Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Weekday AI

🔹 Location: India (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing marketing technology infrastructure
• CRM workflows, automation, integrations, and analytics
• Seamless coordination between marketing, sales, and external tools
• Ensuring effective lead nurturing and performance tracking

ASSUMPTION: This role is highly technical and requires a strong background in marketing operations and related tools. It is well-suited for candidates with a proven track record in similar positions.

📋 Key Responsibilities

✅ HubSpot CRM & Automation:

• Build, manage, and optimize workflows for both inbound and outbound lead nurturing.
• Develop lead scoring, segmentation, tagging, and lifecycle stage automation.
• Set up and maintain campaign tracking, UTM tagging, and custom properties.
• Integrate HubSpot with forms, chatbots (Intercom), and ad platforms.

✅ Lead Enrichment & List Management:

• Automate lead workflows using tools such as Clay, Hunter.io, and Seamless.ai.
• Perform email verification and enrichment using Clearbit, Neverbounce, etc.
• Ensure CRM hygiene and maintain high-quality, structured contact-level data.

✅ Marketing Analytics & Reporting:

• Create and manage dashboards in Google Looker Studio and HubSpot.
• Monitor campaign performance, CAC, conversion rates, and attribution models.
• Collaborate with sales to surface high-intent leads and optimize follow-up strategies.

✅ Integrations & Workflow Automation:

• Manage integrations and data flow between HubSpot, Webflow, Clay, GA4, GTM, and Intercom.
• Work with developers to handle API integrations and troubleshoot any automation issues.

ASSUMPTION: This role requires a high degree of technical proficiency and the ability to work independently to manage and optimize complex systems.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Engineering, or a related STEM discipline.

Experience: 3+ years of experience in Marketing Operations, RevOps, or Marketing Automation.

Required Skills:

• Deep understanding of HubSpot Marketing Hub (workflows, scoring, analytics). Certification is a plus.
• Experience with lead enrichment tools: Clay, Seamless.ai, Hunter.io, Clearbit, Apollo.
• Familiarity with Google Analytics 4, Google Tag Manager, and Looker Studio.
• Knowledge of Webflow CMS and form/web integrations.
• Experience working with Intercom workflows.

Preferred Skills:

• Experience supporting growth marketing teams with campaign operations.
• Basic HTML skills or the ability to troubleshoot GTM tags using browser dev tools.

ASSUMPTION: While the required skills list is extensive, many of these skills can be learned or improved upon with the right resources and dedication.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and skills)

Benefits:

• Health insurance
• Performance-based bonuses
• Flexible work hours

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized)

Founded: 2022

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups.
• Their platform is hand-curated by the Weekday team, offering a select and high-quality job board experience.
• Their focus is on providing a streamlined and efficient job search process for both candidates and employers.

Company Specialties:

• Recruitment technology
• Job board curation
• Startup hiring

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a growing startup with a strong focus on curating high-quality job opportunities. Their small size may offer more opportunities for growth and impact compared to larger organizations.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report directly to the Head of Marketing or a similar position, depending on the company's organizational structure.

Work Arrangement: Remote (India only) with flexible work hours

Growth Opportunities:

• Potential career progression into senior marketing operations roles or management positions.
• Opportunities to learn and develop new skills in marketing technology and operations.
• Possibility to work with a diverse range of clients and industries, gaining valuable experience.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's focus on curating high-quality jobs and working with a diverse range of clients.

🌍 Location & Work Environment

Office Type: Remote (India only)

Office Location(s): India (Remote)

Geographic Context:

• India has a diverse and growing tech industry, with many opportunities for professionals in marketing operations and related fields.
• The remote work arrangement allows for flexibility and work-life balance.
• India's time zone (IST) may require some overlap with other teams' working hours.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work arrangement in India may offer a better work-life balance, but it also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical proficiency in marketing operations tools and platforms
• Problem-solving skills and ability to troubleshoot issues
• Communication and collaboration skills
• Adaptability and ability to work independently

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role.
• Prepare for technical questions related to HubSpot, lead enrichment tools, and analytics platforms.
• Demonstrate your understanding of marketing operations and its importance in driving business growth.

ATS Keywords: HubSpot, Clay, Looker Studio, Lead Enrichment Tools, CRM Workflow Automation, GA4, GTM, Webflow, Intercom

ASSUMPTION: The application process for this role may be competitive, given the company's focus on curating high-quality jobs. Applicants should highlight their relevant skills and experiences to stand out.

🛠️ Tools & Technologies

• HubSpot Marketing Hub
• Clay
• Looker Studio
• Lead enrichment tools (e.g., Clearbit, Neverbounce, Hunter.io, Seamless.ai)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Webflow
• Intercom

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using these platforms.

👔 Cultural Fit Considerations

Company Values:

• Curated: We handpick the best jobs for our candidates.
• Transparent: We believe in open communication and clear expectations.
• Inclusive: We strive to create an environment where everyone feels valued and respected.

Work Style:

• Remote-friendly: We offer flexible work arrangements to support a healthy work-life balance.
• Collaborative: We work closely with our clients and candidates to ensure the best fit for both parties.
• Adaptable: We embrace change and continuously improve our processes to better serve our community.

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation skills?
• Are you comfortable working with a diverse range of clients and industries?
• Do you have a strong interest in marketing technology and operations?

ASSUMPTION: Weekday AI values candidates who are adaptable, collaborative, and committed to their mission of curating high-quality job opportunities.

⚠️ Potential Challenges

• Managing complex systems and workflows may be challenging for candidates new to marketing operations.
• Working remotely may require strong self-motivation and time management skills.
• Balancing the needs of multiple clients and industries may be demanding at times.
• Keeping up with the latest marketing technology trends and tools may require continuous learning.

ASSUMPTION: These challenges can be overcome with the right skills, experience, and commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Operations Specialist vs. Marketing Automation Specialist: Both roles focus on marketing technology, but the Marketing Operations Specialist role is more focused on systems and operations, while the Marketing Automation Specialist role is more focused on growth and content marketing.
• Marketing Operations Specialist vs. RevOps Specialist: Both roles involve managing marketing technology infrastructure, but the RevOps Specialist role is more focused on revenue operations and aligning marketing and sales efforts to drive growth.
• Career Path: Marketing Operations Specialists may progress into senior marketing operations roles, marketing technology managers, or marketing automation managers. They may also transition into related fields such as revenue operations or marketing analytics.

ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career development.

📝 Sample Projects

• Optimizing HubSpot workflows to improve lead nurturing and conversion rates
• Integrating lead enrichment tools to automate email verification and data enrichment
• Creating and managing dashboards in Google Looker Studio to monitor campaign performance and attribution models

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing and optimizing HubSpot campaigns?
• How does the team collaborate with sales to surface high-intent leads and optimize follow-up strategies?
• What are the most challenging aspects of working with a diverse range of clients and industries?
• How does the company support the professional development of its marketing operations team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing operations efforts?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Weekday AI's job board
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for technical questions related to marketing operations tools and platforms
• Demonstrate your understanding of marketing operations and its importance in driving business growth
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.