employees can expect a structured and supportive work environment with clear career paths and mentorship programs.
Founded: 1856. Smith+Nephew has a rich history and a strong reputation in the medical device industry, with a track record of innovation and excellence.
Company Description:
- Smith+Nephew is committed to creating the greatest good for society by restoring people's bodies and their self-belief through the use of technology
- The company's mission is to restore people's bodies and their self-belief by using technology to take the limits off living, which they call 'Life Unlimited'
- Smith+Nephew offers a supportive and inclusive work environment, with a strong focus on employee development and growth
Company Specialties:
- Healthcare
- Medical supplies
- Medical devices
- Wound care
- Orthopaedic reconstruction
- Sports medicine
- Robotics
- ENT
- Trauma
- Hip replacement
- Knee replacement
- Extremities
- Negative Pressure Wound Therapy
- Ligament Repair
- Exudate Management
Company Website: Smith+Nephew
ASSUMPTION: Smith+Nephew's focus on innovation, technology, and improving patients' lives makes it an attractive employer for individuals passionate about making a difference in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to advance their careers in a global organization.
Reporting Structure: The Marketing Operations Specialist - ASEAN will report directly to the Regional Marketing Manager for ASEAN.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to senior marketing roles within the ASEAN region or globally
- Expansion into other functional areas, such as sales, product management, or commercial planning
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Smith+Nephew's large size and global presence offer numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Bangsar South, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, with a population of approximately 1.8 million people
- The city is a major commercial hub and offers a wide range of cultural, entertainment, and dining options
- Bangsar South is a upscale, mixed-use development featuring retail, residential, and commercial spaces
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The modern, collaborative work environment at Smith+Nephew's Bangsar South office fosters innovation, creativity, and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and technical interviews with the hiring manager and regional marketing team
- Final round interview with the regional marketing director
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Cross-functional collaboration and communication
- Attention to detail and organizational skills
- Cultural fit and alignment with Smith+Nephew's values
- Proficiency in relevant marketing tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Smith+Nephew's mission, values, and culture in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and attention to detail
- Research Smith+Nephew's recent marketing campaigns and initiatives to show your enthusiasm for the role and the company
ATS Keywords: Marketing Operations, ASEAN, Medical Devices, Brand Management, Data Analysis, Vendor Management, Digital Campaigns, Social Media, Event Planning, Logistics Planning, Sales Coordination, Payment Processing, Compliance, Collaboration, Communication, Excel, PowerPoint, Analytics
ASSUMPTION: Smith+Nephew's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Google Sheets, Google Slides, Google Docs)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: We put patients and customers at the heart of everything we do
- Collaboration: We work together to win, combining our diverse skills and perspectives
- Courage: We dare to challenge the status quo and take bold action to drive innovation and growth
Work Style:
- Smith+Nephew fosters a collaborative and inclusive work environment, with a strong focus on teamwork and cross-functional collaboration
- The company encourages employees to take initiative, be proactive, and drive results
- Smith+Nephew values a positive, can-do attitude and a growth mindset
Self-Assessment Questions:
- How do you demonstrate care and empathy for patients and customers in your daily work?
- Can you provide an example of a time when you collaborated effectively with a diverse team to achieve a common goal?
- Describe a situation where you took bold action to drive innovation or improve a process. What was the outcome?
ASSUMPTION: Smith+Nephew's values and work style emphasize collaboration, care, and courage, making it an attractive employer for individuals who thrive in a supportive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some individuals
- Working with regional teams and stakeholders may require strong communication and interpersonal skills
- Ensuring brand consistency across multiple platforms and regions may be complex and demanding
- The hybrid work arrangement may present challenges for individuals who prefer a fully on-site or fully remote work environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Manager: The Marketing Operations Specialist role focuses more on the execution and coordination of marketing activities, while the Marketing Manager role involves strategic planning and decision-making
- Medical Devices vs. Other Industries: The Medical Devices industry is highly regulated and requires a strong focus on compliance and quality assurance. Marketing professionals in this industry must be aware of and adhere to relevant regulations and standards
- ASEAN vs. Other Regions: The ASEAN region presents unique cultural, linguistic, and logistical challenges for marketing professionals. Familiarity with the region and its markets is essential for success in this role
ASSUMPTION: Understanding the differences between similar roles, industries, and regions is crucial for making informed career decisions and identifying the best fit for your skills and experience.
📝 Sample Projects
- Coordinating a regional marketing campaign across multiple countries and platforms, ensuring brand consistency and compliance with regional brand plans
- Managing vendor relationships and procurement processes for marketing-related services, including promo materials, artwork, exhibitions, and collaterals creation
- Analyzing brand sales performance data and preparing brand dashboards to support regional marketers and the Commercial Planning team in effective decision-making
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Marketing Operations Specialist - ASEAN role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the ASEAN marketing team?
- How does the Marketing Operations Specialist role collaborate with other marketing and commercial planning teams within the organization?
- What are the key priorities for the Marketing Operations Specialist - ASEAN in the first 90 days?
- How does Smith+Nephew support the professional development and growth of its marketing operations professionals?
- What are the most challenging aspects of working in the ASEAN region for marketing professionals, and how does Smith+Nephew address these challenges?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your problem-solving skills, cross-functional collaboration, and attention to detail
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and attention to detail
- Research Smith+Nephew's recent marketing campaigns and initiatives to show your enthusiasm for the role and the company
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
