📌 Core Information
🔹 Job Title: Marketing Operations Specialist, Consultant - B2B
🔹 Company: Blue Shield of California
🔹 Location: Oakland, California
🔹 Job Type: Full time
🔹 Category: Insurance
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing intake support of marketing initiatives
- Project management across the B2B Growth team
- Developing strategies for B2B commercial acquisition, retention, and go-to-market initiatives
- Collaborating with cross-functional teams to drive marketing efforts
ASSUMPTION: This role involves a mix of operational and strategic tasks, requiring strong organizational skills and the ability to balance multiple projects.
📋 Key Responsibilities
✅ Manage intake support of marketing initiatives, ensuring projects are properly scoped, resourced, and prioritized
✅ Provide project management support across the B2B Growth team, including tracking progress, managing timelines, and facilitating cross-functional collaboration
✅ Develop and implement strategies for B2B commercial acquisition, retention, and go-to-market initiatives, working closely with sales enablement and other stakeholders
✅ Collaborate with cross-functional teams to drive marketing efforts, including marketing communications, digital marketing, and field marketing
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing operations, project management, or a related role
Required Skills:
- Proven experience in project management, with a focus on marketing initiatives
- Strong organizational skills and attention to detail
- Excellent communication and collaboration skills
- Familiarity with marketing automation tools and CRM systems
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience in the insurance industry or a related field
- Fluency in Spanish
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique challenges and opportunities within the insurance sector.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Blue Shield of California is a nonprofit health plan focused on creating a sustainable, affordable healthcare system. It is a tax-paying, independent member of the Blue Shield Association, serving nearly 6 million members.
Company Size: With over 7,500 employees and more than $25 billion in annual revenue, Blue Shield of California is a large organization with significant resources and impact.
Founded: 1939, in San Francisco, with the current headquarters in Oakland.
Company Description:
- Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable.
- The company is committed to improving access to healthcare and reducing healthcare costs for its members.
- Blue Shield of California has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities.
Company Specialties:
- Health insurance and access to healthcare
- Not-for-profit California health plan
Company Website: www.blueshieldca.com
ASSUMPTION: Blue Shield of California's nonprofit status and commitment to community impact may influence its corporate culture and priorities.
📊 Role Analysis
Career Level: This role is at the mid-level, offering opportunities for growth and development within the marketing operations and B2B growth teams.
Reporting Structure: The Marketing Operations Specialist, Consultant - B2B reports to the Senior Manager, B2B Growth.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential advancement to a senior or management role within the B2B growth or marketing operations teams
- Expansion of responsibilities to include strategic planning and leadership
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: As a mid-level role, this position offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Blue Shield of California's headquarters in Oakland features a modern, collaborative work environment designed to foster innovation and productivity.
Office Location(s): 601 W 12th St, Oakland, California 94607, US
Geographic Context:
- Oakland is a diverse, vibrant city with a rich history and a thriving arts and culture scene.
- The city offers a variety of housing options, from urban lofts to suburban family homes.
- Oakland is well-connected by public transportation, with easy access to San Francisco and other nearby cities.
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for project needs and occasional remote work.
ASSUMPTION: The work environment at Blue Shield of California's headquarters is designed to support collaboration and productivity, with a focus on employee well-being and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Project management skills and experience
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Alignment with Blue Shield of California's mission and values
Application Tips:
- Highlight relevant project management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Blue Shield of California's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Marketing Operations, Project Management, B2B Growth, Sales Enablement, Marketing Initiatives, Cross-Functional Teams, Stakeholder Collaboration, Strategic Planning
ASSUMPTION: The application process for this role may involve assessments of both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a collaborative, mission-driven environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management software (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is essential for this role, while experience with specific project management software may be developed on the job.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Committed to delivering high-quality results
- Adaptable and responsive to changing priorities and needs
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you committed to delivering high-quality results and continuously improving your work?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
ASSUMPTION: Blue Shield of California values candidates who are aligned with their mission and committed to delivering excellence in a collaborative, innovative environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing operational tasks with strategic planning and initiative development
- Working with cross-functional teams and stakeholders to drive marketing efforts
- Adapting to a large, complex organization with a diverse range of teams and initiatives
ASSUMPTION: This role may present challenges related to project management, stakeholder collaboration, and navigating a large, complex organization. Strong communication, organizational, and problem-solving skills will be essential for success.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or a Project Manager within a marketing department, but with a specific focus on B2B growth initiatives and cross-functional collaboration
- In comparison to other marketing roles, this position requires a strong balance of operational and strategic skills, as well as experience in project management and stakeholder collaboration
- Career paths from this role may include advancement to senior or management positions within the marketing operations or B2B growth teams, or transition to other marketing or strategic roles within the organization
ASSUMPTION: While this role shares similarities with other marketing operations and project management positions, its focus on B2B growth initiatives and cross-functional collaboration sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Developing and implementing a new project management process for the B2B growth team to improve efficiency and accountability
- Collaborating with cross-functional teams to launch a new marketing campaign targeting B2B customers, including market research, strategy development, and execution
- Analyzing marketing data and trends to identify opportunities for B2B growth and developing data-driven strategies to capitalize on those opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Operations Specialist, Consultant - B2B may be involved in, from operational process improvement to strategic planning and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall B2B growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the B2B growth team, and how this role will collaborate with other teams and stakeholders?
- How does Blue Shield of California support the professional development and growth of its employees, particularly in marketing operations and B2B growth roles?
- What are the most significant challenges facing the B2B growth team currently, and how can this role help address them?
- How does Blue Shield of California foster a culture of innovation and continuous improvement, and what opportunities are there for the Marketing Operations Specialist, Consultant - B2B to contribute to this effort?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's priorities, team dynamics, and growth opportunities, as well as the company's culture and commitment to innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant project management experience and achievements, with a focus on marketing initiatives and cross-functional collaboration
- Write a cover letter that demonstrates your understanding of Blue Shield of California's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills, using the STAR method to structure your responses
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and ask if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
